VCCP Well being is doing its finest to create a “model objective” for Israeli agency Teva Prescribed drugs with a brand new marketing campaign exhibiting a frazzled carer who valiantly manages to retain her sense of humour – more often than not.
In line with VCCP, 12,000 folks be a part of the ranks of unpaid carers within the UK on daily basis, so it’s a great viewers to faucet into, and the TV advert is backed up by a “Life Results” portal the place caregivers can go to share recommendation and experiences, in addition to to seek out sensible assist.
Brett O’Connor, ECD at VCCP Well being, stated: “With round one in two folks globally appearing as unpaid carers, the variety of folks that this story will resonate with is large. The movie is an actual and uncooked portrayal of a caregiver, and as onerous as that position could be, there are lovely moments that make being a caregiver so worthwhile.”
Pharma promoting is massive enterprise – all of the networks are build up their healthcare promoting divisions – and creatively it’s changing into extra recognised, with campaigns like “Sick Beats” breaking out into mainstream classes at Cannes Lions.
It’s fairly a problem to create a model out of what’s basically a generic medicines producer, however with “Love doesn’t take a break,” VCCP Well being has had a great go.
MAA artistic scale: 5
