The 7 Greatest E-mail Template Builder Software program for 2024

December 22, 2023

3

Advertising and marketing in 2024 requires versatility. Digital entrepreneurs would possibly do something from writing to electronic mail design to paid adverts all by themselves. That’s very true for small companies that want to develop however don’t have the headcount but.

Thankfully, you don’t want a level in design to determine the way to construct emails. An electronic mail template builder is an effective way to achieve new prospects and keep in contact with present ones with out the necessity to construct an electronic mail from scratch.

What’s electronic mail template builder software program?

E-mail template builder software program is a strong device that enables customers to create and customise professional-looking electronic mail templates for his or her advertising campaigns. It simplifies the method of designing and coding emails by offering a user-friendly interface with drag-and-drop performance, eliminating the necessity for advanced HTML coding abilities. With electronic mail template builder software program, companies and entrepreneurs can effectively create visually interesting and responsive electronic mail templates that align with their branding and messaging.

To make use of electronic mail template builder software program, customers sometimes begin by choosing a pre-designed template or ranging from scratch. The software program gives a spread of customizable parts, similar to headers, photos, textual content blocks, buttons, and linkable social media icons. Customers can simply modify these parts by adjusting colours, fonts, sizes, and layouts to match their model identification and marketing campaign aims.

The drag-and-drop performance allows customers to place and organize parts inside the template, permitting for artistic flexibility. They will add dynamic content material, personalize messages with merge tags, and incorporate interactive options like sliders or carousels. The software program additionally gives choices to preview and check the e-mail template throughout numerous gadgets and electronic mail purchasers to make sure optimum rendering and consumer expertise.

As soon as the e-mail template is personalized and finalized, customers can save, export, or immediately combine it with their electronic mail advertising platforms, similar to ActiveCampaign. This seamless integration allows easy marketing campaign administration, together with scheduling, viewers segmentation, and monitoring of electronic mail efficiency metrics. E-mail template builder software program helps companies streamline their electronic mail advertising efforts, save time and assets, and create visually participating emails that resonate with their target market.

What are the advantages of electronic mail template builder software program?

There are a number of advantages of utilizing electronic mail template builder software program on your advertising campaigns:

Skilled and constant design: E-mail template builder software program gives professionally designed templates which might be visually interesting and constant. This ensures that your emails have a elegant {and professional} look, enhancing your model picture and credibility. Constant design parts throughout your emails additionally assist create a cohesive model identification, making it simpler for recipients to acknowledge and have interaction along with your content material.
Time and value effectivity: E-mail template builder software program eliminates the necessity for guide coding and design work. With its user-friendly interface and drag-and-drop performance, you may rapidly create personalized electronic mail templates with out the necessity for specialised technical abilities or hiring knowledgeable designer. This protects priceless time and reduces prices related to outsourcing or intensive design processes.
Responsive and mobile-friendly: E-mail template builder software program ensures that your electronic mail templates are responsive and optimized for numerous gadgets, together with smartphones and tablets. Cell responsiveness is essential as an growing variety of folks entry emails on their cellular gadgets. By utilizing a template builder, you may create mobile-friendly designs that adapt to completely different display screen sizes, enhancing the consumer expertise and engagement.
Model consistency: Sustaining model consistency throughout all advertising channels is crucial. E-mail template builder software program lets you incorporate your model colours, brand, fonts, and different visible parts into your templates. Constant branding creates a cohesive expertise on your subscribers, reinforcing model recognition and belief.
Customization and personalization: E-mail template builder software program gives a variety of customization choices, enabling you to tailor your templates to match your particular marketing campaign objectives and target market. You’ll be able to simply modify the format, colours, fonts, and pictures to mirror your model’s character and message. Moreover, you may personalize the content material through the use of merge tags or dynamic fields to handle recipients by identify or embody related data primarily based on their preferences or previous interactions.
Testing and analytics: Many electronic mail template builder software program options embody testing and analytics options. You’ll be able to preview and check your electronic mail templates to make sure they render accurately throughout completely different electronic mail purchasers and gadgets. Moreover, you may observe essential metrics like open charges, click-through charges, and conversions to judge the effectiveness of your electronic mail campaigns and make data-driven choices for optimization.

