The best way to Create an E-book From Begin to End [Free Ebook Templates]

Studying find out how to create an book will be overwhelming. Not solely do it’s a must to write the content material, however you additionally have to design and format it right into a professional-looking doc that individuals will wish to obtain and skim.

You would possibly already be aware of fiction or nonfiction ebooks, however what precisely is an book within the advertising trade, and why do they ship such nice outcomes for entrepreneurs?

On this submit, you may study:

Let’s get began.

36 Free E-book Templates – Obtain Now

Obtain HubSpot’s 36 free book templates to create an book on PowerPoint, Google Slides, or Adobe InDesign.

In 2021, book gross sales elevated 38% for writer HarperCollins, following a pattern of elevated income earnings for the corporate. Though this can be a snapshot of 1 writer’s success, it speaks to a extra important motion towards digital content material consumption amongst entrepreneurs.

Lead magnets are available many varieties, however the book nonetheless reigns supreme. They provide the reader:

• In-depth digital content material in an atmosphere largely overrun with fast headlines and soundbites
• Visible knowledge that compliments the editorial content material
• On-demand entry to the book content material

Writing ebooks advantages your enterprise, too. Turning a revenue, buying new prospects, producing buzz, and turning into an trade thought chief are just some benefits of this kind of content material.

To illustrate, nevertheless, that you’ve a implausible weblog stuffed with long-form content material. Why on the planet would you wish to supply your readers an book? Is it even value your time?

Listed here are some benefits ebooks supply content material creators:

• Not like long-form printed publications bought in-store or shipped, an book is instantly accessible everytime you’re able to learn.
• You possibly can put it behind an opt-in or “gate,” incentivizing your web site customer to turn into a lead if they need the knowledge.
• In some methods, ebooks have design capabilities like in-depth charts, graphs, and full-page pictures, which you’ll not be capable to obtain in your weblog.
• After the preliminary creation of the book, you’ll be able to distribute the file a mess of instances with no extra manufacturing price. Additionally they haven’t any related delivery charges.
• You possibly can embed hyperlinks to different media within the book file, encouraging the reader to interact along with your content material additional.

Maybe extra importantly, ebooks supply a number of benefits on your viewers:

• Ebooks are extremely transportable and will be saved on many units with none related bodily space for storing.
• The reader will get the selection to print the book out in the event that they wish to devour the knowledge in a standard bodily format. In any other case, the digital format is environmentally pleasant.
• Ebooks are extra accessible, giving readers the power to extend font sizes and/or learn aloud with text-to-speech.
• They’re additionally simply searchable if the reader is on the lookout for one thing particular.

Furthermore, with lead era being the highest aim for content material advertising, ebooks are a vital a part of a profitable inbound advertising program.

On this submit, we‘ll stroll you thru the ins and outs of making an book by, nicely, creating an book. And if you happen to’re anxious about your missing design expertise, we’ve obtained you coated.

Bear in mind: The aim of your book is to generate leads on your gross sales staff, so choose a subject that may make it straightforward for a prospect to go from downloading your book to having a dialog along with your gross sales staff.

This implies your book should not deviate a lot from the subjects you cowl in your different content material distribution channels.

Quite, it‘s your alternative to do a deep dive right into a topic you’ve solely flippantly coated till now, however one thing your viewers desires to study extra about.

For instance, in listening to gross sales and buyer calls right here at HubSpot, I‘ve discovered that creating ebooks is an enormous impediment for our viewers, who’re entrepreneurs themselves. So if I can present not solely this weblog submit however assets to make book creation simpler, I’m specializing in the fitting matter that may naturally result in a gross sales dialog.

Listed here are some pattern book titles to think about to get your inventive juices flowing.

• X Greatest Practices for [Insert Industry/Topic]
• An Introduction to [Insert Industry/Topic]
• X Frequent Questions About [Insert Industry/Topic] Answered
• X [Insert Industry/Topic] Statistics For Higher Choice-Making
• Be taught From The Greatest: X [Insert Industry/Topic] Consultants Share Insights

(Notice: Exchange “x” with an acceptable quantity.) You can too use our free Weblog Matter Generator device to develop extra concepts. Most weblog subjects will be complete sufficient to function longer-form book subjects.

For this weblog submit, I’ll use the PowerPoint model of template two from our assortment of 5 free book templates. By every part of this submit, I will present a side-by-side of the template slide and the way I personalized it.

Under, you may see my personalized cowl with my sales-relevant book matter. For assist with writing compelling titles on your ebooks, try the guidelines on this weblog submit.

