Recently, we’ve been speaking tons about AMP. We imagine it’s an integral a part of the way forward for e-mail advertising. It drives increased conversion — we examined it, sure. Nevertheless, many corporations nonetheless don’t use it. Why do they neglect this chance? As a result of some suppose it’s time-consuming, which isn’t fairly true as a result of implementing AMP is a simple course of now (if you happen to use our pre-built templates or ready-to-use modules). Whereas others simply don’t know in regards to the AMP potentialities sufficient.
So, we determined to have interaction our customers in AMP know-how by introducing AMP and a few wonders it does to emails. And with time, we’ll present them tips on how to construct these components sooner than you write a paragraph of promo textual content on your emails.
To indicate all of the “wonders” AMP is able to, we determined to construct a collection of emails with components of gamification, which can be, in our opinion, the way forward for e-mail advertising. Later on this put up, we’ll share the samples of the emails with Quizzes we constructed for this marketing campaign.
When solely planning this collection, we set two aims:
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Introducing the ability of AMP, and persuade purchasers to start out utilizing it for his or her future campaigns.
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Creating gamification mechanics that may be EASILY reused by varied companies.
Let me dive into our outcomes…
Goal 1. Introducing the ability of AMP to our prospects
Mission accomplished efficiently.
Recipients actively participated in our quizzes. Later, in conversations with customers, we discovered that many would deliberately give incorrect solutions simply to see what occurs subsequent.
We obtained actually hundreds of requests, like “Construct the same quiz for me” and hundreds of “How did you construct this e-mail?”.
Our emails with Quizzes had been extensively mentioned in a number of communities.
We hope we’ll assist AMP get extensively utilized by most corporations. It isn’t an conceited assertion. We simply know that AMP is well carried out but has a optimistic impression on conversion. And we wish to assist everybody expertise that.
Goal 2. Creating gamification mechanics that may be EASILY reused by varied companies.
Mission accomplished.
Creating gamification mechanics for emails took a day, every. We wanted time to develop and take a look at them. However purchasers can simply use our module templates to construct the same e-mail in underneath 10 minutes. They’ll solely must edit colours and change our questions with theirs.
Additionally, as we would like AMP to be carried out in emails as simply as writing a paragraph of textual content for emails, we:
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launched Stripo Knowledge Service to let customers join emails to our Knowledge storage or to exterior storage like Google Drive through Zapier. Completely no programming abilities wanted. That is required for storing and getting access to customers’ responses;
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launched Stripo Knowledge Supply to let customers present their recipients with real-time content material;
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added some modules with AMP types and AMP questionnaires to the Modules part;
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begin a collection of weblog posts with a step-by-step information on tips on how to construct AMP emails simpler.
Stripo AMP Quiz Sequence: Demonstrating the ability of AMP to customers
What’s the easiest way to attract folks’s consideration to sth? — Proper, video games… Regardless of age, or place.
As we mentioned above, we ran the “AMP Quiz” e-mail marketing campaign. It consisted of three emails; every had components of gamification.
E-mail 1. Stripo Quiz: Take part to win
Right here’s a pattern of our first e-mail. As you possibly can see within the instance beneath, each reply — appropriate and incorrect — is adopted by a brief story/rationalization.
So, the complete e-mail consisted of three questions, and customers had been requested to decide on the fitting reply.
Query 1. Find out how to pronounce Stripo:
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[straɪp-oʊ];
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[strɪp-oʊ].
Query 2. What’s the hottest e-mail consumer (in keeping with Litmus):
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Outlook;
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Gmail;
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Apple iPhone;
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Apple Mail.
Query 3. Find out how to replace a header or a footer in 100 emails with Stripo directly:
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e-mail our help staff, they’ll do it for you;
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use good components;
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use synchronized modules;
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rent a staff of 100 folks.
When recipients clicked on the proper reply, this reply would get inexperienced. In the event that they clicked on the inaccurate reply, it could get pink, however a slot with the proper reply would get inexperienced simply to indicate customers the proper solutions.
Right here’s the hyperlink to the online model of this AMP e-mail to test it out.
The proper solutions had been:
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[straɪp-oʊ].
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Gmail (as of April 2020).
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Use synchronized modules.