How to decide on one of the best electronic mail template builder software program

Selecting the best electronic mail template builder software program for what you are promoting requires cautious consideration of a number of key elements:

Ease of use: Search for a software program answer that provides a user-friendly interface and intuitive drag-and-drop performance. The device ought to make it simple for customers of various technical backgrounds to create and customise electronic mail templates with out the necessity for intensive coding information. Take into account whether or not the software program gives pre-designed templates, a library of parts, and the power to avoid wasting and reuse templates for effectivity.
Design and customization choices: Assess the vary of design and customization choices obtainable inside the software program. It ought to present flexibility when it comes to format, colours, fonts, and picture placements to align along with your model pointers. Take into account whether or not the software program gives responsive design capabilities to make sure your templates are mobile-friendly and adapt to completely different gadgets. Search for options that permit for dynamic content material insertion, personalization, and integration of interactive parts.
Integration with electronic mail advertising platforms: Verify if the e-mail template builder software program seamlessly integrates along with your most popular electronic mail advertising platform. This integration permits for simple syncing and administration of your electronic mail templates, subscriber lists, and marketing campaign deployment. Compatibility along with your present advertising stack ensures a clean workflow and reduces the necessity for guide knowledge switch.
Reporting and analytics: Take into account whether or not the software program gives reporting and analytics options to trace the efficiency of your electronic mail campaigns. Search for metrics similar to open charges, click-through charges, and conversion charges. These insights enable you to measure the effectiveness of your templates and campaigns, permitting you to make data-driven choices for steady enchancment.
Assist and coaching: Consider the extent of help and coaching supplied by the e-mail template builder software program supplier. Search for assets similar to documentation, tutorials, and buyer help channels to help you in utilizing the software program successfully. Take into account whether or not the supplier gives common updates and enhancements to make sure you have entry to the most recent options and performance.

The very best electronic mail template builder software program for 2024

There are various electronic mail template builder software program choices in the marketplace. These are our picks for 2024.

ActiveCampaign

G2 Rank: 4.5/5 stars

ActiveCampaign is extensively considered one of many high electronic mail template builder software program options obtainable available in the market as we speak. It gives a complete set of options and functionalities that make it a most popular alternative for companies of all sizes.

Right here’s what makes ActiveCampaign stand out:

Automation capabilities: ActiveCampaign gives strong automation options that permit customers to create advanced electronic mail workflows primarily based on buyer conduct and interactions. This permits companies to ship personalised and focused electronic mail campaigns, leading to increased engagement and conversion charges.
Superior segmentation: With ActiveCampaign, companies can phase their subscriber lists primarily based on numerous standards similar to demographics, conduct, and preferences. This stage of segmentation ensures that every electronic mail recipient receives content material that’s related to their particular wants, growing the possibilities of engagement and conversions.
Dynamic content material: The software program gives the power to dynamically personalize electronic mail content material primarily based on subscriber knowledge, permitting companies to ship tailor-made messages to every recipient. This personalised method enhances the buyer expertise and improves the general effectiveness of electronic mail campaigns.
CRM integration: ActiveCampaign seamlessly integrates with buyer relationship administration (CRM) programs, offering a unified view of buyer knowledge and interactions. This integration allows companies to trace and handle leads, automate gross sales processes, and create focused electronic mail campaigns primarily based on CRM knowledge.

ActiveCampaign primarily caters to small and medium-sized companies (SMBs) and advertising groups that require complete electronic mail template builder software program with superior automation and personalization capabilities. It’s appropriate for companies throughout numerous industries and provides customers the facility to create impactful electronic mail campaigns that drive engagement and ship measurable outcomes.

What languages does ActiveCampaign help?

ActiveCampaign totally helps 14 completely different languages outdoors of English. A few of these languages embody Portuguese, Spanish, Italian, German, French, and Polish.

