Harry’s just isn’t the primary model to upend promoting stereotypes of the right man—however its effort is among the many most authentic. The humorous movie, by Mom spinoff company The Or, introduces a enterprise chief who in one other life “might need been the Gillette man,” in keeping with co-executive inventive director Dan Morris. However this normally polished man faces an existential disaster after witnessing an on a regular basis man peeling a satsuma in a single lengthy strip with a quiet, unshakeable confidence. With out lacking a comedic beat, the area of interest story finally ends up resonating with a deeper message that challenges masculinity tropes. —Brittaney Kiefer
14. Nike | ‘What the Soccer’ by Wieden+Kennedy Portland, Amsterdam, Shanghai
The 2023 FIFA Ladies’s World Cup was a galvanizing second for gender equality in sports activities. Nike—one of many earlier manufacturers to assist the ladies’s recreation—celebrated soccer legends in addition to future stars in its World Cup marketing campaign. Together with an anthem spot, episodic movies delivered to life the tales and personalities of gamers comparable to Megan Rapinoe, Wang Shuang and Ada Hegerberg. Lastly, ladies’s soccer bought the model hype it deserves. —Brittaney Kiefer
13. Uber | ‘Greatest Buddies’ by Mom London
Uber has been on a drive to advertise its membership program, Uber One, beginning with a Tremendous Bowl advert earlier this 12 months. Most memorable, nonetheless, was its brief movie starring an unlikely pairing: Hollywood icon Robert De Niro and Intercourse Schooling’s Asa Butterfield. The 2 don’t have anything in widespread besides “going locations and consuming meals,” however in keeping with Butterfield’s delusion, they turn into greatest pals. The advert performs on buddy film tropes, however with a dry humor that units it other than most big-budget commercials fronted by celebrities. —Brittaney Kiefer
