The 7 Greatest CRM Software program for Nonprofits in 2023

At this time, you may have a protracted listing of CRM software program options to select from and it may be overwhelming and time-consuming to resolve which can finest swimsuit your online business wants. Aimed particularly at nonprofits, this text will discover the most effective CRM software program for nonprofits and equip you with the information to decide on the answer that may make the most important affect. Whether or not you’re looking for to reinforce donor engagement, streamline communication, or optimize your lead era, you’ll stroll away realizing which device would be the finest on your group.

What’s CRM software program?

CRM (buyer relationship administration) software program is a robust device that enables companies to handle and nurture their relationships with prospects, donors, and different stakeholders. It serves as a centralized hub for gathering, organizing, and analyzing buyer information, offering a holistic view of interactions and enabling organizations to ship customized experiences.

CRM software program is used to streamline and improve varied features of buyer administration and engagement. It permits companies to retailer and handle buyer data resembling contact particulars, buy historical past, communication preferences, and extra. This complete database helps organizations acquire insights into their prospects’ behaviors, pursuits, and wishes, enabling customized interactions and focused advertising campaigns.

CRM software program facilitates efficient buyer engagement by options resembling electronic mail advertising, lead administration, and job automation. It permits companies to trace and handle interactions throughout a number of channels, together with electronic mail, cellphone calls, social media, and in-person conferences. This helps organizations construct stronger relationships, present well timed follow-ups, and nurture leads all through the shopper journey.

CRM software program gives highly effective analytics and reporting capabilities, enabling companies to measure the effectiveness of their advertising efforts, establish tendencies, and make data-driven choices. It helps companies optimize their gross sales and advertising methods, enhance buyer satisfaction, and drive enterprise development.

What are the advantages of CRM software program for nonprofits?

CRM software program affords quite a few advantages for nonprofit organizations, serving to them successfully handle relationships with donors, supporters, and stakeholders. 

Some key benefits of CRM software program embrace:

• Centralized donor database: CRM software program gives a centralized database the place nonprofits can retailer and handle donor data. This enables for simple entry to contact particulars, donation historical past, communication preferences, and different related information. Having a centralized database streamlines operations and ensures that up-to-date donor data is available for customized engagement and focused advertising efforts.
• Enhanced donor engagement: CRM software program permits nonprofits to ship customized experiences to donors. By capturing and analyzing donor information, nonprofits can perceive their pursuits, preferences, and previous interactions. This data permits organizations to tailor their communications and engagement methods, rising the chance of donor engagement, retention, and ongoing assist.
• Improved communication and follow-up: CRM software program facilitates environment friendly communication with donors. Nonprofits can monitor donor interactions, schedule reminders, and automate follow-ups. This ensures well timed and customized communication, demonstrating the nonprofit’s dedication and responsiveness to donor wants. Efficient communication nurtures stronger relationships and fosters donor loyalty.
• Donor segmentation and focused campaigns: CRM software program permits nonprofits to phase their donors based mostly on varied standards resembling giving historical past, pursuits, and engagement ranges. By grouping donors into segments, organizations can tailor their advertising campaigns and outreach efforts to particular audiences. Focused campaigns end in extra related messaging, increased response charges, and elevated donor engagement.
• Knowledge-driven decision-making: CRM software program gives beneficial insights and analytics on donor conduct, marketing campaign efficiency, and donation tendencies. Nonprofits can leverage this information to make knowledgeable choices, optimize fundraising methods, and establish areas for enchancment. Knowledge-driven decision-making results in more practical useful resource allocation, improved marketing campaign outcomes, and elevated donor satisfaction.

How to decide on the most effective CRM software program for a nonprofit

Choosing the proper CRM software program is an important resolution for nonprofit organizations. 

Listed here are some main issues to bear in mind when deciding on CRM software program:

• Options and customization: Assess the options supplied by CRM software program and guarantee they align with the precise wants of your nonprofit. Search for functionalities resembling donor administration, communication monitoring, segmentation, and reporting. Contemplate whether or not the software program permits customization to tailor it to your group’s distinctive necessities. The pliability to adapt the software program to your workflows and processes is crucial for maximizing its effectiveness.
• Integration capabilities: Consider the combination capabilities of CRM software program with different instruments and programs your nonprofit already makes use of, resembling advertising automation or electronic mail advertising platforms. Seamless integration between programs streamlines information switch, reduces guide effort, and gives a unified view of donor interactions. Assess the compatibility and ease of integration to make sure a cohesive and environment friendly ecosystem.
• Person-friendliness and coaching: Contemplate the user-friendliness of the CRM software program and its studying curve. Select a platform that’s intuitive and simple to navigate, permitting your employees to rapidly adapt and make the most of its options. Moreover, consider the provision and high quality of coaching sources, documentation, and buyer assist. Enough coaching and assist supplies will allow your group to benefit from the CRM software program and troubleshoot any points effectively.
• Scalability and pricing: Contemplate the scalability of the CRM software program as your nonprofit grows and expands its donor base. Be sure that the software program can accommodate elevated information volumes and deal with the expansion in your group’s wants. Assess the pricing construction, together with any further prices for added customers or options, to make sure it aligns along with your funds and the worth offered by the software program.

