Just some years in the past, advertising and marketing automation software program was extensively considered superior know-how—one thing solely out there to the highest-spending, most forward-thinking companies.
It’s truthful to say issues have modified. Immediately, advertising and marketing automation is commonplace. And with new use instances and workflows rising on a regular basis, the worldwide advertising and marketing automation software program trade is anticipated to achieve 3X its 2020 worth by 2027.
Why can we love automation a lot?
It’s not all about effectivity financial savings. Certain, 38 p.c of entrepreneurs say automation software program permits workers to raised use their time. However there are myriad different advantages, together with:
- Enhancing the shopper expertise (cited by 43 p.c of respondents)
- Higher information and decision-making (35 p.c)
- Improved lead technology and nurturing (34 p.c)
- Higher use of funds (33 p.c)
- Elevated personalization choices (24 p.c)
In fact, you’ll solely unlock all that good things for those who select the proper automation merchandise for what you are promoting.
That can assist you out, I’ve rounded up seven of one of the best advertising and marketing automation software program choices:
1. Drip
As CMO of Drip, I’m contractually obliged to incorporate us on this roundup.
However don’t fear, we positively deserve our spot.
For the unfamiliar, Drip is an ecommerce advertising and marketing automation platform that gathers viewers information, tidies it up, and permits retailers to make use of it for crafting extremely customized omnichannel buyer journeys.
As a result of we perceive entrepreneurs would fairly spend their time fine-tuning campaigns than ranging from scratch, we’ve created a bunch of confirmed pre-built e-mail workflows, together with:
They’re prepared to make use of instantly—simply add your personal branding and messaging.
Want one thing extra personalized? Our point-and-click visible builder means that you can craft automated, customized sequences with out requiring any coding expertise.
Whether or not you need to remind a lapsed buyer how nice you’re, drive buy intent with laser-targeted product suggestions, or nudge a client again to their deserted cart, we’ve obtained the automation tech to make it occur.
No surprise The Spice Home noticed a 90 p.c year-on-year upturn in gross sales, a 40 p.c enhance in its e-mail listing measurement, and a 183X return on funding after switching to Drip.
Integrations
Drip integrates with all the massive ecommerce platforms, together with Magento, Shopify, and WooCommerce. It even works with customized ecommerce shops.
However that’s not all. In whole, we combine with 200+ plus platforms and applied sciences, overlaying every thing from analytics and accounting to CRMs and social media instruments.
Discover our full listing of integrations—and for those who don’t see your favourite instrument, be at liberty to counsel an integration and we’ll take it from there.
Pricing
Drip’s pricing relies in your e-mail listing measurement and ship quantity, with no hidden charges or expenses.
Our costs begin at $39 per 30 days for as much as 2,500 contacts, together with limitless e-mail sends, e-mail help, and free migration.
Clients with 5,500+ contacts (priced from $99 per 30 days) get e-mail and chat-based help, whereas enterprise-level packages—together with 110,000+ contacts—supply entry to a devoted buyer success supervisor.
All packages begin with a 14-day free trial with no bank card required, so why not give us a attempt?
2. Zoho CRM
Zoho provides an unlimited suite of enterprise options, overlaying every thing from gross sales and advertising and marketing to finance, HR, and authorized. However I’m going to focus particularly on its CRM platform.
The Zoho CRM boasts varied instruments for customer-facing groups, together with automation, analytics, and personalization.
Its advertising and marketing automation performance permits customers to phase clients primarily based on predefined standards. Viewers data may be tagged with key phrases—reminiscent of lead supply, firm measurement, trade, or precedence standing—to simply group and determine clients and leads with comparable traits.
Zoho additionally permits entrepreneurs to handle occasions from throughout the CRM, sending invitations to CRM contacts or leads, and reaching out to new leads collected throughout the occasion. Invites may be created as e-mail templates and scheduled to ship forward of an upcoming occasion.
Solely need to attain probably the most related contacts? Add customized standards—reminiscent of location or job position—to provide your occasion one of the best likelihood of success.
Integrations
Zoho CRM integrates with 500+ third-party apps, together with collaboration and productiveness instruments, storage options, social media platforms, and advertising and marketing automation companies.
Standard integrations embody Google Workspace, Microsoft 365, Slack, Shopify, and Fb Advertisements.
