Stripo: Annual Report — Stripo.e-mail

This yr is coming to its finish — we’re wanting again on our ups and downs.

It was wealthy in varied occasions. Fortunately, most of them have been optimistic, others taught us what to and what to not do.

A few of them are price mentioning right here:

1. Progress and attention-grabbing information about customers in numbers

Stripo is a really younger product. This yr we’ve grown up from 2.7K to 32K customers with 1.1K lively payers.

What we’re pleased with is that 56% of the registrants preserve utilizing our device.

We’re additionally blissful to say that 20% of the Stripo customers are Companies.

Trick from Stripo: only a month in the past, we added the flexibility to get registered with us by utilizing the Fb and Twitter accounts. The previous alone drove 5.2K registrations. Implement this registration kind, too.

This summer season, we launched Plugin, an answer for the SaaS companies the place e-mail communication with purchasers is the core exercise; it’s been put in 312 instances.

Once we simply began, the ratio of English- and Russian-speaking customers was 50/50%. Now, 74% of our customers are English-speaking, 16% are Russian-speaking customers, and others communicate Ukrainian, Spanish, French, Italian, German, Portuguese, Indian, and many others.

We have gotten a global product. This reality made us consider being a multi-language device. And our new website’s interface can be translated into 7 languages.

So long as our builder now speaks 4 languages — English, German, Ukrainian and Russian, you could assume we all know French and Dutch, as nicely. Some customers communicate these languages when reaching out to us through e-mail or Intercom ?

Due to Google Translator, we will help them, too ?

2. Options launched in 2018

Amongst all kinds of the options we launched this yr, we wish to spotlight the next ones:

In 2017, we had integration with Mailchimp, eSputnik, GetResponse, and Gmail.

In February 2018, we requested you to reply just one query, “What ESP would you want us so as to add?”.

You spoke — we listened.

This yr, we have now added direct export to the next advertising automation methods:

1. Salesforce
2. Hubspot;
3. SendGrid;
4. Marketing campaign Monitor;
5. SendPulse;
6. Fixed Contact;
7. Braze;
8. Mailigen;
9. Unisender.

Nonetheless, 64% of our customers export emails as HTML archive and HTML information.

We’re actually curious who you’re and why you retain doing this ?

We’ll respect it in the event you tell us. And if we should always combine with extra ESPs, simply tell us.

Fast query: each month, 1,000 emails completed will not be exported. Guys, what do you do with these emails? You can not simply copy and paste the code, as a result of the possibilities are the format is damaged. The emails you copy this manner would not have the CSS code;

• Direct export to Outlook (as OFT information)

On Could 21, we launched this feature.

Nobody anticipated it to be generally used, but 5.74% of all emails are exported to this explicit e-mail shopper;

Per some customers’ request, we added this feature. Now, virtually 7% use it.

We will consider the 2 methods of utilizing it:

1. downloading after which printing it for additional approval;
2. attaching these information to studies.

If there are every other methods we nonetheless don’t know of, would you be so variety as to tell us, please? ?

We allow our customers to add customized fonts. They’re relevant to menus, contact info and every other texts in emails, besides banners. As a result of for banners, we already supply 42 particular fonts;

Merge tags are step one to personalization. As we all know, mentioning buyer’s title in e-mail will increase CTOR by 40%;

We discover this feature essential for promo and seasonal campaigns as they’re meant to induce the shoppers and allow them to understand how quickly the coupon will expire. We’ve launched it on September twenty eighth, thus far it has been utilized in varied emails for like 2,200 instances;

Ranging from August 12, we offer our customers with the “Picture rollover impact” fundamental block. It’s important for promo campaigns to save lots of valuable room in emails, it helps make distinctive teasers, and many others. It’s price noting that the picture rollover impact you create with Stripo, is internet secure — works in all e-mail purchasers, besides some variations of Outlook;

While you’re not the one one who has entry to emails in a undertaking account, it’s essential to know when and by whom the final modifications have been made.

