All year long, there are various alternatives to advertise your on-line retailer– from new product launches, restocks of your greatest sellers, and gross sales occasions centered across the holidays, anniversaries, and extra. Electronic mail advertising and marketing is a good way to succeed in your audiences with related, personalised content material that may assist enhance your gross sales , whereas additionally selling your model. In the event you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique, by letting you sync product choices out of your on-line retailer and utilizing that data to create focused campaigns, and automations that drive new product launches, cross-sell, and upsell alternatives yr spherical.
What’s Product Catalog?
The brand new product catalog function permits you to join your on-line retailer and pull deeper product knowledge into ActiveCampaign like stock, measurement, model, and shade on high of current fields. You possibly can then use this data to energy pre-built automations, construct superior segmentations, and design stunning, personalised e mail campaigns that drive conversions and repeat purchases.
Use Product Catalog to reinforce your e mail advertising and marketing
Utilizing superior segmentation inside the e mail designer, you possibly can construct focused emails based mostly in your viewers’s pursuits, profile, location, and looking behaviors and populate merchandise that they’re most definitely to purchase. You possibly can herald related product data by numerous filters, product sorting capabilities, or manually choose the merchandise that you simply wish to spotlight in a focused e mail marketing campaign for distinctive buyer segments. You possibly can filter and kind your product content material based mostly on:
- Stock
- Bestsellers
- Greatest Score
- Common Score
- Value
- New arrivals
- Lately added
- Sale
You even have the flexibleness to customise your e mail campaigns with totally different merchandise, pictures, or presents based mostly on the situations you set –including one other layer of personalization.
Use Product Catalog knowledge to automate workflows
With product catalog you possibly can set off numerous automations based mostly in your on-line retailer knowledge. Right here’s a couple of examples of e mail campaigns that you could possibly automate:
- Remind prospects of merchandise they left behind of their procuring cart
- Ship a new arrivals spherical up based mostly on visits to your web site’s new arrivals web page
- Advocate merchandise based mostly on pursuits and previous purchases to drive repeat enterprise
- Cross-sell totally different services to drive consciousness and up your gross sales potential
- Promote a sale or low cost code to encourage model loyalty
- Ship transactional messages like account creation affirmation, subscription confirmations, order confirmations, supply updates, and extra.
There’s no higher time to check out a product catalog than in the course of the busy vacation season! Contemplate reaching out to your prospects with related and personalised product messages forward of Black Friday, Christmas and Cyber Monday sale occasions. And keep in mind, whether or not you’re prepping for an enormous vacation or simply planning your subsequent huge marketing campaign, ActiveCampaign’s ecommerce instruments aid you benefit from each e mail ship!
