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Manufacturers have two decisions on the subject of answering misinformation or disinformation about them: to reply or not. Misinformation is by chance getting the information fallacious whereas disinformation is the intentional unfold of lies. The rise of AI has additionally added to the confusion and noise with deepfakes leaving manufacturers involved about their response methods.
Throughout PR Each day’s Media Relations Convention session on Strategic PR and Media Relations: Unlocking Belief within the Misinformation Age, Sally Lehrman, founding father of The Belief Challenge, and Mike Nachshen, former senior director of Worldwide Communications at Raytheon Missiles & Protection, spoke about options.
“AI modifications all the pieces. The scope, the pace, the dimensions of misinformation. It’s a must to be ready for AI and what it means to your group’s status,” Nachshen stated. “A number of goodness comes out of it, however be mindful it’s not simply state-sponsored misinformation you need to fear about. Might be a disgruntled worker, might be a bored 15-year-old child sitting in his basement. It may be a competitor.”
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