The 8 finest methods to advertise affiliate hyperlinks in 2024

By Phil Norris Could 2, 2024

Internet online affiliate marketing has grown from a distinct segment pursuit into one of the vital well-liked methods for content material creators to monetize their on-line viewers. Certainly, one in three publishers say internet affiliate marketing is of their prime three income sources, whereas one in 10 say it’s their #1 income stream.

However you’re not going to make any cash as an affiliate when you can’t discover an efficient technique to get your affiliate hyperlinks in entrance of as many individuals as attainable.

So what’s the easiest way to advertise affiliate hyperlinks?

To reply that query, we’re going to spherical up eight of our favourite promotional methods, every backed by real-world examples from profitable affiliate publishers.

Let’s get into it…

How affiliate hyperlinks work

Earlier than we begin discussing the place to publish internet affiliate marketing hyperlinks, it’s price explaining how these hyperlinks truly work.

Whenever you be part of an associates program, your affiliate companion (i.e. the model whose services or products you’re selling) means that you can generate your individual affiliate hyperlinks — distinctive referral hyperlinks that time towards key pages on the model’s web site.

When somebody clicks your affiliate hyperlink and buys one thing, the knowledge within the hyperlink proves that you just performed a key position within the path to buy. So your affiliate companion will reward you with a fee. Good!

Right here’s a extra detailed have a look at the way it all works:

1. You share an affiliate hyperlink together with your viewers by way of a weblog, e mail publication, social media publish, or another methodology.
2. A buyer likes what they see and clicks your affiliate hyperlink to seek out out extra.
3. The hyperlink takes the client to your affiliate companion’s web site.
4. Cookie monitoring know-how exhibits that the client clicked considered one of your affiliate hyperlinks.
5. The client buys one thing out of your affiliate companion.
6. Your affiliate companion attributes the sale to you and pays you a fee.

Now that we’ve mentioned the idea behind affiliate hyperlinks, let’s dive into our prime methods for selling them:

1 – Ship e mail newsletters

Provided that e mail advertising and marketing delivers a return of $36 for each $1 spent, sending newsletters is arguably the one finest technique to promote affiliate hyperlinks.

The most important advantage of publication advertising and marketing is that it offers you whole management over who sees your content material and when. No counting on search or social media algorithms; you possibly can land in your subscribers’ inboxes everytime you like.

In the meantime, the one actual draw back is that it may well take some time to develop your e mail record. However you possibly can speed up that course of with some good advertising and marketing.

Suggestions for selling affiliate hyperlinks in product evaluations

Golf Span is considered one of many affiliate websites that makes use of e mail advertising and marketing to advertise its affiliate hyperlinks.

Let’s check out a number of the ways they use:

• Add a compelling hook to your e mail seize type to develop your advertising and marketing record quick. As an illustration, Golf Span guarantees to assist individuals improve their drive distance — a typical objective of anybody seeking to enhance their golf sport.

• Give individuals a cause to open your emails by crafting compelling topic traces promising some form of worth. Golf Span usually makes use of its topic traces to advertise the financial savings on supply, with out making a gift of an excessive amount of data.

• No must ship readers to your web site; you possibly can add affiliate hyperlinks inside your e mail newsletters to streamline the trail to buy.

👉 Be taught extra: 13 Methods to Construct Your E mail Listing For Free 

2 – Create an internet course

As we defined in our information on the way to be a profitable affiliate marketer, there’s one affiliate hyperlink promotion technique that we’d advocate time after time — and it’s surprisingly underutilized.

It includes creating your individual on-line course.

At this level, you’re in all probability considering: “How on earth does constructing a course assist me promote affiliate hyperlinks?”

