All year long, there are numerous alternatives to advertise your on-line retailer–from new product launches, restocking bestsellers, and vacation or anniversary gross sales occasions and extra. E-mail advertising and marketing is an efficient option to attain your audiences with related, customized content material that may assist increase your gross sales, whereas additionally selling your model. In case you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique. Sync your on-line retailer’s product choices to create focused campaigns and automations that capitalize new product launches, cross-sell, and upsell alternatives yr spherical.
What’s Product Catalog?
With the brand new product catalog function, you’ll be able to seamlessly hyperlink your on-line retailer to import complete product particulars into ActiveCampaign, encompassing stock, dimension, model, and colour, along with the present fields. This information empowers you to gasoline pre-configured automations, assemble subtle buyer segments, and create visually interesting, customized e-mail campaigns which are finely tuned to boost conversions and encourage repeat purchases.
Maximize cross-selling and upselling potential by way of customized product strategies
Make the most of superior segmentation throughout the e-mail designer, you’ll be able to craft focused emails primarily based in your viewers’s pursuits, profile, location, and shopping behaviors and populate merchandise that they’re more than likely to purchase. Incorporate related product info by way of numerous filters, product sorting capabilities, or manually choose the merchandise that you just wish to spotlight in a focused e-mail marketing campaign for distinctive buyer segments. You may filter and kind your product content material primarily based on:
- Stock
- Bestsellers
- Finest Score
- Common Score
- Worth
- New arrivals
- Lately added
- Sale
Expanded product segmentation for exact viewers focusing on and the supply of customized product strategies that resonate along with your viewers’s preferences.
Goal buyer with the next situations derived out of your product information:
- Product tag in final order/ any order
- Product on sale in final order/ any order
- Product score in final order/ any order
- Product vendor in final order/ any order
- Product situation in final order/ any order
Product segmentation empowers you to customise your advertising and marketing campaigns in line with every buyer’s preferences, leading to extra related product strategies and elevated engagement. As you tailor your gives to what resonates along with your clients, you usually see increased conversion charges and elevated gross sales.
Use Product Catalog information to automate workflows
With product catalog you’ll be able to set off quite a lot of automations primarily based in your on-line retailer information. Right here’s a couple of examples of e-mail campaigns that you can automate:
- Remind clients of merchandise they left behind of their buying cart
- Ship a new arrivals spherical up primarily based on visits to your web site’s new arrivals web page
- Advocate merchandise primarily based on pursuits and previous purchases to drive repeat enterprise
- Cross-sell completely different services and products to drive consciousness and up your gross sales potential
- Promote a sale or low cost code to encourage model loyalty
- Ship transactional messages like account creation affirmation, subscription confirmations, order confirmations, supply updates, and extra.
Amplify gross sales and buyer engagement by offering customized reward suggestions that align along with your viewers’s preferences. Furthermore, make use of our order standing to provoke well timed follow-ups as your clients’ standing adjustments. It will assist in retaining them engaged and well-informed, thereby creating an unforgettable buying expertise that drives conversions and fosters lasting buyer relationships.
Think about reaching out to your clients with related and customized product messages forward of Black Friday, Christmas and Cyber Monday sale occasions. And bear in mind, whether or not you’re prepping for an enormous vacation or simply planning your subsequent massive marketing campaign, ActiveCampaign’s ecommerce instruments provide help to benefit from each e-mail ship! Study extra about methods to use the product catalog in e-mail campaigns or join a free trial right now!