Pricing
Zoho CRM is priced from €14 per consumer per 30 days, which incorporates entry to important advertising and marketing automation instruments like:
- Electronic mail templates
- Electronic mail authentication
- Mass e-mail sending
- Social profile integration
Improve to the next product tier to unlock extra performance, such e-mail relays, attribution, segmentation, and auto-responders.
All plans supply a 15-day free trial.
3. HubSpot
Like Zoho, HubSpot provides a number of instruments. So I’m going to cowl its Advertising and marketing Hub, which contains advertising and marketing automation software program throughout its free and premium plans.
HubSpot is actually an all-in-one advertising and marketing platform, giving entrepreneurs all of the instruments they should attain the proper audiences, run automated advertising and marketing campaigns at scale, and switch leads into paying clients.
Its sources assist customers to draw and convert prospects by way of web optimization, content material advertising and marketing, social media, paid adverts, and different channels.
Advertising and marketing automation options permit entrepreneurs to simply and effectively rating lead high quality, construct customized, scalable campaigns spanning a number of channels, and handle massive viewers information units.
Use HubSpot’s e-mail advertising and marketing instruments to develop professional-quality e-mail sequences that look lovely on any machine kind, with out requiring any design or IT expertise.
Integrations
In case you use an current gross sales or advertising and marketing instrument, chances are high HubSpot has an integration for it.
You’ll discover greater than 1,250 customized integrations in our App Market, making it straightforward to attach HubSpot to your favourite instruments in just some clicks. Standard app integrations embody Gmail, Google Calendar, and HubSpot for WordPress.
From a advertising and marketing perspective, HubSpot’s integrations cowl account-based advertising and marketing, analytics and information, ecommerce, e-mail advertising and marketing, and way more apart from.
Pricing
HubSpot provides an intensive suite of free gross sales and advertising and marketing automation instruments. As an illustration, customers can ship 2,000 emails per 30 days (albeit with HubSpot branding), preserve 5 energetic e-mail lists, and run one automated e-mail motion—all with out paying a cent.
Extra superior performance and HubSpot-free branding are unlocked at larger product tiers, with costs beginning at $45 per 30 days per 1,000 advertising and marketing contacts.
4. Capsule
Capsule is an easy on-line CRM aimed toward companies of all sizes.
At the moment, Capsule’s workflow automation instruments are at beta stage and solely out there by way of its two highest product tiers. Nonetheless, it integrates with Zapier, opening the door to a complete world of selling automation.
The platform contains Transpond, a built-in e-mail advertising and marketing instrument that enables clients to run campaigns to contacts inside Capsule.
Use it to craft dynamic e-mail campaigns aimed toward particular buyer segments, create lead seize types with Transpond’s drag-and-drop editor, and construct easy automations primarily based on actions throughout the CRM.
Integrations
Capsule lacks the in depth integrations of bigger CRM platforms like HubSpot and Zoho. Nevertheless it nonetheless provides help for 50+ third-party apps throughout a number of classes, together with advertising and marketing, stock administration, and buyer success.
And, as I’ve already famous, it integrates with Zapier—able to automating your work throughout 5,000+ app integrations.
Pricing
Capsule’s costs begin at $18 per consumer per 30 days for as much as 50,000 contacts and 10 GB of storage per consumer.
Its entry-level product tier provides all of the instruments a small crew wants to spice up gross sales and advertising and marketing efficiency and effectivity, together with venture administration, e-mail sending and templates, and exercise reporting.
For extra superior options—together with workflow automation—and bigger e-mail lists, you’ll must improve to Capsule’s Groups or Enterprise tiers.
Or you possibly can select the completely free plan, appropriate for as much as two customers and 250 e-mail contacts.
All premium Capsule plans embody a 14-day free trial.
5. Salesforce
Once more, I’m not going to debate Salesforce’s full product suite, as a result of we’d be right here all day. As an alternative, I’m specializing in Salesforce Advertising and marketing Cloud, billed as a “real-time digital advertising and marketing platform”.
In keeping with Salesforce, Advertising and marketing Cloud helps customers scale back buyer acquisition prices by a median of 27 p.c.
How? By automating viewers engagement throughout each channel, liberating up entrepreneurs to create and ship extra related, customized content material. Automated A/B/n testing helps decrease prices by figuring out your only messaging, whereas AI-driven suggestions and provides pace up the trail to buy.