ActiveCampaign additionally partially helps Danish, Finnish, Simplified Chinese language, Turkish, and Vietnamese.

Which currencies does ActiveCampaign settle for?

ActiveCampaign helps the US Greenback (USD), Euro (EUR), and Brazilian Actual (BRL).

What’s the entry-level pricing for ActiveCampaign?

ActiveCampaign’s Advertising and marketing Lite plan begins at $29 monthly, paid yearly. With this plan, you get all of the highly effective electronic mail advertising and advertising automation options paired with 24/7 chat help, inline kinds and kind builder, website and occasion monitoring, and entry to API and webhooks. It doesn’t matter what plan you select, ActiveCampaign has some engaging perks that make it stand out.

A few of these options embody:

Accelerated onboarding
Contact migration
Chat and ticket help
Buyer enablement workshops
Video tutorials

Marketing campaign Monitor

G2 Rank: 4.1/5 stars

Marketing campaign Monitor is one other electronic mail template builder software program possibility. The software program gives a spread of options and functionalities that make it a well-liked alternative for companies trying to create visually interesting and interesting electronic mail campaigns.

Listed here are some the explanation why Marketing campaign Monitor stands out:

Drag-and-drop editor: Marketing campaign Monitor gives a user-friendly drag-and-drop editor that enables customers to simply create and customise electronic mail templates with out the necessity for coding or design abilities. This intuitive interface makes it accessible to customers of all ranges of experience.
Template library: The software program gives an enormous library of professionally designed electronic mail templates that may be simply personalized to match a model’s distinctive model and messaging. This intensive template assortment saves effort and time in creating visually interesting emails from scratch.
Superior personalization: Marketing campaign Monitor permits for superior personalization of electronic mail content material, together with dynamic content material blocks that may be tailor-made to particular segments or particular person recipients. This stage of personalization helps companies ship extra related and focused messages, enhancing buyer engagement.
Automation workflows: The software program gives automation workflows that allow companies to arrange triggered electronic mail campaigns primarily based on buyer conduct and preferences. This automation functionality streamlines the e-mail advertising course of and ensures well timed and related communication with subscribers.

Marketing campaign Monitor primarily caters to small and medium-sized companies (SMBs) and advertising groups who worth ease of use, visually interesting templates, and superior personalization choices. It’s appropriate for companies throughout numerous industries, together with retail, e-commerce, businesses, and nonprofits.

What languages does Marketing campaign Monitor help?

Marketing campaign Monitor’s software program and help are solely obtainable in English, however you’ve full management over the textual content and language in your emails. They don’t at present help a number of languages.

See extra data on their FAQ web page.

What currencies does Marketing campaign Monitor settle for?

Marketing campaign Monitor accepts the next currencies for account billing:

US Greenback (USD)
Australian Greenback (AUD)
Canadian Greenback (CAD)
Euro (EUR)
Nice British Pound (GBP)
New Zealand Greenback (NZD)

What’s the entry-level pricing for Marketing campaign Monitor?

Marketing campaign Monitor gives pricing on a sliding scale primarily based on what number of contacts you’ve. Their primary plan begins at $9 monthly and permits for an electronic mail checklist of as much as 2,500 contacts. The essential plan offers you entry to options like a drag-and-drop builder, a customizable template library, segmentation instruments, a free picture gallery, A/B testing, real-time reporting analytics and extra.

Discover extra particulars on the Marketing campaign Monitor pricing web page.

Does Marketing campaign Monitor combine with ActiveCampaign?

Though Marketing campaign Monitor doesn’t combine with ActiveCampaign, ActiveCampaign gives free migration providers. Click on right here to be taught extra.

Brevo (Previously SendinBlue)

G2 Rank: 4.5/5 stars

Brevo (previously SendinBlue) is an electronic mail template builder software program possibility that provides a spread of options and capabilities that make it a well-liked alternative amongst companies.