The most effective CRM software program for nonprofits in 2023

There are a number of CRM software program options available on the market right now. These are our high picks for nonprofits.

ActiveCampaign

G2 Rank: 4.5/5 stars

ActiveCampaign is considered top-of-the-line CRM software program options for nonprofit organizations. With strong options and a user-friendly interface, it’s a really perfect selection for managing donor relationships, optimizing communication, and driving impactful outcomes.

Distinctive options of ActiveCampaign that set it aside embrace:

• Superior segmentation: ActiveCampaign affords superior segmentation capabilities, permitting nonprofits to categorize their donors based mostly on varied standards resembling donation historical past, engagement ranges, and pursuits. This permits customized messaging and focused campaigns, leading to increased engagement and response charges.
• Electronic mail automation: ActiveCampaign gives highly effective electronic mail automation instruments that enable nonprofits to create customized electronic mail campaigns and automate follow-ups. Nonprofits can nurture leads, ship well timed acknowledgments, and keep constant communication, making certain donor engagement and satisfaction.
• Analytics and reporting: ActiveCampaign affords complete analytics and reporting options that present insights into donor conduct, marketing campaign efficiency, and electronic mail engagement. Nonprofits can monitor key metrics, measure the effectiveness of their communication efforts, and make data-driven choices to optimize their methods.

ActiveCampaign is a superb selection for nonprofit organizations that search a sturdy CRM resolution to handle their donor relationships. With superior segmentation, electronic mail automation, and analytics capabilities, ActiveCampaign empowers nonprofits to construct stronger donor relationships and drive significant affect towards their mission.

What languages does ActiveCampaign assist?

ActiveCampaign absolutely helps English Portuguese, Spanish, Italian, German, and French and partially helps Russian, Indonesian, Danish, Polish, Dutch, Hungarian, and Czech.

Which currencies does ActiveCampaign settle for?

ActiveCampaign accepts the US Greenback (USD), Canadian Greenback (CAD), Australian Greenback (AUD), and Brazilian Actual (BRL).

What’s the entry-level pricing for ActiveCampaign?

ActiveCampaign’s entry-level Gross sales pricing begins at $19 monthly, paid yearly. With this plan, you get gross sales automation, chat and electronic mail assist, lead scoring, pipeline, account, and deal administration, job administration and reporting, and electronic mail content material era.

Plus, it doesn’t matter what plan you select, you’ll get pleasure from options like:

• Accelerated onboarding
• Contact migration
• Chat and ticket assist
• Buyer enablement workshops
• And video tutorials

Discover all plans on the ActiveCampaign pricing web page.

Salesforce Nonprofit Cloud

G2 Rank: 4/5 stars

Salesforce Nonprofit Cloud is a CRM software program resolution that gives a complete suite of instruments particularly designed to deal with the distinctive wants and challenges of nonprofits. With its in depth options and scalability, Salesforce Nonprofit Cloud empowers organizations to effectively handle donor relationships, drive engagement, and obtain their mission.

Distinctive options of Salesforce Nonprofit Cloud that make it stand out embrace:

• Donor administration: Salesforce Nonprofit Cloud gives strong donor administration capabilities, permitting nonprofits to centralize donor information, monitor interactions, and handle relationships successfully. It permits organizations to achieve a holistic view of donors, their pursuits, and engagement, facilitating customized engagement and focused communication.
• Fundraising and grants: The software program affords options to streamline fundraising efforts and handle grants. Nonprofits can monitor donations, handle campaigns, and automate processes associated to grants and fundraising actions. This complete performance ensures environment friendly administration of funding sources and facilitates clear reporting.
• Engagement and advocacy: Salesforce Nonprofit Cloud permits nonprofits to have interaction with donors, volunteers, and advocates by varied channels. It facilitates customized communication, automates engagement journeys, and tracks interactions, empowering organizations to drive significant engagement and encourage motion.