2. Conduct analysis.

Though you in all probability have fairly a bit of information about your matter already, you continue to want to determine what precisely your viewers desires to learn about and how one can make your book stand out from others available in the market.

When doing analysis on your book, contemplate the next:

• Learn by way of current publications about your matter and determine data gaps and areas that require additional exploration. Throughout your analysis, take the time to handle these unanswered inquiries to make your book extra complete and worthwhile.
• Conduct key phrase analysis to seek out key phrases and phrases which can be associated to the subject you might be writing about. By doing this, you’ll be able to uncover tendencies about your topic and higher attain customers who wish to study extra concerning the matter.
• Collect unique knowledge and insights to distinguish your book from different sources and place your self as an authority in your matter. Should you’re in a position, attain out to trade specialists and conduct interviews to gather distinctive info. You can too ship out surveys to your viewers to get statistics to assist your content material.

When you’ve gathered all of your info, ensure you confirm that it’s all correct and up-to-date. Additionally, you should definitely maintain your findings organized, so you’ll be able to simply return and reference them as you’re writing your book.

3. Define every chapter of your book.

The introduction to your book ought to set the stage for the e-book’s content material and draw the reader in.

What is going to you cowl in your book? How will the reader profit from studying it? For tips about find out how to write an efficient introduction, try this submit.

Some book creators say that an book is solely a collection of weblog posts stitched collectively. Whereas I agree it is best to deal with every chapter as a person weblog submit, the chapters of your book must also movement fluidly from one to the opposite.

The easiest way to stipulate your book is by considering of it as a crash course on the sales-relevant matter you chose. In my instance of making an book, I do know I have to cowl find out how to:

• Write efficient copy
• Design an book
• Optimize ebooks for lead era and promotion

Whereas my instance has just a few chapters, understand that your book doesn’t must be prolonged.

Right here’s a golden rule to comply with relating to book size: Write what is required to coach your viewers about your chosen matter successfully.

In case your book requires 5 pages, nice! If it requires 30 pages, so be it. Simply do not waste phrases considering you’ll want to write a prolonged book.

Let‘s now transfer on to the precise copy you’re writing.

4. Break down every chapter as you write.

Get writing! Right here, you’ll be able to strategy every chapter the way in which you would possibly write a protracted weblog submit — by compartmentalizing every chapter into smaller sections or bullet factors, as proven within the image beneath.

This helps you write merely and clearly, relatively than utilizing subtle language to convey every level. It is the simplest option to educate readers and assist them perceive the brand new materials you’re offering.

Remember to keep a constant construction throughout every chapter, as nicely. This helps you determine pure transitions between every chapter so there is a clear development from one chapter to the following (merely stitching weblog posts collectively can rob you of this high quality).

These practices ought to maintain true for all of your different advertising efforts, comparable to e-mail advertising, call-to-action creation, and touchdown web page improvement. “Readability trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS typically says.

Need to ensure you’re holding your book thrilling for readers? Listed here are some key suggestions to bear in mind:

• Use key phrases within the title that emphasize the worth of your supply. Examples embody adjectives like “superb,” “superior,” or “final.”
• Hold your format constant, so that you create a psychological mannequin for readers and improve their understanding of the fabric.
• When acceptable, use formatting — like bulleted lists, daring textual content, italics, and font dimension adjustments — to attract folks’s eyes to your most essential content material or emphasize particular factors you need readers to recollect.

5. Design your book.

Our downloadable book templates are supplied in each PowerPoint and InDesign. For this instance, we’ll present you find out how to do it in PowerPoint, since extra folks have entry to that software program. (Should you want a refresher, right here’s a beginner-friendly information on find out how to use PowerPoint.)

We solely have one “chapter web page” within the template (slide three). To create extra chapter pages, or any pages actually, merely right-click the slide and select Duplicate Slide. This may make a replica of your slide and mean you can drag it to its correct place in your book through the sidebar or Slide Sorter part of PowerPoint. You possibly can then customise it for any subsequent chapters.

6. Use the fitting colours.

Ideally, our free book templates would magically match your model colours. However they in all probability don‘t; that is the place you get to actually personalize your work. Nonetheless, as a result of ebooks supply extra actual property for shade than your emblem or web site, it’s good to think about secondary colours inside your model’s shade palette. Ebooks are the place this shade scheme can actually shine.

To discover ways to add your model’s colours to PowerPoint, try this weblog submit. That manner, you’ll be able to customise the colour scheme in our book templates to match your model!

7. Incorporate visuals.

Pictures and graphics in ebooks are onerous to get proper. The important thing to creating them match nicely is to think about them as complementary to your writing. Whether or not you add them throughout or after you’ve completed writing your book’s copy, your visuals ought to serve to focus on an essential level you’re making or deconstruct the that means of an idea in an easy-to-understand, visible manner.

