Content material repurposing is usually a game-changer on your content material program. I’m speaking about extra content material, extra site visitors, extra conversions, and fewer time. Sounds good, proper?
What if I instructed you that you might create 2x the high-quality content material in 1/2 the time? Extra content material, saved time, and elevated site visitors? I’m already beginning to sound like a late-night infomercial. Gross.
However critically, this isn’t a fantasy. With content material repurposing, extra site visitors with much less effort is a dream you can also make come true.
Take into consideration the final piece of content material you created: weblog submit, information, webinar, infographic, video, case research, or no matter it was. How lengthy did it take you to create? Probably a minimal of two hours, proper? Maybe nearer to 10 to twenty hours for the bigger items? Possibly much more.
And what occurred whenever you completed? You revealed it, made plans to put it on the market, after which started working on the following piece of content material. Sound acquainted?
That content material advertising technique appears rather a lot like work more durable, not smarter. And it’ll ultimately result in development plateaus and content material burnout. Not good.
Check out your content material library. You seemingly have so a lot nice content material already. What are you doing with it now?
That library is a goldmine of content material. You simply must study to reap it.
It’s time you bought on board with the previous, not-so-secret content material advertising adage: wceremony much less, promote extra.
And there’s no higher solution to leap on the bandwagon than by repurposing your already present content material.
On this submit, I’m going to indicate you a complete new magical world of content material repurposing. Belief me, by the tip of this text, you’ll be speeding to start out doubling, tripling, and quadrupling your content material output with repurposing. Let the content material floodgates open!
Sounds gimmicky, huh? I agree, however I promise this isn’t the next-generation weight reduction tablet that can exotically soften fats out of your physique in a single day—that is legit.
Define:
Let’s begin with the fundamentals after which work our method by way of all of the great methods you’ll be able to start repurposing your content material:
- What’s repurposing content material?
- Why must you repurpose content material?
- The best way to repurpose content material (what you got here for!)
- Ideas and tips to repurpose content material to perfection
- Comply with the 80/20 content material advertising rule
- Go forth and repurpose
What’s repurposing content material?
You understand how individuals remodel ineffective junk into a good looking piece of furnishings or how they flip an previous tire into a ship fender? That’s repurposing.
Repurposing content material is taking your superior present content material and “reusing” it otherwise with a brand new audience on one other platform.
One instance of repurposing content material could be to transcribe certainly one of your podcast episodes, add a little bit of commentary to it, and publish it as a weblog submit. You may additionally take the audio from the podcast, add a background picture to it, and publish the piece as a video on YouTube and Vimeo.
And voila—you’ve simply produced two extra items in seemingly 1/tenth the time it took you to create the unique content material. Plus, you’ve additionally reached new audiences on completely different platforms.
Did a metaphoric lightbulb simply flick on above your head?
Think about on a regular basis it can save you and the brand new audiences you’ll be able to attain by repurposing your nice evergreen content material!
Beneath, we’ve compiled an inventory of the 20 greatest methods you can begin repurposing content material. Skip on down the web page when you’re getting too anxious—or keep on with me when you’d prefer to fulfill your curiosity with some spectacular advantages.
Why must you repurpose content material?
Creating unbelievable content material day after day isn’t simple. It takes time, cash, and vitality.
Repurposing content material takes the draining creativity out of the manufacturing cycle—you’ve performed the exhausting work already with the unique piece of content material.
Listed below are just a few causes you need to begin repurposing:
Piggyback in your success
If a weblog submit carried out properly, there’s probability the identical materials could be properly acquired on different channels, too. Check out your best-performing items of content material and decide how one can reuse it on completely different platforms.
Revive your failures
Have you ever ever spent a ton of time producing content material that hardly left a ripple within the sea of your advertising efforts? Don’t beat your self up—you’ve constructed the muse, now you simply want to shine it up a bit. Amp up, spin in a brand new path, or mix your not-so-successful items to create model new content material creations.
Attain new audiences
You’ve performed the exhausting work creating the content material—now you simply must share it the place new audiences will see it. Your thriving YouTube sequence would possibly carry out properly as a podcast, too. Or maybe your good e-book would make a fair higher audiobook. Speaking your identical content material by way of completely different mediums lets you have interaction distinctive audiences on their favourite platforms.
Save money and time
Whereas most content material doesn’t have any tangible worth, it takes time, effort, blood, sweat, and generally tears to create. By repurposing, you’ll be capable of produce extra high-quality content material in a shorter time—which suggests much less stress, fewer tears, and a happier content material workforce.
The best way to repurpose content material (20+ methods)
Repurposing content material works any which method. You’ll be able to flip a bunch of weblog posts right into a information or a information right into a bunch of weblog posts. You’ll be able to convert your Vimeo tutorials right into a webcast and switch your webcast into an e-mail sequence or e-mail publication.
The one restrict to repurposing is your creativeness.
With out additional ado, let’s check out 20 superior methods you’ll be able to repurpose your content material.
