Take a look at our prime insights for Halloween 2022

Halloween’s simply across the nook, and individuals are already hitting the shops. The truth is, 45% of shoppers have mentioned they plan to begin their procuring someday in September.
Utilizing final yr for example, we will infer that customers will spend slightly over $100 on Halloween gear. The highest three classes for Halloween purchases are: Costumes, sweet, and decorations.
Microsoft Promoting Insights investigated previous search developments on our community that will help you plan your promoting finances accordingly. Listed here are our prime three tips to set your campaigns up for achievement this yr!

Halloween trick #1

Goal dad and mom first, as most Halloween-related searches on the Microsoft Search Community had been made by adults aged 35-49 final yr.
That is in all probability as a result of adults are those shopping for decorations and sweet for the family and would be the ones buying any kids’s costumes. See the next chart for the total distribution of searches made on our community by shoppers aged 18-65+.

Halloween trick #2

When planning Search Adverts, begin elevating your spending in September, however maintain nearly all of your finances centered on October. When Halloween-related searches made in 2021, we noticed that searches began slowly constructing in early September and continued growing till the vacation. The week with the very best variety of searches final yr got here round 23 October 2021.

Halloween trick #3

Activate adverts on the Microsoft Viewers Community sooner than Search Adverts to maneuver customers down the funnel. In reviewing final yr’s insights, we noticed that Viewers Adverts for Halloween began to spice up in early summer season, round June or July.
Clicks for costumes and sweet peaked at completely different occasions; nevertheless, costume clicks spiked virtually 2 months earlier than sweet. That is to be anticipated since shopper product items have a shorter lifecycle than attire classes on common.

Whether or not you’re already set on your Halloween campaigns or nonetheless want to begin, leverage the following pointers to assist attain your shoppers as they plan for the spooky season! Decorations and costumes are deliberate till the final minute, so you should definitely maintain your adverts up by means of the top of October, goal dad and mom, and add the Microsoft Viewers Community into your marketing campaign as effectively.

Assets

Now that you simply’ve been capable of examine our prime suggestions for Halloween, are you interested by different seasonal moments as effectively? Fortunately, should you love insights, join the Microsoft Promoting Insider publication to maintain on top of things mechanically with different vertical and seasonal analyses, suggestions and tips, thought management, and product updates, and go to the Microsoft Promoting Insights content material hub.