Pictures shouldn’t simply be there to make the book straightforward on the eyes. Quite, they need to be used to boost the reader’s understanding of the fabric you’re masking. Should you need assistance gathering visuals, we have now three units of free inventory photographs that may assist you alongside the way in which:

And if you happen to’re compiling a data-heavy book, you would possibly wish to obtain our free knowledge visualization book for recommendations on designing compelling charts and graphs on your content material.

8. Spotlight quotes or stats.

One other option to improve your book is by highlighting quotes or stats inside your design. Simply make certain the quote or stat you are utilizing genuinely provides worth to the content material.

Whether or not you are emphasizing a quote or including a visible, maintain all of your content material throughout the identical margins. In case your copy is constantly one-inch indented in your web page from each the left and proper sides, maintain your designed parts aligned utilizing that very same spacing.

9. Place acceptable calls to motion inside your book.

Now that your content material is written and designed, it is time to optimize it for lead era, reconversion, and promotion.

Take into consideration how you bought right here — you clicked on a call-to-action (CTA) in an e-mail, on a social media submit, or someplace else. A CTA is a hyperlink or visible object that entices the customer to click on and arrive at a touchdown web page that may get them additional engaged along with your firm.

Since your book readers have in all probability transformed into results in get their arms in your book, use the CTAs inside your book to reconvert your readers and propel them additional down your advertising funnel.

For example, a CTA can result in one other supply, your annual convention’s registration web page, or perhaps a product web page. Relying on what this subsequent motion is, CTAs will be an in-line rectangle or a full-page teasing the following supply (see each pictures beneath).

To hyperlink the CTA in your book (or any picture or textual content in your book) to your vacation spot URL, merely go to Insert >> Hyperlink in PowerPoint.

We have even designed 50 customizable calls-to-action in PowerPoint you’ll be able to obtain and use in your ebooks. You possibly can seize them right here.

Now, we don‘t have a devoted CTA template slide within the PowerPoint book templates … but it surely’s nonetheless easy! You simply must duplicate the Header/Subheader slide and customise the copy or add pictures as wanted. You can too go to Insert >> New Slide and work from there.

10. Convert it right into a PDF.

When you‘ve completed writing your book — CTAs and all — it’s time to transform it to the fitting file kind, so it is transferable from you to your recipient.

To transform your book to a PDF, click on File >> Save As within the book template you’ve gotten open. Then, underneath File Format, choose PDF and choose a vacation spot in your laptop for this new file.

Why can‘t you simply connect what it’s a must to a touchdown web page and be achieved with it? Phrase paperwork, PowerPoints, and comparable templates are excellent for creating your book however not for delivering it. As a result of these templates are editable, the contents of your book are too simply corrupted, distorted, and even misplaced when shifting out of your laptop to the arms of your future leads. That’s the place PDFs are available.

You have seen these letters on the finish of recordsdata earlier than. Brief for Transportable Doc Format, the .PDF file kind basically freezes your book so it may be displayed clearly on any gadget. A preferred various to PDFs is the .EPUB file kind. See a comparability of EPUB to PDF right here.

11. Create a devoted touchdown web page on your book.

Your book ought to be accessible for obtain by way of a touchdown web page in your website. A touchdown web page is an internet web page that promotes/describes your supply and supplies a kind that guests have to fill out with their contact info to entry your book. That is how one can convert your guests into enterprise leads that your gross sales staff can finally comply with up with.

For example, you went by way of this touchdown web page to entry this book template.

Should you’re nonetheless undecided find out how to get began, obtain this free book to study extra about optimizing your touchdown pages for conversion.

12. Promote your book and monitor its success.

As soon as your touchdown web page is all set, you should use that vacation spot URL to advertise your book throughout your advertising channels. Listed here are 5 methods you are able to do this:

• Promote your new book in your web site. For instance, function a CTA or hyperlink to your supply’s touchdown web page in your assets web page and even your homepage.
• Promote your book by way of your weblog. For example, contemplate publishing an excerpt of your book as a weblog submit. Or write a separate weblog article on the identical matter as your book, and hyperlink to it on the finish of your submit utilizing a call-to-action to encourage readers to continue learning. (Notice: This very weblog submit is the proper instance of find out how to promote an give you created with a weblog submit.)
• Ship a segmented e-mail to contacts who’ve indicated an curiosity in receiving presents out of your firm.
• Leverage paid promoting and co-marketing partnerships that may assist you promote your book to a brand new viewers.
• Publish posts to social media with a hyperlink to your book. You can too enhance social shares by creating social media share buttons inside your book, comparable to those on the backside proper of this book.