Salesforce Nonprofit Cloud caters to non-profit organizations that require a sturdy CRM resolution tailor-made to their particular wants. Whether or not nonprofits are centered on donor administration, fundraising, or advocacy, Salesforce Nonprofit Cloud’s in depth options and scalability make it a wonderful selection.

What languages does Salesforce Nonprofit Cloud assist?

Salesforce Nonprofit Cloud helps Danish, German, English, Finnish, French, Italian, Japanese, Korean, Dutch, Norwegian, Portuguese, Russian, Spanish, Swedish, Thai, and Chinese language (Simplified).

What currencies does Salesforce Nonprofit Cloud settle for?

Salesforce accepts plenty of currencies together with the US Greenback (USD), Euro (EUR), British Pound (GBP), Australian Greenback (AUD), and Canadian Greenback (CAD).

For extra cost particulars, go to Salesforce’s supported currencies web page.

What’s the entry-level pricing for Salesforce Nonprofit Cloud?

Salesforce Nonprofit Cloud begins at an entry-level worth of $60/person monthly billed yearly. This entry-level pricing referred to as the Enterprise Version plan offers you the facility to fund, ship, and measure affect with one built-in platform for nonprofits. You’ll be capable of higher nurture donor and program participant relationships, break down information silos between groups, information customers with pre-built templates and workflows, and extra. 

Discover extra data on the Salesforce Nonprofit Cloud pricing web page.

Does Salesforce Nonprofit Cloud combine with ActiveCampaign? 

Sure, Salesforce integrates with ActiveCampaign. While you combine, you may robotically replace contact data in ActiveCampaign based mostly on modifications in Salesforce, making certain your buyer information is at all times present. This may additionally allow you to phase your viewers and ship focused advertising messages based mostly on interactions along with your gross sales and customer support groups.

For extra particulars, go to the ActiveCampaign and Salesforce integration web page.

Blackbaud CRM

G2 Rank: 3.5/5 stars

Blackbaud CRM is a high CRM software program resolution for non-profit organizations, providing complete donor administration and engagement instruments that cater particularly to the wants of nonprofits.

Distinctive options of Blackbaud CRM that make it stand out embrace:

• Constituent relationship administration: Blackbaud CRM gives strong constituent administration capabilities, permitting nonprofits to successfully handle relationships with donors, volunteers, and different stakeholders. It permits organizations to trace interactions, handle communications, and keep a complete view of their constituents’ engagement and giving historical past.
• Fundraising and donor stewardship: The software program affords superior fundraising and donor stewardship options. Nonprofits can handle campaigns, monitor donations, and analyze giving patterns. Blackbaud CRM additionally contains instruments for cultivating main donors, managing grants, and facilitating customized stewardship efforts.
• Analytics and reporting: Blackbaud CRM gives highly effective analytics and reporting capabilities that allow nonprofits to achieve actionable insights from their donor information. Nonprofits can monitor key efficiency indicators, measure the success of their campaigns, and make data-driven choices to optimize their fundraising and engagement methods.

Blackbaud CRM is a superb selection for non-profit organizations in search of a complete CRM resolution tailor-made to their distinctive wants. Blackbaud CRM’s in depth options and specialised functionalities make it a best choice by empowering nonprofits to successfully have interaction with their constituents, optimize fundraising efforts, and drive significant affect towards their mission.

What languages does Blackbaud CRM assist?

Blackbaud CRM helps the English language.

What currencies does Blackbaud CRM settle for? 

Blackbaud CRM accepts a number of currencies together with however now restricted to the US Greenback (USD), British Pound (GBP), Euro (EUR), Canadian Greenback (CAD), Australian Greenback (AUD), and Russian Ruble (RUB).

What’s the entry-level pricing for Blackbaud CRM?

Blackbaud CRM doesn’t have pricing accessible to the general public. To search out out what your private pricing plan will quantity to, any considering Blackbaud CRM ought to request a customized quote on their pricing web page.

Does Blackbaud CRM combine with ActiveCampaign?

Blackbaud CRM doesn’t combine with ActiveCampaign.

Bloomerang

G2 Rank: 4.7/5 stars

Bloomerang is a top-choice CRM software program resolution for non-profit organizations with a complete suite of instruments designed particularly for the distinctive wants of nonprofits, serving to them successfully handle donor relationships, enhance engagement, and drive significant outcomes.

