In the USA, vacation buying is nice for enterprise. On common folks spend $843.4 billion throughout the vacation season. And Cyber Monday (Nov. twenty eighth) has develop into a well-liked vacation kickoff for ecommerce. This 12 months it’s anticipated to high $11 billion in gross sales.
Internet hosting giveaways all through the weekend and even earlier in November is a profitable technique to seize these consumers and draw them into your ecommerce retailer. The trick is to decide on your assets fastidiously and to be particular in regards to the giveaway parameters like location and timing.
Use these Thanksgiving giveaway concepts to jump-start your promotion technique and draw enterprise to your website.
Why you must host a Thanksgiving giveaway
Interactive advertising and marketing is memorable. It helps generate leads and will get extra engagement than conventional social media posts and different content material. Any such advertising and marketing is aimed toward constructing relationships with clients reasonably than merely making an attempt to get them to purchase your merchandise.
Giveaways are efficient as interactive content material, enhancing your model consciousness and producing new leads. When folks know they’ve the potential to win a prize, they’re extra more likely to work together together with your model on-line, together with trying out your web site. These ecommerce giveaway concepts will allow you to discover new clients in time for the vacation buying rush.
8 Thanksgiving giveaway concepts
Competing with giant retailers is daunting for any small enterprise proprietor. Internet hosting a Thanksgiving giveaway helps create buzz round your ecommerce retailer, main extra folks to click on “add to cart.” Use these Thanksgiving giveaway concepts to raise your vacation season.
1. Turkey dinner giveaway
Whereas a bit uncommon for an ecommerce retailer, one of the crucial frequent Thanksgiving-related giveaway prizes is a turkey dinner. It’s interesting as a result of it saves folks from having to cook dinner a turkey themselves, and it’s free. Nonetheless, while you doubtlessly do enterprise everywhere in the world, it may be a bit tough.
So first, it’s a must to determine for those who’re going acquired attempt to maintain it native or for those who’re going to maintain the whole lot on-line.
Maintaining it native
The beauty of staying native is that it offers you a chance to assist your neighborhood whereas letting them learn about your ecommerce enterprise.
Nonetheless, when making an attempt to do a Thanksgiving dinner giveaway the normal method, you’ll must be particular in regards to the location of the giveaway and the winner. In spite of everything, you don’t need somebody from Seattle, Washington successful a Thanksgiving dinner that must be picked up in Dallas, Texas.
To do that, associate with an area restaurant, grocery retailer, or catering firm and make sure you record out the competition restrictions based on location and when the dinner must be picked up. Additionally, be clear on whether or not or not the dinner is pre-made and able to eat, frozen, or able to be cooked by the “residence chef.”
On-line on a regular basis
If you wish to broaden your potential contestant pool, associate or buy the dinner from a longtime Thanksgiving meal supply service similar to Harry & David, Omaha Steaks, Perdue Farms, or Goldbelly.
Choose the corporate and the meal prematurely, then promote your giveaway marketing campaign to their supply space.
If it’s not in your funds, you don’t must go all out with a full dinner. Take into consideration providing up items of a dinner. Turkeys, roasts, hams, and pies are at all times good bets for a Thanksgiving giveaway.
Construct curiosity and pleasure by posting on social media {that a} large giveaway announcement is coming. Begin every week or extra prematurely, relying on how lengthy you’re going to run the competition, then create an enormous announcement for the giveaway itself. Use key phrases and phrases in your descriptions to enhance your ecommerce search engine optimization and improve visibility on your contest. And, as at all times, embrace a customized hashtag together with different, related, hashtags.
2. Weekend getaway
The vacations are a anxious time. Thanksgiving giveaway concepts don’t must be targeted on meals or reductions. As an alternative, encourage folks to get away and chill out for the weekend, decompressing from vacation insanity.
Maintaining it native
Maintaining issues native is a good way to get to know your neighborhood enterprise companions. Go to their areas, allow them to know what you’re planning, and see in the event that they wish to associate with you. For additional leverage, and to allow them to know you’re a legit enterprise, allow them to know the way a lot enterprise you probably did on-line final 12 months, present them your social media following, and description the way you envision the partnership will work to learn each of your companies.
On-line on a regular basis
Going after a broader viewers and attain doesn’t imply it’s a must to go all out with a visit to a flowery resort. As an alternative, assist one other ecommerce retailer that gives spa-like presents similar to facial lotions, foot soaks, or tub bombs. Higher but, make your giveaway unique by selecting objects from a number of shops and creating a singular reward basket that may’t be bought anyplace.
TIP: To extend your gross sales, tie entries to transactions above a sure greenback quantity.