Some distinctive options that set Brevo aside embody:

Person-friendly interface: Brevo gives a user-friendly interface that makes it simple for customers of all ranges of experience to create and customise electronic mail templates. Its intuitive drag-and-drop editor permits for seamless design customization with out the necessity for coding abilities.
Automation and personalization: The software program gives highly effective automation and personalization options, permitting companies to create focused and personalised electronic mail campaigns primarily based on buyer conduct and preferences. This functionality helps enhance engagement and conversion charges by delivering related content material to subscribers.
A/B testing: Brevo contains A/B testing performance, which permits customers to check completely different variations of their electronic mail campaigns to optimize efficiency. This characteristic helps companies establish the best methods and refine their electronic mail advertising efforts for higher outcomes.

Brevo primarily caters to small and medium-sized companies (SMBs) and advertising groups that worth simplicity, affordability, and scalability. It’s appropriate for companies in numerous industries and gives the instruments that companies require to successfully have interaction with their viewers and obtain their electronic mail advertising objectives.

What languages does Brevo (Previously SendinBlue) help?

Brevo gives providers in a number of languages together with English, Spanish, French, German, Italian, and Portuguese.

What currencies does Brevo (Previously SendinBlue) settle for?

Brevo accepts funds in numerous currencies together with:

US Greenback (USD)
EU Euro (EUR)
British Pound (GBP)
Canadian Greenback (CAD)
Australian Greenback (AUD)
Japanese Yen (JPY)

What’s the entry-level pricing for Brevo (Previously SendinBlue)

Brevo gives a free plan in addition to a number of paid plans. The entry-level plan known as Starter and prices $25 monthly.

The Lite plan contains the next options:

From 20k emails/month
No each day sending restrict
No Brevo brand (add-on)
Fundamental reporting and analytics
E-mail help
E-mail template gallery
Actual-time electronic mail statistics and extra

See all Brevo paid plans right here.

Does Brevo (Previously SendinBlue) combine with ActiveCampaign?

Though Brevo doesn’t combine with ActiveCampaign, ActiveCampaign gives free migration providers. Click on right here to be taught extra.

G2 Rank: 4/5 stars

Fixed Contact is widely known as top-of-the-line electronic mail template builder software program choices obtainable and gives a spread of options and advantages that companies have to create dynamic electronic mail campaigns.

Some distinctive options that set Fixed Contact aside embody:

In depth template library: Fixed Contact gives customers with entry to an enormous library of professionally designed electronic mail templates. This assortment permits companies to create visually interesting and interesting emails with out the necessity for intensive design abilities or assets.
Listing segmentation and focusing on: The software program gives strong checklist segmentation and focusing on capabilities, enabling companies to divide their subscriber lists primarily based on numerous standards similar to demographics, conduct, or engagement. This characteristic permits for extremely focused and personalised electronic mail campaigns, leading to improved open charges and conversions.
Social media integration: Fixed Contact seamlessly integrates with standard social media platforms, enabling customers to increase the attain of their electronic mail campaigns by sharing them on social media. This integration helps companies maximize their on-line presence and have interaction with their viewers throughout completely different channels.

Fixed Contact primarily caters to small companies, nonprofits, and organizations that worth simplicity, ease of use, and efficient electronic mail advertising. It gives intuitive options and assets tailor-made to those audiences, permitting them to create professional-looking emails and efficiently have interaction their goal prospects.

What languages does Fixed Contact help?

Fixed Contact helps a number of languages together with Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Castilian Spanish, Latin American Spanish, Swedish, and extra.

What currencies does Fixed Contact settle for?

Presently, Fixed Contact accepts the next currencies:

US Greenback (USD)
Canadian Greenback (CAN)
Nice British Pound (GBP)
Pesos (MXN)
Euros (EU)
Indian Rupee (INR)
Australian Greenback (AUD)

What’s the entry-level pricing for Fixed Contact?

Fixed Contact’s paid plans differ relying on the variety of contacts a enterprise has. Their entry-level plan prices $12 monthly and known as Lite.

Lite contains:

Fundamental electronic mail advertising with easy-to-use templates
Automated welcome electronic mail for brand new contacts
Social advertising
Occasion administration
AI content material suggestions (in Beta)

See all Fixed Contact plans on their pricing web page.