3. Our content material development

This yr we created 180 e-mail templates and added them to the library. Now it has 300 ready-to-use e-mail templates. They’re divided into varied classes, like seasons, industries, sorts;

In 2018, we enriched our weblog with 69 new posts. We hope you discover them helpful and informative;

We added 31 new video tutorials to our Youtube channel. Subscribe to us, go away feedback;

2018 was wealthy in varied occasions. We featured in quite a few American, and European opinions. We have been in contrast not solely to different emails builders however to the ESPs too, as they’re our opponents too for his or her built-in editors.

Some academic facilities in Russia and the Netherlands use our device of their academic applications.

Be aware for academic facilities: if you wish to use our device in your programs, attain out to us through e-mail to debate the main points — and we’ll give you a free enterprise account.

Additionally, we contributed weblog posts to 19 firms like ContactMonkey, EmailMonks, TemplateMonster, and plenty of others.

4. Occasions we attended this yr

We have been fairly lively this yr. Attended:

• E mail Improvements Summit 2018, Las Vegas, USA

We listened to studies on HTML typography in emails by Paul Ethereal (Past the Envelope), personalization in emails by Genevieve Longtin (Sharecare, Inc.), a couple of audio system reported on interactivity in emails. I even made to interview John Thies, Co-founder of E mail on Acid, he defined to us why e-mail accessibility is important for marketing campaign’s success;

• Net Summit 2018 in Lisbon, Portugal

Right here, we have been honored to get private acquaintance of Adrian Cockcroft, Vice President at Amazon Net Companies, Younger Sohn, Chief Technique Officer at Samsung, Lisa Jackson, Apple’s Vice President, Toni Blair, former PM of the UK and plenty of others;

October 2018, we joined the ProductHunt platform the place received greater than 638 upvotes. I wish to thanks to your assist and help.

• The Fifth Annual EmailConference, Kiev, Ukraine

Our Product Designer Roman Burdyga launched Stripo.e-mail to the Ukrainian Market;

• Litmus Stay, Boston, Massachusetts, USA

We acquired lots of helpful info on tendencies in emails advertising, on hyper-personalization and A/B testing. Right here, we met Chad S White, Analysis Director at Litmus;

• Digital Summit, Chicago, USA

Right here we listened to many studies on digital advertising. Had been astonished to search out out that about 25% of all studies have been on e-mail advertising in comparison with 10% in 2017. This implies e-mail advertising is simply rising.

All of the audio system talked about e-mail automation and demand on segmenting push notifications;

• StartupGrind, Dnepr, Ukraine

We made it to attend and take part as audio system within the Finish-year-party held by Startup Grind in Ukraine.

5. How we repair bugs, or our buyer help

I wish to emphasize that the standard of the Stripo builder is our #1 precedence. We run quite a few exams and auto-tests to ensure all the pieces works effective — 320 exams in 2018.

Each time, when launching a brand new characteristic or fixing some bugs (760 this yr), in different phrases, as soon as some modifications have been made to the code, we run an automated take a look at of the system. Half of those exams are made by our builders manually as part of the technical upkeep.

When solely launching our product, we determined to not have our buyer help service. I used to be the one one who answered all calls, who assisted our customers through e-mail and Fb.

So long as we a global product, I’d obtain cellphone calls even at 2 AM. My household received used to late night time cellphone talks ?

At the moment, there are 7 of us, and this isn’t the ultimate variety of customer support division staff. You may get our certified assist through Intercom, Fb, E mail.

Nonetheless, I typically get late night time calls ?

Our NPS (web promotional rating) is 9.0. We’re pleased with it.

Thanks for estimating us so excessive and to your belief in us.

Ultimate phrases

We loved this yr as a result of we spent it with you. We do our greatest to facilitate the e-mail creation course of for you.

And in case you have any ideas on methods to make our device even higher, please be happy to contact us through e-mail or Fb.

Sincerely, Dmitry.