Right here’s the reply:

1. Begin by discovering a typical ache level your viewers is raring to beat.
2. Create an internet course designed to assist individuals deal with that ache level.
3. Use the course to advocate particular services that relate to your goal ache level (e.g. when you’re serving to individuals to advertise an internet enterprise, you would possibly advocate a advertising and marketing device like AWeber). 
4. Each time you point out a services or products, add an affiliate hyperlink so that you receives a commission for any gross sales you generate.
5. Promote your on-line course far and large!

This technique works like a dream as a result of the individuals who join your course have come to you for solutions. Whenever you inform them a particular product may also help them resolve their ache level, there’s a very good probability they’ll hear.

Suggestions for selling affiliate hyperlinks in an internet course

Advertising and marketing schooling model Legendary Marketer is absolutely the grasp of utilizing a (paid) on-line course to advertise a bunch of affiliate hyperlinks. Let’s dig underneath the hood and see how they do it:

• Determine a ache level with broad attraction, then construct your course round it. As an illustration, Legendary Marketer has created a course to assist individuals begin a worthwhile on-line enterprise, which is without doubt one of the greatest objectives for its viewers.

• Funnel web site guests towards your course content material utilizing distinguished CTAs. Though Legendary Marketer sells a variety of programs, its homepage CTAs are all about selling the identical course on beginning an internet enterprise:

• Cost a (small) payment to your on-line course. This step is optionally available — but when prospects are ready handy over cash to your content material, that’s a very good signal they belief you. Which, in flip, means they’re extra possible to purchase your advisable merchandise.

3 – Write product evaluations

Product evaluations are one of the vital efficient methods to advertise affiliate hyperlinks.

Why? As a result of writing product evaluations means that you can goal audiences who’re shut to buying. 

Somebody looking out on Google for a time period like “Stanley Cup evaluation” is clearly already enthusiastic about shopping for a Stanley Cup — they’re not studying evaluations for enjoyable. So when you can persuade them {that a} Stanley Cup is price shopping for (or level them towards a less expensive and/or higher various), you’re nicely in your technique to driving affiliate hyperlink clicks and gross sales.

Suggestions for selling affiliate hyperlinks in product evaluations

NBC Information was considered one of numerous publishers to latch onto the Stanley Cup development by writing its personal product evaluation:

Listed below are a number of the methods they use product evaluation content material to share affiliate hyperlinks:

• NBC provides distinguished CTAs to product evaluations, making it simple for readers to click on straight by way of to the retailer of their selection and make a purchase order. After all, every of these CTAs incorporates an affiliate hyperlink: 

• Share private experiences of you truly utilizing the product to show that your evaluation is price listening to. For instance, NBC’s reviewer shares this scintillating anecdote about how she examined Stanley’s declare that it retains drinks chilly for as much as 11 hours:

• In the event you’re recommending a product, be sure to reference particular options and advantages so your phrases are extra significant and persuasive, like NBC did right here by discussing the Stanley Cup’s numerous lid positions:

4 – Evaluate 2+ completely different merchandise

A twist on the basic product evaluation is to create comparability content material that pits two or extra merchandise towards each other. They sometimes goal customers looking for phrases like “{product A} vs {product B}”.

These articles are geared toward individuals a bit larger up the client funnel than a conventional product evaluation, as a result of the client hasn’t but singled out a single product.

However that’s not essentially a foul factor, as a result of comparability articles will let you advocate a number of merchandise on the identical time, doubtlessly serving to you change a broader viewers than with a product evaluation.

Suggestions for selling affiliate hyperlinks as compared articles

Inventory Picture Secrets and techniques publishes a ton of affiliate content material, a lot of which helps individuals select the suitable graphic design instruments for his or her wants. Simply like this comparability piece that pitches Canva towards Figma:

Listed below are a number of the methods they use comparability content material to advertise affiliate hyperlinks:

• Clarify who ought to use every product. This tactic is very efficient when you’re evaluating merchandise with barely completely different worth propositions, options, and audiences.