E-mail 2. Stripo AMP Quiz: Remedy the Rebus
Right here’s what it regarded like:
Recipients had been requested to unravel the rebus, as you possibly can guess from the e-mail topic.
We designed it as a chat… It regarded like recipients had been actually speaking to a chatbot or a consultant of customer support.
Within the enter subject, customers may enter something. And that is what they really did 🙂
Right here’s the hyperlink to the online model of this AMP e-mail to test it out.
The proper reply was:
E-mail template designer.
Most customers guessed it.
Nevertheless, some respondents would say:
e-mail template debugger; e-mail template supply; e-mail template divider; e-mail template deleted; e-mail template deconstructor; e-mail template declaimer; digital advertising professionals; advertising government; OMG!; that is fairly loopy; simply testing…; I don’t know the reply; inform me the reply; assist!
The final seven solutions are my favourite. The final three solutions got by one individual.
As we mentioned, many customers would deliberately enter incorrect solutions simply to see what would occur subsequent.
E-mail 3. Stripo AMP Quiz: You didn’t anticipate this
This was the final e-mail within the collection. We requested customers to unravel the crossword. Query 2 was already answered.
Customers needed to give solutions to 4 different questions.
If carried out proper, they’d see the “Congratulations” notification.
Right here’s the hyperlink to the online model of this AMP e-mail to test it out.
The proper solutions had been:
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E-mail.
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Animation (Reply that was already entered).
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Timer.
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Banner.
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Font.
Most recipients solved this puzzle accurately.
Outcomes of this collection
To start with, we’re completely satisfied we achieved our aims. We managed to barely popularize AMP and gamification. Customers wish to implement this mixture of their campaigns. They now see that constructing AMP emails is simple, and doesn’t take lengthy.
And naturally, as a result of AMP brings revenue. Keep in mind our take a look at with AMP types?
Second of all, we all know now that nearly half of our recipients noticed the AMP model of our Quiz, half — noticed the HTML model. We imagine this quantity (proportion) could be the identical for you.
Third of all, it confirmed which Stripo merchandise our customers don’t know of. We’ll work on the popularization of the “Synchronized modules” performance as they’re actually helpful — they permit updating 100 emails directly.
Extra importantly — now our purchasers know that we’re [straɪp-oʊ], not [strip-oʊ].
Kidding ?
Query our customers incessantly ask us in emails
In fact, we’re going to record solely these which can be associated to AMP.
1. How do I see recipients’ solutions?
All of the emails proven above comprise the amp-form part. Which means so as to see the solutions it’s essential to join your emails to information storage.
For these functions, you should utilize your server or Stripo Knowledge Service.
Should you select possibility 2, all customers’ responses can be saved in your Stripo account, chances are you’ll obtain them as a CSV-file. Discover a step-by-step information right here.
You might also select any exterior storage, like Zapier. On this put up, we confirmed tips on how to join your e-mail Varieties to Google Sheets through Zapier. That is a simple course of, in reality.
Then your customers’ solutions can be delivered on to a selected file on Google Drive.
2. Safety questions
AMP is safe by itself. Solely trusted customers who beforehand acquired whitelisted with Google and Mail.ru are allowed to ship these emails.
All customers’ responses saved on our facet are additionally totally safe.
Nevertheless, if you happen to desire utilizing an exterior service, chances are you’ll join Google Drive to Zapier, this connection is safe. Or use your servers.
3. How do I construct an AMP Questionnaire?
We’ll present in our subsequent weblog put up, which is the beginning of the collection of weblog posts devoted to AMP, the place our Net developer/HTML designer Liubov Rolenko will present tips on how to construct amp emails sooner than you write copy on your emails.
4. What do I do to ship AMP emails?
- get whitelisted with Google;
- repair all of the bugs if any happens. You will notice them within the Preview mode (in any other case customers will see HTML e-mail);
- add the fallback — HTML model — on this e-mail;
- ensure that your ESP/CRM is able to sending AMP emails;
- needless to say presently solely Gmail (each net and cellular apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo will be part of the record quickly;
- AMP emails lose their AMP elements if you happen to ahead them.
Remaining ideas
We shared with you what inspired us to construct AMP collection, actually shared our outcomes. And extra importantly — you now know that constructing AMP emails takes you underneath 10 minutes. You could have a possibility to get these emails in your inbox to strive them out.