Distinctive options of Bloomerang that set it aside embrace:

• Donor retention focus: Bloomerang locations a powerful emphasis on donor retention and relationship-building. The software program gives options and metrics that allow nonprofits to trace donor retention charges, establish at-risk donors, and implement methods to enhance donor loyalty and engagement. By prioritizing donor relationships, Bloomerang helps nonprofits construct stronger connections and foster long-term assist.
• Donor engagement scoring: Bloomerang affords donor engagement scoring capabilities, permitting nonprofits to measure and assess the extent of engagement from their donors. This characteristic permits organizations to establish extremely engaged donors, phase their database based mostly on engagement ranges, and tailor their communication and stewardship efforts accordingly.
• Built-in communication instruments: Bloomerang gives built-in communication instruments resembling electronic mail advertising and social media administration. Nonprofits can leverage these instruments to ship customized messages, monitor interactions, and interact with their donors by varied channels. This seamless integration facilitates environment friendly and focused communication, enhancing donor engagement and satisfaction.

Bloomerang caters to non-profit organizations that worth donor retention, relationship-building, and customized engagement. The software program has an enormous give attention to donor retention, engagement scoring, and built-in communication instruments, empowering nonprofits to successfully handle their donor relationships, enhance engagement, and drive long-term assist for his or her mission.

What languages does Bloomerang assist?

Bloomerang at present solely helps the English language.

What currencies does Bloomerang settle for?

Bloomerang solely helps payouts to nonprofits in the US – $USD.

What’s the entry-level pricing for Bloomerang?

Bloomerang pricing begins at $119/month billed yearly and provides customers entry to five,000 month-to-month emails, 10GB of file attachment storage, electronic mail and chat assist, donor engagement scoring, Bloomerang Academy, limitless on-line giving pages and kinds, wealth screening, and extra.

Discover all plan particulars on the Bloomerang pricing web page.

Does Bloomerang combine with ActiveCampaign?

Bloomerang doesn’t combine with ActiveCampaign.

Neon CRM

G2 Rank: 4.3/5 stars

Neon CRM is a CRM software program resolution that offers customers entry to a complete set of options particularly designed to fulfill the distinctive wants of nonprofits. This helps nonprofits successfully handle donor relationships, streamline operations, and drive affect.

Distinctive options of Neon CRM that make it stand out embrace:

• Donor administration: Neon CRM gives strong donor administration capabilities, permitting nonprofits to trace donor data, handle interactions, and domesticate stronger relationships. It permits organizations to centralize donor information, monitor donation historical past, and phase donors based mostly on varied standards. This characteristic enhances customized engagement, focused communication, and donor stewardship efforts.
• Fundraising and occasion administration: The software program affords superior fundraising and occasion administration functionalities. Nonprofits can create on-line donation kinds, handle campaigns, and monitor fundraising progress. Neon CRM additionally contains options for managing occasions, monitoring registrations, and gathering funds, streamlining occasion administration processes for nonprofits.
• Reporting and analytics: Neon CRM gives complete reporting and analytics instruments that enable nonprofits to achieve insights from their donor information. Organizations can monitor key metrics, measure marketing campaign success, and generate customized experiences to tell decision-making. These analytics allow nonprofits to optimize their fundraising methods, monitor donor engagement, and drive extra impactful outcomes.

Neon CRM caters to nonprofit organizations of all sizes that require a sturdy CRM resolution tailor-made to their particular wants. With in depth options and a user-friendly interface, Neon CRM empowers nonprofits to successfully have interaction with their donors and obtain their mission.

What languages does Neon CRM assist?

At the moment, English is the one accessible language that Neon CRM helps.

What currencies does Neon CRM settle for?

Neon CRM accepts a variety of currencies. Your system’s foreign money will depend on the configuration of the cost processor(s) linked to your Neon CRM system.

What’s the entry-level pricing for Neon CRM?

Neon CRM entry-level pricing is known as the Necessities plan and begins at $99/month. This plan gives you with the instruments that you must function a best-in-class fundraising database together with fundraising and donor administration, peer-to-peer fundraising, grant administration, exercise monitoring and prospecting, file storage, and far more. 

For full particulars, go to the Neon CRM pricing web page.

Does Neon CRM combine with ActiveCampaign?

No, Neon CRM doesn’t combine with ActiveCampaign. You’ll find related CRM integrations by visiting ActiveCampaign’s Market.

DonorPerfect

G2 Rank: 4.4/5 stars

DonorPerfect is a well-liked CRM software program resolution that gives complete options and specialised functionalities. It empowers nonprofits to successfully handle donor relationships, streamline fundraising efforts, and drive significant outcomes.