• Comparability articles aren’t the place for in-depth evaluations of the merchandise you’re analyzing, so you should definitely add hyperlinks to supplementary content material so readers can discover out extra about their most popular choice:

• What if the merchandise you’re evaluating aren’t an amazing match for each potential purchaser? In that case, you should definitely advocate some related various merchandise (and, if attainable, add hyperlinks to your evaluations of these options).

5 – Create shopping for guides

Whereas product evaluations are all about sharing hyperlinks to one particular product and comparability items are inclined to concentrate on 2-3 completely different choices, shopping for guides provide the alternative to hyperlink to a number of merchandise inside a particular class or use case.

Shopping for guides fall into two major classes:

As with every sort of promoting content material, specializing in a extra area of interest target market reduces your site visitors potential. However anybody who does discover your content material is more likely to be extra certified — and, subsequently, extra possible to purchase.

Suggestions for selling affiliate hyperlinks in shopping for guides

PC Gamer frequently writes articles rounding up the perfect gaming peripherals, equipment, {hardware} and software program in particular classes, like this one on the perfect gaming chairs of 2024…

Let’s break down a number of the hyperlink promotion strategies they use inside shopping for guides:

• The extra your content material speaks to particular viewers ache factors, the extra readers will click on your affiliate hyperlinks (and hopefully purchase one thing). So you should definitely clarify who ought to (and shouldn’t) purchase every product, like PC Gamer does right here:

• Give customers an at-a-glance view of your product picks — as a result of not everybody desires to wade by way of hundreds of phrases to achieve a shopping for resolution. PC Gamer does this by including a quick synopsis of every product on the prime of its shopping for guides (plus CTAs to purchase the merchandise on numerous e-commerce websites and marketplaces):

• Let readers know why they need to belief your product suggestions. To do that, it is advisable show your subject-matter experience, like PC Gamer editor Jacob Ridley does right here:

6 – Add affiliate hyperlinks to YouTube captions

All of the strategies we’ve shared to date require you to have some form of central “hub” (AKA an internet site or weblog) to achieve your viewers.

However what if you wish to know the way to promote affiliate hyperlinks and not using a web site?

Of all of the obtainable choices, we reckon your finest guess is to start out a YouTube channel. 

Whereas most individuals consider it as a streaming platform and/or social media website, YouTube can also be the world’s second largest search engine, with 2.5+ billion logged-in customers accessing it each month. In different phrases, YouTube successfully offers you two alternative ways to achieve your viewers:

• By way of algorithmically generated content material suggestions
• By concentrating on the forms of key phrases individuals seek for on YouTube

Suggestions for selling affiliate hyperlinks on YouTube

In terms of leveraging the facility of YouTube for selling affiliate hyperlinks, Storage Health club Opinions is up there with the perfect. It’s constructed a neighborhood of 500,000+ followers on YouTube, and most of its content material incorporates affiliate hyperlinks throughout the video descriptions:

Listed below are a number of the ways they use to advertise affiliate hyperlinks on YouTube:

• Carry out YouTube key phrase analysis to seek out the forms of phrases your viewers are looking for. You are able to do this by getting into a seed key phrase (like “dwelling fitness center”) in a YouTube-specific key phrase device like TubeRanker.

• Showcase merchandise in a approach that resonates together with your target market. As an illustration, Storage Health club Opinions is particularly concentrating on individuals who need to construct or enhance a house fitness center, so it all the time demonstrates merchandise in use in a family setting moderately than an expert fitness center.

• Add CTAs to subscribe to your YouTube channel and observe you on different social platforms on the finish of your movies. The extra usually individuals see your content material, the extra possible they’re to click on your affiliate hyperlinks!

7 – Share affiliate hyperlinks on Pinterest

You could be stunned on the social media platforms we have now (and haven’t) included on this article.

Positive, YouTube’s an enormous deal. However why Pinterest? And why no Instagram or TikTok?