1. Convert right into a weblog submit
Just about any piece of content material will work appropriately as a weblog submit. Did your CEO ship an inspirational e-mail to your workers? Have you ever invested weeks, months, or years publishing an e-book? Is your podcast sequence getting tons of site visitors? Convert any piece of content material right into a weblog submit (or a number of weblog posts) to get additional mileage out of it and to drive site visitors again to the supply.
2. Construct a brand new information
For those who’ve revealed a number of items of content material on a selected topic, mix all of your materials right into a long-form information. You don’t must recreate the wheel. You’ll be able to even take various kinds of content material (movies, textual content, audio, infographics, case research, and many others.) and blend them to create a extra complete useful resource.
3. Create a useful resource checklist or roundup submit
A useful resource checklist is usually a highly effective means to attach your viewers to related items of content material. For instance, have a look at our Vacation Sending Packing Listing—it merely tells a brief narrative by linking out to wonderful content material we already created months and years in the past. Or have a look at Copyblogger’s finish of week recaps—they summarize every of the latest weblog posts and tie all of them along with a compelling ribbon.
4. Compile an e-book
For those who’ve maintained a weblog for a minimum of a yr or two, you seemingly have a whole lot of previous weblog posts overlaying a spread of matters in your trade. Manage all of that previous content material neatly right into a downloadable e-book. You may use the e-book as a lead magnet and even promote it.
5. Print bodily guide copies
Take your e-book to the following degree with a bodily print model—a tangible, real-life guide (sure, they nonetheless exist). A printed guide would require cash for printing prices, nevertheless it’ll demand little additional work. You’ll be able to then ship copies to your most precious prospects or hand them out to friends at your subsequent convention.
6. Make an e-mail sequence
“Relating to repurposing content material, e-mail sequence are an ideal channel. You’ll be able to take an e-book or perhaps a lengthy weblog submit and cut up it into a number of elements, which you ship out to your e-mail checklist over just a few days or perhaps weeks,” stated Hootsuite’s Invoice Widmer.
7. Rework right into a SlideShare or slide deck
Presenting at a convention? As a substitute of making your slideshow from scratch, supply the knowledge from all of your nice present content material.
Upon getting your slide deck presentation, add it to websites like SlideShare to get much more eyeballs on it.
8. Turns slide decks into webinars
For those who took quite a lot of time to create a novel, kick-butt presentation, repurpose the slides right into a webinar. Now you’ll simply be doing a digital supply as an alternative of an in-person presentation.
9. Repurpose content material into movies
The time spent watching video content material on-line continues to develop yr over yr. To capitalize on the pattern, have a look at methods to transform your present content material into movies. For instance, report your webinars, and as soon as they’re over, submit the recordings on YouTube and Vimeo to realize additional traction. Convert your weblog posts into movies with little-to-no effort with video creation software program like Lumen5 and Content material Samurai. Seize the audio out of your podcasts, throw a background picture on it, and presto—you now have a YouTube video.
10. Produce podcast episodes
Carry out the inverse of the final tactic. Strip the audio out of your movies, add a bit of intro, and switch them into podcast episodes to publish on Spotify, iTunes, SoundCloud, and extra.
You’ll be able to report a podcast with certainly one of your content material creators the place they speak by way of a subject they’ve already written about. For instance, if a member of your workforce wrote “10 search engine marketing Ways to Maintain in Thoughts in 2020,” you might do a Q&A with the creator on the subject for a podcast episode.
11. Flip information into an infographic
Everybody loves photos—that’s why 32% of entrepreneurs say pictures are essentially the most very important type of content material for his or her enterprise.
For those who collect information from a survey or benchmark report, repurpose the content material into an infographic. You’ll be able to embed your infographics in a weblog or submit them as stand-alone pictures in your Pinterest account.
If design isn’t your factor, strive utilizing companies like Canva, Piktochart, or Visme—they supply loads of templates for these with less-than-sophisticated inventive expertise.
12. Compile your visitor posts right into a visitor guide
Often, whenever you visitor submit on one other website, you agree to not republish the identical content material in your weblog to keep away from getting penalized by Google for duplicate content material. However when you compile your visitor posts right into a non-searchable downloadable PDF—downside solved! Now you’ll be able to reuse all that nice content material with out fearing the wrath of Google.
13. Repost on LinkedIn articles, Fb Immediate Articles, and Medium
LinkedIn articles and Medium are nice locations to syndicate your weblog content material. Sure, there’s a threat of getting penalized for duplicate content material or that Google will rank the LinkedIn or Medium model of your content material larger within the search outcomes. Nevertheless, when you comply with Google’s really useful greatest practices, you have to be simply positive reposting.
Listed below are just a few suggestions from IMPACT for reposting on LinkedIn and Medium:
- Don’t publish your complete article. Make the piece extra of a teaser. Supply some nice content material, after which encourage readers to see the entire piece in your weblog.
- Don’t repost each article. Focus in your greatest, evergreen items of content material. Social platforms reward high quality over amount.
- Optimize for the platform. Your LinkedIn and Medium audiences are completely different than your weblog’s viewers. Ensure to regulate the titles and CTAs to enchantment to the viewers on every distinctive platform.
