St. Patrick’s Day is an event to have some enjoyable and get artistic along with your advertising and marketing emails.
Based on Statista, over 60% of People plan to have a good time St. Patrick’s Day, which makes it an important alternative to achieve out to prospects in a extra festive method.
It is an important alternative to have interaction your prospects with one thing distinctive, partaking, and related.
In case you’re searching for some contemporary concepts for St. Patrick’s day emails, look no additional. I browsed by the e-mail library of Drip to drag the perfect examples of St. Patrick’s Day emails and topic traces you should use in your personal campaigns.
Let’s begin!
The 7 Greatest St. Patty’s Day Emails We have Ever Seen
1. Chubbies: FREE ADVICE
Considered one of my all-time favourite St. Patrick’s Day examples is from Chubbies.
It’s simply cleverly made, together with a mixture of various advertising and marketing methods.
Relevancy, belief, and the worry of lacking out (FOMO) all play a job.
It begins from the shouting topic line “FREE ADVICE,” which makes you wish to click on, questioning what’s on the opposite facet.
The title is one thing which may not work for each model. In case you’re conversant in Chubbies’s model tone, it’s fairly simple and shouting at occasions, so it matches their tone properly, however positively not all manufacturers.
If you click on on the e-mail, you right away see what it’s all about.
The big picture displaying their St. Patrick’s impressed Chubberall is again in inventory:
If this picture was the one factor within the e mail, it would not have the identical affect. Positive, it’s well-designed, and the colours match and go properly with the theme of St. Patrick’s Day.
Nonetheless, the textual content beneath is what makes it stand out.
It begins with belief “for 3 years straight we’ve bought out,” and the textual content items “nearly immediately, bought out” create a worry of lacking out. Whereas the textual content is sort of minimal, it’s highly effective.
Beneath the St. Patrick’s part, Chubbies neatly hyperlinks their on a regular basis merchandise to the e-mail. 
In case you’re not inquisitive about shopping for their St. Patrick themed product, you may nonetheless contemplate shopping for from the “on a regular basis” product part.
And even these merchandise are chosen with St. Patrick’s day in thoughts (the colours type of match):
Chubbies present a major instance of how one can market your St. Patrick’s day themed product and nonetheless maximize the gross sales of your regular choices.
2. Mancrates: 24 Hours of St. Paddy’s Financial savings!
Mancrates has a easy St. Patrick’s Day e mail that you could execute in any area of interest.
Their visible pictures are particularly value taking inspiration from.
Earlier than you get a buyer to see any of that, it’s important to catch consideration with a correct topic line, and Mancrates does this properly:
To start with, the mixture of the emojis is properly thought out; the clover (St. Patrick’s Theme) and a beer (what Mancrates sells) assist prospects perceive what they will count on from the e-mail.
Additionally, the topic line raises a query and makes you interested by what items there could be should you open it.
When you click on on the e-mail, you see the visible pictures that I used to be speaking about, beginning with a charming banner picture:
The banner picture consists of an enormous title that draws you to click on by the decision to motion that’s below it.
And to convey extra relevance to the St. Patrick’s theme, beneath the banner is a gross sales textual content speaking concerning the ongoing sale:
The textual content will not be probably the most excellent, but it surely does embrace St. Patrick’s day-related humor, which is healthier than nothing.
My favourite a part of the textual content is that it straight talks about Saint Patrick, with phrases like “Assist him really feel the luck” and “assured to sham-rock his world.”
Below this, they observe up with related product suggestions.
Right here once more, they use the identical textual content format, speaking about Saint Patrick and how one can honor him and his day.
Mancrates didn’t particularly design new merchandise for St. Patrick’s Day. As an alternative, they used their current merchandise and solely modified the textual content to match the theme. For that reason, it stands as instance of how one can make the perfect use of your present merchandise however nonetheless rock the St. Patrick’s theme.
3. Loss of life Want Espresso: Irish AF Golden Ticket!
For St. Patrick’s Day, Loss of life Want Espresso designed a espresso mug that’s related to the theme, together with a free product promotion and charitable trigger.
That feels like a lot of shifting elements, however they defined all of it clearly of their St. Patrick’s Day e mail.
Beginning with the mug they particularly designed, they show a big picture of it very first thing within the e mail:
No textual content, no name to motion, only one giant picture. Simplicity is many occasions the perfect strategy.
Below it, they do have St. Patrick’s day associated textual content.
What instantly caught my consideration from the textual content have been the phrases “Golden Ticket Day”.
I didn’t know what that meant, so I scrolled to seek out out and shortly discovered a solution.
Seems that “Golden Ticket Day” is the promotion by Loss of life Want Espresso on St. Patrick’s Day that provides you an opportunity to win a free mug.
It encourages you to put an order, after which you’ll be able to probably win a uncommon mug. I like that additionally they show that “15 folks will win.” It visually tells what number of will win and encourages the readers to take motion.
However that’s not even all.
As I stated earlier, Loss of life Want Espresso additionally had a charitable trigger linked to their St. Patrick’s Day e mail. 
In collaboration with a band, they designed Snake and Cranium tees, and for each order made, $10 goes to charity. Such a good suggestion to mix a suggestion with good will.
Price noting can be the colours used within the e mail.
They usually use black and crimson as their major colours, so they simply modified the crimson to inexperienced to convey extra relevance to St. Patrick’s Day.
Loss of life Want Espresso’s e mail serves as a pleasant instance as a result of it doesn’t focus solely on product gross sales but additionally creates a way of neighborhood and serving to others.
Loss of life Want Espresso exhibits each an important St. Patrick’s Day e mail instance, and a good way to have a number of shifting elements in a promotion, and nonetheless hold your e mail clear and interesting.