Does Fixed Contact combine with ActiveCampaign?

Though Fixed Contact doesn’t combine with ActiveCampaign, ActiveCampaign gives free migration providers. Click on right here to be taught extra.

HubSpot

G2 Rank: 4.4/5 stars

HubSpot is considered one of many high electronic mail template builder software program choices obtainable, providing a complete set of options that empower companies to create skilled and impactful electronic mail campaigns.

Listed here are some the explanation why HubSpot stands out:

Sturdy electronic mail editor: HubSpot gives a strong electronic mail editor that enables customers to create visually beautiful and personalised electronic mail templates. With its drag-and-drop interface and pre-designed modules, customers can simply customise their emails to match their model and seize their viewers’s consideration.
Advertising and marketing automation: HubSpot’s electronic mail template builder is built-in with a dynamic advertising automation platform. This characteristic allows companies to automate their electronic mail advertising workflows, from sending personalised emails primarily based on triggers and consumer conduct to nurturing leads all through the client journey.
Superior analytics: The software program gives complete analytics and reporting capabilities, offering companies with priceless insights into the efficiency of their electronic mail campaigns. Customers can observe metrics similar to open charges, click-through charges, and conversions, permitting them to refine their electronic mail methods and optimize outcomes.

HubSpot caters to companies of all sizes, from small startups to massive enterprises. It’s notably standard amongst entrepreneurs and gross sales groups who’re in search of an all-in-one advertising automation answer. HubSpot’s user-friendly interface and intensive characteristic set make it appropriate for each skilled entrepreneurs and people new to electronic mail advertising.

What languages does HubSpot help?

HubSpot software program serves a number of languages together with English, Spanish, French, German, Portuguese, Italian, Dutch, Russian, Japanese, Chinese language (Simplified), Chinese language (Conventional), Korean, and extra.

See the total checklist right here.

What currencies does HubSpot settle for?

HubSpot primarily accepts cost in a number of main currencies, which embody the US Greenback (USD), Euro (EUR), Nice British Pound (GBP), Australian Greenback (AUD), Canadian Greenback (CAD), and Japanese Yen (JPY).

Customers can replace a HubSpot account to make use of their firm’s main foreign money. If an organization does enterprise in a number of currencies, they’ll be capable of add currencies to their account and set an alternate price in comparison with their main firm foreign money to extra precisely observe the quantity of their offers.

For extra particulars, go to HubSpot’s Information Base.

What’s the entry-level pricing for HubSpot?

HubSpot breaks down their pricing relying on firm measurement. The entry-level pricing for people and small groups is $18 monthly for as much as 1,000 contacts. This plan, referred to as the Starter Plan, offers customers with entry to important advertising instruments to have interaction and convert leads. Customers also can take away HubSpot branding from touchdown pages, electronic mail advertising, kinds, and stay chat.

For any companies and enterprises in search of an entry-level plan, HubSpot gives the Skilled plan beginning at $800 monthly for as much as 2,000 contacts. Customers may have all of the perks of the Starter plan plus groups, social media, marketing campaign reporting, customized reporting, and omnichannel advertising automation.

See extra particulars and up-to-date pricing on HubSpot’s pricing web page.

Does HubSpot combine with ActiveCampaign?

Whereas HubSpot doesn’t combine with ActiveCampaign, ActiveCampaign gives most of the similar options as HubSpot at a decrease price.

In the event you’re contemplating migrating away from Hubspot, ActiveCampaign gives free migration for certified prospects. Verify your migration choices right here.

Stripo

G2 Rank: 4.7/5 stars

Stripo gives an array of options that simplify the method of making skilled and interesting electronic mail campaigns.