14. Flip your posts into tales
Virtually all of the social media giants (Fb, Instagram, YouTube, Snapchat) allow customers to submit tales (bite-sized items of content material). For those who simply revealed an article, repurpose it in a sequence of tales. For instance, when you simply posted “6 Tricks to Streamline Your Small Enterprise’s Electronic mail Advertising,” you might create tales to introduce the article, share 2-3 suggestions, and encourage your followers to learn the entire piece.
15. Recap your social media conversations
Did you promote a hashtag at a convention? Or have you ever hosted or participated in Twitter chats? If that’s the case, recap these social media posts in a weblog article. For instance, have a look at our #SIGNALConf Day 1 Recap or our 2018 Collision Convention Recap. We did the exhausting work already by developing with distinctive Tweets and fascinating with the group—then we merely compiled all of it collectively into brief, enjoyable articles.
16. Develop a web based course
You probably have content material galore on a selected topic, contemplate compiling it neatly into a web based course. A web based course is mainly a extra educational model of an e-book. As a substitute of simply having content material for guests to learn, you embrace sources, quizzes, check-ins, and supply a method for shoppers to ask questions (e-mail, discussion board, Q&A, and many others.).
17. Reply questions on Quora
Chances are you’ll be getting some attention-grabbing questions on Quora concerning your model, product, or trade. Repurpose your present content material to present lengthy, in-depth solutions to the Quora group’s considerations. And when you come throughout a query you don’t have content material to assist, take the time to craft a considerate, well-researched response. You’ll be able to then repurpose that response in your weblog or in your documentation.
18. Compile an specialists roundup
For those who’ve taken the time to interview professionals (each inside or exterior to your organization) for particular items, repurpose the highlights from these conversations in an specialists roundup. In the long run, you might need an superior article like 250ok’s Electronic mail Service Supplier (ESP) Purchaser’s Journey.
19. Share your secrets and techniques
Have you ever created shortcuts to writing e-mail topic strains, crafting high-converting touchdown pages, or managing your busy schedule? Repurpose your individual processes into worthwhile items of content material. You’ve already spent hours refining your strategies—now simply share your secrets and techniques with the lots.
20. Gather questions for an FAQ
Your assist squad, social media supervisor, and buyer success workforce get a whole lot of questions yearly. Speak to them, compile the questions, good the solutions, and submit the tip outcome as an ongoing FAQ. Now your workforce can direct prospects or guests to the FAQ for a whole response to their questions with out doing the work yet again (plus, they’ll doubtlessly discover solutions to questions they haven’t even requested but).
And there you will have it—20 easy methods to repurpose your superior content material.
Get out your stopwatch and see how a lot time you save cranking out the following batch of labor. Plan an additional half-hour for lunch tomorrow since you’re going to be method forward of schedule!
Ideas and tips to repurpose content material to perfection
The digital world has sufficient meh items of content material. Repurposing content material isn’t an excuse to get lazy and duplicate/paste your work all over the place—it’s a method to do extra with much less.
Need to create new content material even higher than the unique? Then try our suggestions and tips beneath:
- Breathe new life into your previous posts by giving them a common replace. Revise information, make amendments, delete irrelevant content material, and maintain it contemporary. If the piece isn’t performing properly in search outcomes, experiment with optimizing in the direction of a brand new key phrase.
- Don’t duplicate your content material. Even when you’re compiling your weblog posts into an e-book, take the time to shine up the copy and create smoother transitions. You would possibly wish to change the structure round, delete a paragraph right here or there, or condense sections. It’ll be obviously (and embarrassingly) apparent when you simply copy/paste collectively an e-book or information—take the time to thoughtfully create a high-quality standalone piece.
- Hyperlink all of your content material collectively. For those who publish a weblog submit based mostly on a podcast episode, hyperlink again to the supply podcast. And vice versa—within the podcast description, hyperlink to the weblog submit. Do that with all of your content material to create pure, useful hyperlinks on your viewers to comply with.
Comply with the 80/20 content material advertising rule
Bear in mind the advertising adage we talked about briefly: wceremony much less, promote extra. It deserves a bit extra consideration.
The 80/20 content material advertising rule is easy: 20% of your time ought to be spent creating content material, 80% % ought to be spent selling it. I like to consider repurposing as selling content material.
Put within the time, do the exhausting work, and create tremendous high-quality items of content material. Then, stretch that content material to its limits by repurposing it on each acceptable channel. So in case your authentic article took you 10 hours to create, you need to spend 40 hours selling it (repurposing, emailing, sharing on social media, creating adverts, and extra).
Don’t fall into the darkish, countless content material creation blackhole. It doesn’t matter how nice your content material is that if no person sees it!
Go forth and repurpose
Save time, create higher, and enhance site visitors by repurposing your content material. Want I say extra?
Begin getting essentially the most bang on your buck with each piece you create by repurposing it to its absolute limits.
Need assistance with the email-specific content material repurposing? Take a look at our Electronic mail Advertising Getting Began Information to go step-by-step by way of every part that you must know to get your e-mail program up and operating.