Nicely, firstly, Insta and TikTok didn’t make the grade as a result of they make it too tough to share affiliate hyperlinks, with no hyperlinks allowed in publish descriptions or feedback. 

After which there’s the truth that, whereas Pinterest actually isn’t the greatest social community, it has wonderful natural attain and relatively low competitors in lots of affiliate niches. Not solely that, however virtually half of weekly Pinterest customers have found a brand new model or product on the platform, so it’s additionally a preferred supply of procuring inspiration.

Suggestions for selling affiliate hyperlinks on Pinterest

Lantern Lane Designs generates virtually 5 million month-to-month views on Pinterest. They put all that visibility to good use by linking from their Pinterest posts to affiliate content material on their web site:

Listed below are a number of the affiliate hyperlink promotion ways they use:

• Like YouTube, Pinterest is an element social media website and half search engine, so take the time to hunt down related key phrases utilizing the platform’s autocomplete performance, then add these phrases to your publish titles and descriptions.

• Whereas we usually advocate retaining the trail to conversion as brief and candy as attainable, Lantern Lane Designs provides hyperlinks to weblog posts moderately than linking on to affiliate merchandise. This strategy would possibly result in fewer preliminary conversions, nevertheless it additionally makes it simpler to construct a trusted model — and better belief results in extra gross sales down the road.

• Don’t be afraid to advertise the identical content material greater than as soon as. Positive, you possibly can’t attempt to sport the system by creating numerous Pinterest accounts, however you possibly can completely create a number of pins to steer individuals towards a single weblog publish.

8 – Embrace affiliate hyperlinks in podcast present notes

Podcast listenership has sky-rocketed lately, with 42% of People now listening to at the least one podcast monthly — triple the determine from a decade earlier.

Now, I do know what you’re considering: podcasts are, firstly, an audio medium. Which suggests they’re not the obvious selection for sharing affiliate hyperlinks. Nevertheless, loads of associates are seeing success by including hyperlinks to their podcast present notes. 

Whereas this strategy is unlikely to transform many (or any) individuals who simply occur to stumble throughout your present notes, it’s a extremely efficient technique to drive gross sales from present podcast listeners. And the additional benefit is that these individuals actively select to take heed to your content material, which suggests they’re at the least considerably more likely to respect your product suggestions.

Suggestions for selling affiliate hyperlinks in podcast notes

Sahara Rose, host of the Highest Self Podcast, usually makes use of the present’s notes part to share related affiliate hyperlinks and low cost codes:

Listed below are a number of the promotional methods she makes use of:

• Inform listeners that you just’ll be including product hyperlinks to the present notes so that they know the place to look. You don’t essentially have to elucidate that they’re affiliate hyperlinks throughout the podcast, however it is best to positively disclose it within the present notes.

• Create a “sources” part inside your present notes and use it to steer individuals towards your affiliate hyperlinks (plus some other helpful content material you need to hyperlink to).

• Share your newest episode on social media to get extra ears and eyes in your podcast and present notes. Select probably the most related platform(s) to your viewers — for example, Sahara Rose hyperlinks to her newest podcast episode in her Instagram bio:

Get extra eyes in your affiliate hyperlinks with AWeber

We’ve shared eight completely different methods for selling affiliate hyperlinks on this article.

However in actuality, when you’re going to succeed as an affiliate marketer, you’ll possible have to mix a number of (or even perhaps all) of these methods. Since you don’t need to depend on a single channel to generate all of your site visitors, clicks, and gross sales.

All of which signifies that you’ll positively want an e mail advertising and marketing device in your nook — and AWeber is tough to beat.

With our enormous library of templates, our intuitive drag-and-drop e mail builder, and our AI writing assistant, we make it tremendous easy to craft high-converting newsletters to accommodate your affiliate hyperlinks.

See for your self by signing up to your free AWeber account at this time!

And while you’ve seen how nice we’re, why not receives a commission for recommending us to your viewers by becoming a member of the AWeber associates program?