Integrations
As a result of it’s such an enormous title, you’ll discover the overwhelming majority of different gross sales and advertising and marketing merchandise combine with Salesforce.
For its half, the Salesforce web site references integrations with varied productiveness and collaboration instruments for gross sales and advertising and marketing groups, together with Google Cloud, Slack, LinkedIn, and Mailchimp.
Pricing
There’s no single worth for Salesforce Advertising and marketing Cloud; all of it will depend on the performance you require and the scale of what you are promoting.
As an illustration, the Advertising and marketing Cloud Buyer Knowledge Platform—a single supply of reality for all of your viewers information—is priced from $12,500 per 30 days. In the meantime, costs for Salesforce’s Advertising and marketing Cloud Engagement product begin at $400 per 30 days, giving customers entry to customized promotional e-mail advertising and marketing instruments.
Salesforce additionally provides a free trial together with pre-configured processes, studies, and dashboards, guided content material and finest practices, and on-line coaching.
6 Act!
Act! is a CRM and automation platform focused at small and midsize companies trying to stage up their gross sales and advertising and marketing.
Its automation options can address every thing from short-and-sweet advert hoc e-mail blasts to automated, response-driven campaigns.
Customers can leverage Act!’s library of over 170 e-mail, e-newsletter, and touchdown web page templates—or import their very own into the interactive HTML editor. The straightforward drag-and-drop interface options cellular and desktop preview instruments that guarantee your designs look good on any machine kind.
Integrations
Act! Join permits customers to combine with a whole bunch of widespread third-party apps throughout six classes:
- Gross sales and advertising and marketing
- Social media
- Customer support
- Again workplace
- Ecommerce
- Enterprise productiveness
Standard advertising and marketing integrations embody SurveyMonkey, Eventbrite, and Wufoo. It additionally works with main ecommerce platforms like Shopify and BigCommerce.
Pricing
Act! Premium provides two packages:
- Cloud-based CRM and automation platform, priced from $30 per consumer per 30 days
- On-premises CRM and automation platform, priced at $37.50 per consumer per 30 days
Beneath these top-level packages are varied product tiers. The essential possibility permits entrepreneurs to ship as much as 2,500 emails per 30 days to limitless contacts and entry 170+ responsive e-mail templates.
For larger e-mail volumes, you’ll must improve to Act! Premium Choose (25,000 emails per 30 days), Full (50,000 emails per 30 days), or Superior (100,000 emails per 30 days).
Act! additionally provides a 14-day free trial to Premium.
7. Monday
Monday is a piece administration and gross sales CRM platform.
Its gross sales CRM permits customers to avoid wasting time by automating repetitive processes, assign results in particular person reps, and obtain notifications each time a lead opens an e-mail. And it’s completely customizable to your gross sales funnel, giving clients the flexibility to edit deal phases and add new columns with out requiring any dev help.
The platform additionally provides a bunch of selling and artistic administration instruments, serving to customers hit key deadlines and maintain tasks on observe by way of automated workflows. As an illustration, Monday can immediately ship emails when a due date arrives or a job is accomplished.
Integrations
Monday integrates with dozens of CRM, advertising and marketing, software program improvement, and venture administration apps.
Standard Monday integrations embody Outlook, Microsoft Groups, and Dropbox. It additionally works with a bunch of main advertising and marketing platforms, from HubSpot and Salesforce to Mailchimp and HootSuite.
Pricing
Monday’s pricing begins from $24 per 30 days for 3 customers and will increase primarily based on crew measurement and product necessities.
The platform’s entry-level paid CRM plan helps limitless customizable pipelines and contacts, whereas extra performance—reminiscent of e-mail monitoring and automations—are unlocked at larger product ranges.
Monday additionally provides a 14-day free trial and a completely free product tier for as much as two customers and 1,000 contacts.
Conclusion
There’s no such factor because the “finest advertising and marketing automation software program”. Moderately, it’s about discovering the platform that matches your wants and funds.
Fortuitously, your selection needn’t be primarily based on instinct alone, as a result of all of the merchandise on this roundup supply free trials and/or completely free product tiers, permitting you to attempt before you purchase.
Just like the sound of Drip’s ecommerce advertising and marketing automation performance? Join your 14-day free trial right this moment.
