Mom offshoot The Or is celebrating the “Taco Tuesday” custom for consumer Taco Bell with a marketing campaign that places a constructive spin on a well known saying that’s extra typically used as a slur.
It’s an honest provide too, in case you like that type of meals: simply £2 for a taco and a mushy drink each Tuesday. The Or’s marketing campaign is operating on outside websites across the UK, in addition to on social channels.
Lucy Dee, head of selling at Taco Bell UK mentioned “Life can throw all types of curveballs at you and all of us deserve one thing to sit up for. The Or have completely grasped this by means of the lens of British humour, creating an attention grabbing marketing campaign that frames Taco Tuesday as a weekly spotlight and unmissable decide me up.”
Dan Morris, ECD at The Or mentioned “The unimaginable provide of a £2 taco and drink on this financial system is sort of assured to turn out to be a landmark weekly second. In reality, it’s so highly effective that Brits could even begin utilizing ‘See You Subsequent Tuesday’ as a strategy to describe the uplifting spa day to your soul that cut price tacos provide you with, relatively than to trace at a sure offensive slur. Hopefully.”
It’s a visual marketing campaign and likewise does one thing to show The Or’s price to Mom as a battle store. Mom works with one other quick meals model, KFC, leaving The Or free to tackle Taco Bell, a model that’s increasing quickly within the UK. As of Could 2023, there are 132 Taco Bell retailers within the UK, up from 100 in August 2022.