After your content material is launched and promoted throughout your advertising channels, you’ll additionally need advertising analytics to measure your dwell product’s success.

For example, it is best to have touchdown web page analytics that provide you with perception into how many individuals downloaded your book and transformed into leads and closed-loop analytics that present what number of of these folks finally transformed into alternatives and prospects for your enterprise.

And with that, we have constructed an book, people! You possibly can try the packaged model of the instance I constructed right here:

After your content material is launched and promoted throughout your advertising channels, you’ll have to have advertising analytics to measure your ebooks’ success. For example, have touchdown web page analytics that provide you with perception into how many individuals downloaded your book or present what number of of these downloaders transformed into alternatives and prospects for your enterprise.

Knowledge Visualization 101: The best way to Design Charts and Graphs [Free Download]

Ebooks will be saved in one in all a number of codecs. Relying in your end-user, although, you would possibly discover a use for any of the next file varieties:

PDF

PDFs are seemingly probably the most well-known file kind. The “PDF” extension stands for “Transportable Doc Format,” and is finest for ebooks that are supposed to be learn on a pc (digital entrepreneurs, you‘ll wish to bear in mind this one). 

EPUB

This file kind stands for “Digital Publication,” and is a extra versatile book format. By that, I imply EPUB ebooks can “reflow” their textual content to adapt to varied cell units and tablets, permitting the book‘s textual content to maneuver on and off totally different pages primarily based on the gadget’s dimension on which a consumer is studying the book. They’re significantly useful for viewing on smaller screens, comparable to smartphones and the Nook from Barnes and Noble.

MOBI

The MOBI format originated from the Mobipocket Reader software program, which was bought by Amazon in 2005 however was later shut down in 2016. Nonetheless, the MOBI file extension stays a preferred book format suitable throughout the main e-readers (besides the Nook).

Whereas the format has some limitations, comparable to not supporting audio or video, it helps DRM, which protects copyrighted materials from being copied for distribution or seen illegally.

Newer Kindle codecs are primarily based on the unique MOBI file varieties.

AZW

That is an book file kind designed for the Kindle, an e-reader gadget by Amazon. Nonetheless, customers may also open this file format on smartphones, tablets, and computer systems by way of the Kindle app.

ODF

ODF stands for OpenDocument Format, a file kind meant primarily for OpenOffice, a collection of open-source content material creation applications much like Microsoft Workplace.

IBA

IBA is the proprietary book format for the Apple iBooks Creator app. This format does assist video, sound, pictures, and interactive parts, however it is just used for books written in iBooks. It’s not suitable with different e-readers.

2. Select a Publishing Platform

When selecting a platform, contemplate elements like attain, royalty charges, distribution channels, ease of use, and the preferences of your audience. It might even be value exploring regional or specialised platforms relying in your book’s area of interest or goal market.

Listed here are some common choices:

Amazon Kindle Direct Publishing (KDP)

KDP is likely one of the hottest self-publishing platforms. It means that you can publish and promote your book on the Kindle Retailer, accessible by tens of millions of Kindle e-readers and Kindle apps. KDP presents varied promotional instruments and supplies international distribution choices.

Apple Books

Apple Books (previously iBooks) is the book platform for Apple units, together with iPhones, iPads, and macOS units. It supplies a seamless studying expertise and means that you can publish and promote your book on the Apple Books retailer.

Barnes & Noble Press

Barnes & Noble Press (previously Nook Press) is the self-publishing platform for Barnes & Noble, one of many largest booksellers in the USA. It means that you can publish and promote your book on the Barnes & Noble web site and Nook units.

Kobo Writing Life

Kobo Writing Life is an book self-publishing platform related to Kobo e-readers and apps. It presents international distribution and the power to set pricing, promotions, and earn royalties from gross sales.

Draft2Digital

Draft2Digital is a user-friendly book distribution platform that helps you publish and distribute your book to a number of retailers, comparable to Amazon, Apple Books, Kobo, Barnes & Noble, and extra. It simplifies the method by dealing with the conversion, distribution, and fee elements for you.

3. Create an Account and Add Your E-book

Join an account in your chosen platform. Present the mandatory info, comparable to your identify, handle, and fee particulars if required.

As soon as your account is created, comply with the platform‘s directions to add your book file and canopy design. Be certain that the recordsdata meet the platform’s formatting and dimension necessities.

You’ll additionally have to fill out the e-book particulars, together with title, writer identify, description, and classes or genres. These particulars assist readers uncover and perceive your book.

