You might need an unimaginable product, a good looking web site, and a ton of visitors.
However it doesn’t rely for a lot when you can’t convert website guests into paying prospects.
Sadly, it appears conversions are more and more onerous to return by.
In response to Shopify’s 2023 Commerce Traits report, half of world Shopify Plus have seen a downturn in website visitors and conversion charges, whereas one in three are having to deal with shrinking common order values.
Touchdown pages play an important position within the path to buy.
They seize potential prospects from varied channels—PPC, social media, e-mail advertising, natural search—and information them down the gross sales funnel till they’re (hopefully) prepared to purchase.
With that in thoughts, I’ve rounded up 5 of the easiest touchdown web page builders for ecommerce manufacturers.
However first, let’s sort out some terminology…
Touchdown Web page vs. Web site: What’s the Distinction?
Web sites and ecommerce touchdown pages are each “locations” for showcasing your model and merchandise. However they’re not the identical factor.
Touchdown pages are solely designed with conversions in thoughts. Web sites, alternatively, might need any variety of targets, together with (however not restricted to):
- Showcasing your model story
- Offering buyer help
- Explaining firm insurance policies
- Capturing leads
- Producing gross sales
As such, touchdown pages may be seen as standalone affords that usually exist inside a broader web site setting.
For example, right here’s a touchdown web page we constructed to encourage guests to request a demo:
That’s the only objective. When individuals land on that web page, we’re not on the lookout for them to discover different areas of the positioning; we simply need them to finish the contact kind.
Distinction that with our homepage, which (briefly) explains what we do and who we’re for, then supplies varied navigation choices for guests who need to study extra about us:
Most web sites characteristic a number of touchdown pages geared towards totally different merchandise and promotions.
Can I Use a Touchdown Web page as a Web site?
So can a touchdown web page be an internet site?
Positive.
Take this instance from Dash Report App, a reporting device for scrum masters:
It seems to be like a daily web site, however all the knowledge is on a single web page, and all the pieces on the web page is geared towards producing account signups.
That’s all properly and good for SaaS firms that solely promote one product and don’t provide a self-service checkout course of. Issues get just a little trickier when your website sells a number of merchandise, whereas additionally dealing with all that messy transaction-related stuff.
For that cause, one-page web sites like Dash Report’s are much less frequent on the earth of ecommerce, the place most manufacturers promote a variety of merchandise that require greater than a single web page to elucidate them.
Plus, ecommerce websites usually want to include important stuff like:
- Checkout pages
- Transport info
- Returns insurance policies
And way more in addition to. That’s (usually) far an excessive amount of information to cram right into a single touchdown web page.
Can’t I Simply Ship Guests to Product Pages?
Touchdown pages are all about driving conversions.
However so are product pages. So why even hassle with touchdown pages? Why not simply ship guests straight to an present product web page?
Nicely, you can. Simply don’t anticipate superb outcomes.
In response to Monetate, “product element pages” (PDPs) symbolize virtually one in 4 of all ecommerce touchdown pages. But guests who enter by way of PDPs are solely half as more likely to convert as people who land on different pages.
Why?
As a result of product pages aren’t partaking; a minimum of, to not individuals who aren’t already on the cusp of shopping for. When customers are pointed immediately at PDPs, they’re much more more likely to bounce, and so they view considerably fewer pages per session.
So it’s in your pursuits to create high-quality touchdown pages.
Now, listed below are the most effective touchdown web page builders that can assist you just do that…
5 Greatest Responsive Touchdown Web page Builders
1. Wix
What Is It?
Wix is an enterprise-grade net improvement device, but it surely additionally affords among the finest free touchdown web page builders in the marketplace. Over 220 million individuals worldwide have chosen Wix to assist develop their model and enterprise on-line, together with ecommerce manufacturers like Izzy Wheels, Love Her, and Vivi et Margot.
Why Do We Love It?
- Leverage dozens of touchdown web page templates: Wix affords 40+ touchdown web page templates, from product touchdown pages to coming quickly pages. All are made by designers and are 100% customizable to your ecommerce enterprise.
- Design touchdown pages (with no coding abilities). The easy Wix drag-and-drop editor means that you can tinker with any factor in your touchdown web page.
- Plug-in superior performance. Want a touchdown web page that does extra? Add your individual code or hook it as much as a third-party API.
- Construct touchdown pages at scale. When you’ve hit on a profitable touchdown web page design, convert it right into a template, making it fast and straightforward to create future pages.
- Make data-driven choices. Join Wix Analytics to instruments like Google Analytics and Hotjar to know how guests are interacting together with your web page (and how you can enhance it).
How A lot Does It Value?
As I famous, you should utilize Wix’s touchdown web page builder with out paying a single cent. The one catch is you’ll have to make use of a Wix subdomain and show a bunch of Wix branding in your web page, which isn’t preferrred. Paid, branding-free plans begin at $16 per 30 days, however you’ll have to improve to a Enterprise and Ecommerce Plan (beginning at $27 per 30 days) so as to add on-line fee performance to your touchdown web page.
2. Unbounce
What Is It?
Unbounce is a touchdown web page app utilized by 15,000+ manufacturers to create high-converting pages with out requiring superior technical abilities. Ecommerce shops like Alps & Meters, Nectar, and Zola use Unbounce to construct, check, and customise their touchdown pages.
Why Do We Love It?
- Use the easy drag-and-drop builder… Unbounce’s basic touchdown web page builder contains a drag-and-drop editor with choices for superior customization and coding.
- …or leverage the AI-powered Good Builder. Alternatively, use the Good Builder to entry AI help and data-driven suggestions.