Distinctive options of DonorPerfect that set it aside embrace:

• Donor administration: DonorPerfect gives strong donor administration capabilities, permitting nonprofits to centralize donor data, monitor interactions, and handle relationships successfully. It permits organizations to take care of complete donor profiles, monitor donation historical past, and phase donors based mostly on varied standards. This characteristic facilitates customized communication, focused campaigns, and donor stewardship efforts.
• On-line fundraising: The software program affords strong on-line fundraising instruments that enable nonprofits to create customizable donation kinds, settle for on-line donations, and handle fundraising campaigns. Nonprofits can simply monitor and handle on-line donations, arrange recurring giving choices, and analyze fundraising progress. DonorPerfect’s on-line fundraising options streamline the donation course of, improve donor expertise, and optimize fundraising efforts.
• Reporting and analytics: DonorPerfect gives superior reporting and analytics capabilities, enabling nonprofits to achieve insights from their donor information. Nonprofits can generate customized experiences, monitor key metrics, and measure the success of their fundraising campaigns. These analytics assist nonprofits make data-driven choices, establish tendencies, and optimize their fundraising methods for optimum affect.

DonorPerfect is finest fitted to non-profit organizations which can be in want of a complete CRM resolution tailor-made to their particular wants. Whether or not nonprofits give attention to donor administration, on-line fundraising, or reporting, DonorPerfect’s in depth options and user-friendly interface make it a best choice.

What languages does DonorPerfect assist?

DonorPerfect at present solely gives assist for the English language.

What currencies does DonorPerfect settle for?

DonorPerfect accepts presents in any foreign money and robotically converts cost data to the foreign money of the account proprietor.

What’s the entry-level pricing for DonorPerfect?

Though DonorPerfect advertises a public worth of $99/month, it’s finest to go to their pricing web page to request a customized worth quote.

All packages embrace a customizable fundraising and donor administration system, a complete reporting and dashboard, built-in on-line donation kinds, receipting and acknowledgements, stay chat assist and on-demand webinars, and hands-on onboarding.

Does DonorPerfect combine with ActiveCampaign? 

DonorPerfect doesn’t combine with ActiveCampaign. You’ll find related CRM integrations by visiting ActiveCampaign’s Market.

Kindful

G2 Rank: 4.4/5 stars

Kindful is a CRM software program resolution with complete options and a user-friendly interface. It empowers nonprofits to successfully handle donor relationships, streamline fundraising efforts, and drive impactful outcomes.

Distinctive options of Kindful that set it aside embrace:

• Donor administration: Kindful affords strong donor administration capabilities, permitting nonprofits to centralize donor data, monitor interactions, and domesticate stronger relationships. It gives a holistic view of donors, their giving historical past, and engagement ranges. This characteristic permits nonprofits to personalize communication, monitor donor interactions, and implement focused campaigns.
• Fundraising instruments: Kindful gives a variety of fundraising instruments that assist nonprofits streamline their fundraising efforts. Nonprofits can create custom-made donation pages, monitor fundraising progress, and generate experiences to research marketing campaign success. Kindful additionally affords options like peer-to-peer fundraising and recurring giving choices to reinforce donor engagement and optimize fundraising efforts.
• Analytics and reporting: Kindful affords highly effective analytics and reporting capabilities, permitting nonprofits to achieve insights from their donor information. Nonprofits can monitor key metrics, measure the affect of their fundraising efforts, and generate customized experiences. These analytics assist nonprofits make data-driven choices, establish tendencies, and optimize their methods for optimum effectiveness.

Kindful is a superb selection for non-profit organizations in search of a user-friendly CRM resolution tailor-made to their particular wants. Its in depth options and intuitive interface make it a wonderful selection, empowering nonprofits to successfully have interaction with their donors and streamline fundraising efforts.

What languages does Kindful assist?

Kindful affords assist for 7 languages together with English, French, German, Arabic, Italian, Spanish, and Portuguese.

What currencies does Kindful settle for?

In Kindful, you set a singular default foreign money; that is managed by the gateway you join. All incoming transactions will default to this foreign money.

What’s the entry-level pricing for Kindful?

Kindful pricing is predicated on a sliding scale relying on what number of contacts you may have. Entry-level pricing (1,000 contacts) begins at $119/month billed yearly. Each plan contains limitless customers, no further transaction charges, limitless donation and crowdfunding pages, 40+ apps and integrations, and all Kindful options. 

For extra data, go to the Kindful pricing web page.

Does Kindful combine with ActiveCampaign? 

Though Kindful doesn’t combine with ActiveCampaign, you will discover related CRM integrations by visiting ActiveCampaign’s Market.