This week, we launched a brand new model of Traackr’s influencer advertising and marketing platform that isn’t solely a big characteristic launch for us, but in addition a milestone in our class.
Traackr has at all times been at the middle of influencer advertising and marketing. We’re the expertise that made it doable for our clients to scale their follow of influencer advertising and marketing and outline finest practices. This new model of Traackr locations our expertise in lockstep with these finest practices and can assist flip them into trade requirements. It’s yet another step in the direction of our ongoing objective to assist trendy entrepreneurs create and maintain relationships with the individuals who matter most to their companies. Right here is how:
Past Discovery
Discovering related influencers is just one side of a marketer’s ‘influencer journey’. Traackr’s new launch transcends our discovery functionality. Along with looking out the online, our customers can now focus their search queries on their very own influencer databases. This empowers entrepreneurs to achieve deeper insights on their current community and hone in shortly on these individuals most related to their present tasks. We’ve got additionally expanded the power to filter search outcomes and obtain much more exact and actionable influencer information.
Past Initiatives
As our clients’ practices of influencer advertising and marketing have matured and unfold all through completely different elements of their organizations, they should transcend a project-centric, short-term strategy. They should construct and handle impactful relationships with influencers on an ongoing, long-term foundation. They want a spot the place they’ll handle all of their most necessary contacts & uncover new ones; a device the place they’ll create & maintain relationships with influencers by interacting with their content material, staying on high of engagement alternatives & measuring the success of their efforts. They want a advertising and marketing CRM; and the brand new Traackr is precisely this.
Past Affect
Most significantly, this new model of Traackr broadens our definition of what constitutes an influencer, which has moved past the science of attain, resonance, and relevance, to imply ‘somebody who issues to your small business’. You continue to have an unmatched capacity to seek out new influencers by way of Traackr, however now you possibly can add your individual individuals to your Traackr account. We’ll monitor their efficiency and contribution, and we’ll offer you an enhanced capacity to go looking, filter, and most significantly, develop significant relationships with them that can yield tangible outcomes on your firm.
Kudos to the entire Traackr group for making this occur. For these of you who already are Traackr customers, we stay up for your ideas and suggestions! In case you’re new to Traackr and wish to see these new options in motion, attain out for a personalised demo. And as typical, keep tuned for lots extra to come back…