- Add ecommerce performance. All Unbounce touchdown pages may be personalized with ecommerce-specific options like “Purchase Now” buttons and overview widgets.
- Create quicker pages. The Auto Picture Optimizer and Velocity Enhance instruments enable you construct touchdown pages that load quicker. That’s essential, with 53 p.c of web shoppers anticipating ecommerce pages to load in three seconds or much less.
- Match web page copy to look intent. Dynamic textual content substitute permits customers to swap out any textual content on a touchdown web page to match no matter time period the shopper was looking for in Google.
How A lot Does It Value?
Unbounce doesn’t provide a free product tier, but it surely does permit new prospects to attempt any plan freed from cost for 14 days. Its paid plans begin at $99 per 30 days and embrace limitless touchdown pages on a single area, with as much as 500 conversions and 20,000 guests a month.
3. Leadpages
What Is It?
One of many first (and greatest) touchdown web page builders, Leadpages is designed to assist small companies attain new audiences, collect leads, and generate gross sales. Greater than 40,000 small companies use the platform, together with ecommerce manufacturers like MAS Distro.
Why Do We Love It?
- Entry a wealth of touchdown web page templates. At time of writing, Leadpages affords 230 high-quality touchdown pages throughout over a dozen industries, so that you’re just about assured to seek out one thing you want.
- No conversion or visitors limits. A number of the greatest touchdown web page builders impose caps on the variety of month-to-month conversions or visits you possibly can drive. That’s not the case with Leadpages, which permits limitless leads and visitors.
- Publish limitless pages. In addition to eradicating visitors and lead caps, Leadpages permits customers to create limitless touchdown pages, with no bandwidth or publishing limits.
- Optimize with conversion-driving suggestions. Leadpages is able to predicting the efficiency of your touchdown web page earlier than you set it reside—and supplies sensible suggestions to assist increase conversions.
- Take pleasure in speedy web page load speeds. In response to Leadpages, its touchdown pages load 2.4 seconds quicker and have a 30 p.c increased efficiency rating than different main touchdown web page builders.
How A lot Does It Value?
Whereas platforms like Wix have a variety of plans protecting totally different enterprise varieties and use instances, Leadpages solely has two: Commonplace and Professional. Each permit for limitless visitors and leads, and embrace a free customized area. Costs begin at $37 per 30 days and each plans include a free 14-day trial.
4. Swipe Pages
What Is It?
Swipe Pages is an inexpensive touchdown web page builder for SaaS firms, actual property brokers, affiliate entrepreneurs, companies, and ecommerce manufacturers. Over 7,500 prospects use the platform to craft high-speed, high-converting touchdown pages in minutes.
Why Do We Love It?
- Entry 40+ touchdown web page templates. Swipe Pages affords a library of over 40 responsive touchdown web page templates, created by professional designers and optimized to drive conversions.
- Customise pages with code-free parts. The platform consists of 25+ touchdown web page parts, together with pricing tables, picture carousels, and multi-step varieties. Better of all, you should utilize each certainly one of them with out typing a single line of code.
- Optimize with A/B testing. Swipe Pages’ built-in analytics and testing instruments can help you check two competing touchdown web page designs to know what works greatest to your viewers.
- Personalize pages for various gadgets. Select to cover or show particular touchdown web page parts primarily based on the consumer’s machine kind.
- Replicate your greatest designs. When you’ve created a high-performing touchdown web page, you possibly can clone or duplicate it with a single click on.
How A lot Does It Value?
Swipe Pages affords a 14-day free trial on all plans. Costs begin at $29 per 30 days for one customized area and a visitors restrict of 20,000 month-to-month guests. However if you wish to leverage helpful performance like server-side A/B testing and dynamic textual content substitute, you’ll have to improve to a Marketer or Company plan, priced from $59 per 30 days.
5. Instapage
What Is It?
Instapage is likely one of the hottest touchdown web page builders, utilized by large names like HelloFresh and Honey to create 5+ million touchdown pages. As one of many pricier instruments in the marketplace, it’s maybe best-suited to bigger firms, though G2 additionally charges it extremely for mid-market and small companies.
Why Do We Love It?
- Create customized AI-generated copy. Instapage affords an AI writing assistant able to crafting headlines, copy, and CTAs primarily based on advert group and viewers kind.
- Entry a whole bunch of customizable web page layouts. Browse a catalog of greater than 500 touchdown web page layouts throughout 20+ classes, together with product gross sales and product launches.
- Construct on-brand touchdown pages. Instapage affords refined design instruments and a library of brand name belongings, serving to manufacturers create pages that completely match their branding.
- Simple for anybody to make use of. The intuitive drag-and-drop editor is straightforward to select up, which means anybody in your crew can construct touchdown pages—even when they don’t have net design or coding abilities.
- Re-use (and replace) content material blocks throughout a number of pages. With Instapage, you possibly can create reusable content material blocks, add them to as many touchdown pages as you need, and edit them globally on the click on of a button.
How A lot Does It Value?
Instapage solely publishes pricing info for its entry-level plan, Construct, which prices $199 per 30 days and features a 14-day free trial. For extra performance—together with heatmaps, customized fonts, and conversion fee consulting—you’ll have to request a customized quote for Instapage’s Convert plan.
Drive Extra Income From Touchdown Pages With Drip
Constructing your touchdown web page is simply step one.
Subsequent, you need to optimize your pages to eke out each final conversion.
Drip makes it straightforward. Our drag-and-drop editor makes it easy so as to add high-converting popups, slide-ins, and sidebars to your touchdown pages.
And since we’re constructed for ecommerce manufacturers like yours, all the pieces we do is geared towards serving to you seize extra leads, collect extra priceless knowledge, and drive extra purchases.