4. Set Pricing and Royalties

Decide the pricing on your book. This determines how a lot income you’ll be able to generate from every sale. By setting the fitting worth, you’ll be able to guarantee your book is aggressive available in the market whereas maximizing your earnings.

After getting your worth set, you’ll wish to decide your royalty charges, which is the proportion of the book’s worth that you simply earn because the writer or writer for every sale.

Totally different book publishing platforms supply varied royalty buildings, and it is essential to grasp the charges and phrases they supply. By setting royalties, you’ll be able to calculate and predict your earnings from every sale.

You might also wish to contemplate providing your book at no cost.

Though it wouldn’t assist generate direct income on your firm, it might probably nonetheless improve publicity and entice a bigger readership, resulting in word-of-mouth promotion and doubtlessly rising future gross sales. Plus, it supplies a chance to generate leads and construct an e-mail checklist for future engagement.

5. Preview and Publish

Earlier than publishing, preview your book to make sure it seems to be as supposed and guarantee there aren’t any errors or formatting points. When you’re happy, click on the publish button to make your book accessible for buy.

Take into account that the steps talked about above are basic tips, and the particular importing course of could range primarily based on the platform you select to publish your book with.

Generally, the most effective book for your enterprise is already strewn throughout a collection of weblog posts. Should you’ve spent the final month writing articles all on the identical topic for your enterprise, think about how these posts would look stitched collectively?

Every article can start a brand new chapter. Then, as soon as this book is created, you’ll be able to advertise on a touchdown web page, hyperlink to this touchdown web page from every weblog submit, and generate leads from readers who wish to obtain all the weblog collection in a single handy book.

Earlier than setting a worth on your book, do a little analysis. Decide who your viewers is, what they’re keen to pay, and the way many individuals inside your goal market is perhaps prepared to purchase it. Then, decide the platforms you’ll promote your book by way of. Amazon? Apple Books? Your web site? You possibly can analysis how a lot ebooks normally go for on these websites and incorporate this perception into your pricing technique.

How is an book structured?

There‘s no set rule for organizing your content material into an book. It usually mimics the construction of a novel or textbook (relying on what it’s you’re writing about). However, it is best to you should definitely adhere to some elements of an book.

Ebooks usually have a system of chapters and supporting pictures. Like a weblog submit, additionally they do nicely when additional segmenting their textual content with subheaders that break down the dialogue into particular sections. Should you’re writing about skilled sports activities, for instance, and one in all your chapters is about Main League Baseball (MLB) within the U.S., you would possibly wish to set up subchapters concerning the varied groups belonging to the MLB.

What can an book be about?

Something. Properly, inside purpose.

Ebooks are merely a marketer’s manner of delivering plenty of important info in a kind their potential prospects are most keen to learn.

For instance, an environmental firm would possibly write an book about water conservation. They could additionally focus an book completely on utilizing their water-saving product or the way it helped a buyer remedy an issue.

Analysis is a big a part of book creation, regardless of your book’s matter. Opposite to short-form content material like articles and movies, the content material of an book relies on belief and proof. A consumer who obtains (or requests entry to) your book desires the total story, not simply the bullet factors. That features all of the content material and testing you went by way of to supply the book.

Are you able to edit an book?

Nope.

An book can‘t be edited as soon as it’s been saved in one of many main file codecs, so it is best to make sure you have an editable model saved in a program like Microsoft Phrase.

However why would you need your book to be uneditable? Making ebooks uneditable ensures the content material stays unchanged — each the format and the knowledge — because it’s shared between a number of customers.

You possibly can edit ebooks in the event that they’re saved utilizing an editable PDF, a function that’s particular to Adobe Acrobat. When you’ve got the software program, studying find out how to edit PDFs is easy with Acrobat’s user-friendly interface.

How do you learn an book?

You possibly can learn an book on many alternative units: iPhone, Android smartphones, a Macbook, PC, and e-readers such because the Nook and Kindle. The latter two units are usually used to learn novels in digital kind. Nook and Kindle homeowners can retailer 1000’s of books (actually) on a single Nook or Kindle.

Share Your Experience in an E-book

Ebooks are one of many high changing lead magnets a enterprise can supply to its viewers. Creating an book is all about delivering excessive worth at a low worth level to generate a excessive gross sales quantity.

Ebooks work nicely for brand new companies on the lookout for model consciousness and established corporations securing a spot as an trade thought chief.

As long as you and your staff have outlined what success seems to be like on your book launch, you’ll reap the rewards of this stand-alone asset for months — and even years — to return. So get began in your book utilizing the free template accessible within the supply beneath.

Editor’s notice: This submit was initially revealed in November 2018 and has been up to date for comprehensiveness.