The options that make Stripo stand out embody:

Person-friendly interface: Stripo gives a user-friendly interface that enables even non-technical customers to design beautiful electronic mail templates. With its drag-and-drop performance and pre-designed content material blocks, customers can simply customise their emails with out the necessity for coding information or design experience.
Collaborative enhancing: Stripo gives collaborative enhancing options, making it a great alternative for groups engaged on electronic mail campaigns. A number of crew members can collaborate concurrently, offering real-time suggestions and guaranteeing seamless collaboration all through the e-mail creation course of.
In depth template library: Stripo gives an enormous assortment of ready-to-use electronic mail templates, masking numerous industries and functions. Customers can select from a spread of professionally designed templates and customise them to match their model identification, saving effort and time within the design course of.

Stripo primarily caters to entrepreneurs, electronic mail designers, and companies of all sizes. It’s notably standard amongst electronic mail advertising groups who worth effectivity and productiveness of their electronic mail creation course of. Stripo’s intuitive interface, collaborative enhancing capabilities, and intensive template library make it a priceless device for each skilled electronic mail entrepreneurs and people new to electronic mail design.

What languages does Stripo help?

Stripo helps over 100 languages. Additionally they let companies translate emails with Google proper within the editor, add customized translations from XLS and JSON recordsdata into all emails without delay, swap to a different language model of the e-mail with out leaving it, and export all language variations without delay to their fav ESP with one click on.

What currencies does Stripo settle for?

Stripo at present accepts the US Greenback (USD).

What’s the entry-level pricing for Stripo?

Stripo has a free plan for anybody that wishes to check it out that provides you one consumer seat with entry to 4 exports, 5 check emails a day, and 10 saved emails. Their entry-level plan is priced at $15 a month and provides one consumer entry to 50 exports, 50 check emails a day, 50 saved emails, premium templates, and sharing preview hyperlinks.

See full pricing plan particulars on Stripo’s pricing web page.

Does Stripo combine with ActiveCampaign?

Though Stripo doesn’t combine with ActiveCampaign, ActiveCampaign gives free migration providers. Click on right here to be taught extra.

Mailchimp

G2 Rank: 4.4/5 stars

Mailchimp is a well-liked electronic mail template builder software program possibility providing a complete set of options that empower companies to create impactful and profitable electronic mail advertising campaigns.

Listed here are some the explanation why Mailchimp stands out:

Intuitive drag-and-drop editor: Mailchimp gives a user-friendly drag-and-drop editor, permitting customers to simply create and customise electronic mail templates with none coding information. The intuitive interface makes it easy so as to add photos, textual content, buttons, and different parts, enabling customers to design visually interesting emails that align with their model identification.
Superior personalization: With Mailchimp, customers can personalize their electronic mail campaigns by dynamically inserting subscriber knowledge, similar to names or buy historical past, into the emails. This stage of personalization helps companies ship tailor-made and related content material to their subscribers, leading to improved engagement and conversion charges.
A/B testing: Mailchimp gives A/B testing capabilities, permitting customers to check completely different variations of their electronic mail campaigns to find out which of them carry out finest. By experimenting with completely different topic traces, content material, or designs, customers can optimize their electronic mail campaigns primarily based on real-time knowledge and make data-driven choices to enhance their general electronic mail efficiency.

Mailchimp primarily caters to small and medium-sized companies (SMBs) that search a complete electronic mail advertising answer. It is a perfect alternative for entrepreneurs, entrepreneurs, and enterprise house owners who wish to construct and develop their electronic mail lists, have interaction with their viewers, and drive conversions. Mailchimp’s user-friendly interface, personalization options, and A/B testing capabilities make it a priceless device for SMBs trying to elevate their electronic mail advertising efforts.

What languages does Mailchimp help?

Mailchimp gives providers in as much as 50 languages together with English, Spanish, French, Portuguese, German, and Italian.

For extra data, see Mailchimp’s language settings and preferences web page.

What currencies does Mailchimp settle for?

Mailchimp accepts funds in a number of currencies, together with however not restricted to:

US Greenback (USD)
Euro (EUR)
British Pound Sterling (GBP)
Australian Greenback (AUD)
Indian Rupee (INR)
New Zealand Greenback (NZD)
Brazilian Actual (BRL)