4. MAC Cosmetics: Get fortunate for St. Patrick’s Day!
MAC Cosmetics supplies a wonderful instance of how one can incorporate St. Patrick’s Day into your current model.
The e-mail is not overly flashy, simply the precise mixture of colours, textual content, and merchandise to match St. Patrick’s Day.
It begins from a related topic line:
When you open the St. Patrick’s Day e mail, you right away see their major vacation product, which is eyeshadow in inexperienced (Olive Suede), matching the St. Patty’s colour theme:
Surely, the picture is visually interesting, and the textual content beneath it really works properly along with the picture.
Brief taglines like this are nice for ecommerce manufacturers, particularly on this case because it closely references St. Patrick’s Day.
MAC Cosmetics continues to showcase its different related merchandise below this:
The merchandise don’t essentially have something to do with St. Patrick’s Day, however the colour scheme of the part goes completely with the vacation.
Contemplating it’s customary within the US to put on inexperienced on St. Patrick’s Day, showcasing merchandise that your buyer may have to take part within the custom is a good concept.
This makes it a wonderful method to each spotlight their merchandise subtly and showcase the St. Patrick’s Day theme on the identical time.
5. 4Ocean: Put on Inexperienced, Assume Blue
Put on Inexperienced” combines St. Patrick’s theme and their bracelets, and “Assume Blue” reminds you of their mission, which is to guard oceans.
In reality, they promise to drag a pound of plastic from the ocean with every buy made, and so they make it apparent within the e mail:
Below this, they stick with it the St. Patrick’s day concept by displaying a few of their merchandise:
Like many different manufacturers, 4Ocean has not designed unique merchandise for St. Patrick’s day, moderately, they show merchandise which might be appropriate with the vacation’s colour scheme.
The primary purpose that their e mail is efficient is that they mix their merchandise with the environmentally pleasant angle, to cut back waste.
Below the product part, they clarify it additional:
The picture is the very first thing that catches consideration, because it’s customized finished for St. Patrick’s Day, however what makes you act is the textual content below it.
The textual content features a highly effective message concerning the excessive utilization of single-use plastic on St. Patrick’s Day, and a name to motion of plastic-free occasion suggestions. The decision to motion results in their web site, which incorporates a weblog put up with recommendations on methods to have a good time St. Patrick’s Day with out plastic.
4Ocean’s e mail exhibits a method to mix a giant mission with a vacation sale. Regardless that their market and colour themes are vastly completely different, they executed it properly.
In addition they present methods to construct relationships with prospects, they focus extra on a long-term recreation of teaching and constructing transparency, after which afterward solely, promoting their merchandise.
This call-back to their core mission reminds their prospects why they help this model within the first place, and is a holiday-appropriate show of these values.
6. Saucey: Necessities for St. Patty’s
One other model that sells alcohol, Saucey makes use of a mixture of time-relevancy and priceless content material in its St. Patrick’s Day e mail.
With time-relevancy I actually imply that, as they promise to ship your alcohol the identical day you order it.
The identical-day supply promise is a good commercial for St. Patrick’s Day because it’s solely in the future lengthy, so that you don’t have time to attend to your order. This isn’t one thing most ecommerce manufacturers can supply, however should you’re a extra native model, you must take inspiration from this.
Saucey additionally supplies priceless content material that helps the reader to seek out out what drinks are good for St. Patrick’s Day, and methods to make them with their merchandise:
You can buy the elements from the above picture at any regular retailer, however together with the recipe will make prospects extra more likely to buy the alcohol from Saucey for St. Patrick’s Day.
Not solely is that this a unbelievable St. Patrick’s Day e mail, but it surely’s an important instance of why you must all the time add worth to your prospects at each touchpoint.
7. KitchenAid: It is Your Fortunate Day 🍀
Extra of a delicate strategy to St. Patrick’s Day comes from KitchenAid.
Their St. Patrick’s Day e mail consists of many components which might be widespread in ecommerce shops, together with social proof, reductions, and a restricted time to behave.
Ranging from the topic line, KitchenAid guarantees 17% OFF for all of their Stand Mixers.
That’s the primary a part of their technique, to create worth to the shoppers (17% off for stand mixers).
The low cost won’t sound like loads, however should you’ve ever shopped for or bought a stand mixer, it’s really fairly the deal.
When you open the e-mail, KitchenAid continues with its delicate strategy:
The colours and the title match St. Patrick’s Day, however that is about it. It’s a part of KitchenAid’s technique to hold it low key, and it really works for them.
The textual content beneath the picture is highly effective. Now comes the limited-time supply that I discussed earlier “Have fun 3/17”, and “at this time solely” each create urgency to behave at this time, so that you don’t lose the St. Patrick’s Day deal.
I additionally like that it’s important to apply the promo code at checkout, because it encourages prospects to get first to the product web page, after which to checkout to use the code.
The mixture of a reduction, limited-time supply, and the vacation makes KitchenAid’s e mail marketing campaign efficient.
No matter your area of interest, you’ll be able to implement an identical St. Patrick’s Day e mail marketing campaign.
Make Your St. Patrick’s Day Emails Stand Out
When creating your St. Patrick’s Day emails, standing out will be tough if you do not have the precise instruments.
There is no such thing as a purpose for it to be that method.
With Drip, you’ll be able to simply create emails with festive graphics and messaging that may catch your prospects’ consideration.
Drip’s highly effective automation instruments additionally make it simple to section your checklist and ship content material that might be extra related to every buyer’s pursuits.
This manner, your St. Patrick’s Day emails will be extra personalised and efficient in serving to you attain your marketing campaign objectives.
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