Explaining why world markets in 2025 current a golden alternative for B2B entrepreneurs to get forward of their careers.
London, United Kingdom, 10th April 2025
We’re excited to announce that Susannah Streeter, Former BBC Information Anchor, Finance & Markets Skilled, and Head of Cash & Markets at Hargreaves Lansdown, might be a Keynote speaker at internationally famend B2B advertising and marketing convention, B2B Ignite, on 2 July 2025.
Susannah might be becoming a member of B2B Advertising’s CEO, Richard O’Connor, for a keynote presentation titled ‘Driving the waves of financial sea change: Why 2025 is your pivotal second”. The pair will draw on their mixed experience of current world financial affairs and developments in viewers behaviour to debate how B2B entrepreneurs can keep related, and turn out to be not solely business development drivers, however a trusted voice on their organisation’s board.
Susannah is properly positioned to deliver helpful insights and experience to the B2B advertising and marketing professionals in attendance. She is a broadcaster, monetary commentator and former RAF Reserve officer who has anchored flagship information exhibits on BBC TV and radio and hosts main conferences around the globe.
On the BBC, Susannah was the anchor for World Enterprise Report on the BBC World Service and BBC World TV. Susannah hosts the Microsoft EY Tech Instructions podcast ‘Change Your Cash On’ for Hargreaves Lansdown and the sequence ‘Tips on how to develop a CMO’, interviewing advertising and marketing leaders from throughout the UK. She has additionally interviewed world leaders, CEOs and central bankers on financial points, tech tendencies and worldwide relations at conferences together with Deepfest AI 2025 in Riyadh, Arctic Frontiers in Tromsø, the World Inexperienced Financial system Summit in Dubai, the Worldwide Banking Discussion board in Kuwait, the Sustainable Finance Discussion board in Abu Dhabi and Our Ocean in Oslo.
This Keynote session comes at a pivotal second within the B2B advertising and marketing business. Present seismic shifts in B2B markets imply that the business is coming as much as a fork within the highway.
One course factors towards a future the place advertising and marketing is firmly established as a strategic, commercially-driven perform with a significant voice in enterprise decision-making. The opposite dangers diminishing the self-discipline’s affect, decreasing it to a reactive function with restricted strategic enter. This second has important implications not just for the way forward for the career but in addition for the profession development of particular person entrepreneurs. If B2B entrepreneurs don’t turn out to be extra commercially-driven and oriented round enterprise outcomes, they danger being left just for one of many 4 Ps: promotion. It will imply fewer alternatives for skilled improvement, and a decrease perceived worth in enterprise.
“We’ll be unpacking the large shifts in B2B markets, and why B2B entrepreneurs are at a crossroads,” mentioned Richard O’Connor, CEO at B2B Advertising. “The macro-economic outlook, shifting purchaser behaviours, and altering boardroom expectations are reshaping the B2B advertising and marketing panorama. Our dialogue will dive into what this implies for the affect, worth, and careers of B2B entrepreneurs in 2025”.
This session goals to profit B2B entrepreneurs at each stage, by dealing with the one greatest problem entrepreneurs face as a career head on.
B2B Ignite 2025 will happen on 2 July in London. Yow will discover out extra info, together with how you can attend, on the occasion web site right here.
