“Now we save as much as 2 hours and 20 minutes on every electronic mail e-newsletter. And we create at the very least 2 electronic mail campaigns a day. Think about how a lot time per week we save! We now have sufficient time left for deep electronic mail marketing campaign evaluation and constructing a superb buyer retention technique.”
Introduction
Find out how Ukrainian marketplaces Pokupon & SuperDeal minimize the e-mail manufacturing time by as much as 3.7 occasions with Stripo. But, their emails don’t lose in high quality.
About Pokupon & SuperDeal
Area of interest: eCommerce.
Pokupon and SuperDeal are Ukrainian marketplaces that supply services and products from totally different corporations with reductions of as much as 90%. They assist clients get monetary savings and assist companions get extra clients. With the assistance of their web site or official app, clients can discover reductions on the next classes:
- touring and leisure;
- meals;
- magnificence;
- well being and sports activities;
- leisure;
- self-development, and so forth.
As well as, the corporate offers clients with promotional codes for purchases in varied shops. The principle slogan of Pokupon is “If you wish to purchase one thing, examine Pokupon first. Most certainly, there’s already a reduction there.”
(Categorical e-newsletter on tourism from Pokupon)
Downside
Have you ever ever felt that you just spend a complete lot of time creating newsletters? And the extra numerous and quite a few the electronic mail campaigns, the extra important the time prices. Additionally, you want your emails to be brand- and design-consistent to render effectively throughout a number of electronic mail purchasers, which makes this complete course of much more time-consuming.
Pokupon creates emails twice a day and divides them into morning and categorical emails. Categorical emails are newsletters in areas similar to tourism, magnificence, well being, or different classes of the web site. Furthermore, every electronic mail differs by providing varied promos, reductions, and extra. Creating all these newsletters day by day takes an enormous chunk of the workday that might in any other case be spent on different vital email-marketing duties.
Answer
The Stripo API—SRT Transformer, in our case—automates electronic mail manufacturing.
How precisely does it work?
If you’re acquainted with the Stripo editor, you most likely have heard about its good parts.
The circulation is as follows: you paste a hyperlink to your product web page into the product card in your electronic mail, and Stripo robotically pulls all the mandatory data—product snippet, value, description, hyperlink, and the “Purchase” button—into this card.
SRT Transformer permits you to create the complete electronic mail utilizing the identical circulation as for product playing cards. On this method, this API helps to considerably minimize the time on electronic mail creation.
There are 4 steps to start out utilizing SRT in your future newsletters:
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You design the e-mail the way in which you want.
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It can save you modules of this electronic mail to your private Module storage.
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Right here, you will want a developer’s assist. Configuring SRT in your newsletters will take a talented programmer a day or two.
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Get pleasure from!
Discover extra data on our Assist Heart.
Outcomes
“Earlier than SRT Transformer, it could take us 2–3 hours to construct an electronic mail marketing campaign. Now, it takes us below 40 minutes. We save as much as 2 hours and 20 minutes on each marketing campaign. As I’ve already talked about, we construct 2 electronic mail campaigns every day. So, we save as much as 4 hours and 40 minutes a day, which is like 55% of a working day. This provides us a lot of time to consider new electronic mail advertising methods and deep evaluation.”
Valeria Kalashnikova,
Retention Supervisor at Pokupon & Superdeal.
The corporate has transferred the complete course of of making its e-newsletter to the SRT rails. All kinds of emails, from every day ones to particular class emails and emails with promotional codes are actually created effectively with the Stripo SRT API.
(E-newsletter with promo codes from Pokupon created utilizing SRT)
Who can profit from SRT
“E-mail entrepreneurs who need to do away with the routine, who need to optimize processes for the shopper, and full-time electronic mail entrepreneurs with so many duties and so little time. SRT tremendously optimizes and automates e-newsletter manufacturing.
Freelancers can even profit from SRT if the shopper wants to make use of end-to-end strategies, and it’s essential for them to hurry up electronic mail manufacturing.”
Wrapping up
As you possibly can see, SRT is a good way to multiply the routine of making electronic mail newsletters by zero. You save time and might create and ship tons of emails to your clients and delight them with best-in-class emails with little to no effort.
Time is probably the most helpful useful resource, so let’s not waste it.
Minimize electronic mail manufacturing time with Stripo