3. Reductions
Encourage folks to do their vacation buying with you by giving them an opportunity to win a web based low cost. You need to use a easy entry kind in your web site encouraging folks to enroll in your publication for the possibility to win.
To entice extra folks to enter, make the low cost helpful, or supply a particular deal on a big-ticket merchandise that you just by no means placed on sale. Let folks know what the prize is and tips on how to enter, then promote the competition in your web site and in your social media feed.
To extend engagement and broaden your social media viewers, host a Fb contest and have contributors like, share, and remark to enter.
4. Host a social media photograph contest
Let your followers promote your ecommerce retailer with a social media photograph contest. You can also make this contest Thanksgiving-themed by having them use your merchandise in their very own vacation preparations. Embody a branded hashtag and a extra generic hashtag like #ThanksgivingDecor. The branded hashtag can be utilized to trace entries, whereas the generic hashtag will make the competition extra seen on-line.
You may supply any prize you need, however a money prize sometimes attracts probably the most curiosity.
5. Present basket giveaway
Whereas this was briefly talked about above, I wish to convey extra consideration to it as its personal distinctive giveaway.
One of many nice issues about reward baskets is that when particular person, associated objects are bundled collectively in a horny container, they immediately have extra perceived worth as a result of when the whole lot is in a single place, it saves the consumer time. The identical factor goes when freely giving a present basket. The winner has the choice to both take pleasure in it themselves or save time on their vacation buying by regifting it to another person.
To create your finest reward basket giveaway, both use your individual merchandise or maintain a co-branded contest with different ecommerce suppliers to create a themed basket that gives complementary merchandise. For instance, for those who promote clothes in your ecommerce website, you may associate with a retailer that gives equipment, sneakers, or make-up to create a fall or winter outfit.
6. Grocery giveaway
Together with the catered turkey dinner, the grocery giveaway is one other widespread Thanksgiving giveaway thought.
Maintaining it native
By providing a grocery reward card, you’re giving your clients the possibility to economize on their vacation meal preparation. Once more, if doing this one with an area retailer, be particular about who can enter and the place the reward card is legitimate.
On-line on a regular basis
As an ecommerce store, with clients that will come from everywhere in the world, you would possibly wish to supply a Visa reward card so you possibly can broaden the giveaway to your whole present clients, in addition to potential clients whereas guaranteeing the winner can use it anyplace — together with your ecommerce retailer.
7. Free kitchen instruments
Assist folks prep their Thanksgiving meal by providing free kitchen instruments and provides. You may create a present package deal containing all of the necessities wanted to make the right dinner. This prize is nice for a web based recipe contest that residence cooks can use to share their favourite dishes. Encourage extra participation by making the competition a recipe swap.
TIP: To maintain prices down, make your kitchen software giveaway particular to a single sort of dish similar to “favourite sides,” “finest stuffing,” or “excellent pies.”
8. Adorning giveaway
Give your clients the possibility to nail their Thanksgiving tablescape by providing free décor. You may create a package deal that features candles, centerpieces, silverware, and the rest they should elevate their residence for the vacation.
This prize additionally pairs nicely with a photograph contest. You may encourage contributors to showcase their finest design expertise or change it up and award the prize to the individual with the worst tablescape. Make it enjoyable to encourage participation!
Methods to promote your contest
When you’ve selected a Thanksgiving giveaway, put it up for sale to get folks to take part. Be certain that the foundations are clearly communicated in each promotion marketing campaign.
To get probably the most out of your Thanksgiving giveaway, use these promotion methods to spice up engagement:
- Create a touchdown web page in your web site for the competition so folks can learn by means of all the main points, similar to contest size, guidelines for entry, and different phrases and situations that influence participation — similar to age limits or location.
- Promote your contest by means of on-line advertising and marketing channels together with your e-mail record, social media accounts, and web site.
- Provide an incentive to those that share the promotion, like further entries for posting on their social media.
- Seize new customers with optimized social media posts that showcase the prize and generate pleasure for coming into.
- Embody key phrases and phrases like “giveaway” or “Thanksgiving giveaway” to spice up your search engine efficiency.
- Put up blogs and movies about your contest and think about working promoted posts on social media to focus on a wider viewers.
Working your Thanksgiving giveaway
A fastidiously deliberate and considerate giveaway can enhance your vacation site visitors and allow you to seize a better proportion of vacation gross sales. Preserve constructing your buyer relationships this vacation season by providing a prize that resonates together with your shoppers, making the competition enjoyable, and selling it in quite a lot of locations.
TIP: Add entry types to your web site to seize e-mail addresses and generate new leads with each entry. As soon as your contest has ended, you possibly can ship promotional emails and different content material to those new clients.
