Lengthy a ceremony of autumn, the autumn TV season has usually ushered in a wave of community TV reveals, new storylines for returning sequence and particular occasions that advertisers would spend billions of {dollars} upfront to be part of.
However fall 2023 will see the triple whammy of continued financial uncertainty, new ad-supported streaming companies and a historic double strike in Hollywood.
That begs one query: Is the autumn TV season even related anymore?
“Right now’s shoppers have so many extra content material sources to satiate their consideration,” mentioned Mike Proulx, vp, analysis director at Forrester.
