It’s a well-recognized plea – “put your telephones down” – however Brazilian retailer O Boticário takes it to a brand new stage with a full-on, heartfelt Christmas advert about actual life connections and staying current within the second.
O Boticário is a skincare and cosmetics big that has turn into the “John Lewis” of Brazil when it comes to its Christmas promoting. This yr’s effort is ready to the tune “I’ll be there” by the Jackson 5, an ear worm that can assist make the advert stick.
AlmapBBDO’s government artistic administrators Rafael Gil and Rodrigo Almeida mentioned: “We’re bodily shut, however emotionally distant. And there’s no higher time of yr to speak in regards to the difficulty than Christmas, which is when everybody desires to be shut – however really shut – to their family members.”
Boticário communications director Bruna Buás mentioned: “We perceive the duty that comes with representing one of many greatest retailers within the nation. We all know we’re not solely right here to unfold consciousness, but in addition to start out conversations and alter behaviors. That’s why we selected to suggest that the perfect current you can provide this Christmas is to be current, within the second, together with your coronary heart and thoughts, no distractions, together with your undivided consideration, making nice recollections.”
This movie stays the correct aspect of tacky, and may be very watchable. Will UK retailers revert to this extra conventional strategy to festive promoting subsequent Christmas?
MAA artistic scale: 6.5
