Contests are an effective way to extend model visibility, construct an e mail record, or get your viewers to have interaction with you. However after the competition winners are chosen, it’s a must to know the way to write a winner announcement e mail. Your announcement e mail must be written accurately otherwise you danger complicated or alienating the competition’s members and even the competition winners.
(Supply: E mail from Product Hunt)
Issues to think about when constructing your winner announcement e mail
Fortuitously, writing an incredible winner announcement e mail isn’t exhausting. Your e mail copy simply wants to perform three issues:
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assist everybody who didn’t win nonetheless be ok with taking part;
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congratulate the winners;
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give the winners a transparent subsequent step to say their prizes.
Necessities for the copy in a winner announcement letter
To jot down an efficient e mail that covers all that, you’ll have to nail two key rules of e mail copywriting: readability and brevity.
1. Readability
The readability of your e mail copy issues as a result of individuals typically don’t learn emails carefully. So attempt to use easy, direct sentences and pretty easy phrases. Don’t attempt to be overly intelligent: No matter you say ought to be instantly comprehensible. Your readers shouldn’t must suppose exhausting to know what you imply.
2. Brevity
Brevity is simply as vital, and for a similar motive: Don’t make it exhausting for readers to grasp you. If it takes you two paragraphs to say one thing that could possibly be expressed in a single sentence, that’s making it exhausting for readers to grasp you.
The typical e mail has 434 phrases in it in line with AWeber’s evaluation of 1,000 emails from 100 high entrepreneurs.
That’s greater than sufficient phrases to convey the outcomes of a contest, and you may in all probability cowl the fundamental data of your announcement e mail in as little as 100 phrases in case you needed to.
However what in case you’re undecided what to say? No worries! We’ve obtained your again.
A contest announcement e mail template
I’ve obtained massive information for you, [first name].
Our contest, [name of your contest] has come to an finish, and the winners have been chosen.
We need to thank everybody who participated. It’s been so enjoyable to [whatever feedback or engagement you got from your audience during the contest].
Listed here are the winners:
Susie B. of Emerald, Kansas: third place prize
Susie will obtain a [describe Susie’s prize and why it’s good and valuable].
Matt H. of Low cost, Maine: 2nd place prize
Matt will obtain a [describe Matt’s prize and why it’s good and valuable].
Greg T. of Elmwood, California: 1st place prize.
Greg will obtain a [describe Greg’s prize and why it’s good and valuable].
Contest winners ought to reply to this e mail. We’re standing by that will help you declare your prizes.
For everybody else, we’ve obtained a particular prize for you, too. It’s a [discount on an order, a fun video, a funny insider photo of your team, or a preview of a new product… anything that’s interesting].
Thanks as soon as once more on your participation, everybody!
The Staff at [Your Company Name]
P.S.: In the event you’d wish to [what product or service you offer], we may also help.
That contest winner announcement template is simply 197 phrases lengthy. It goes into sufficient element to let your readers know what they should know, however it doesn’t go on any longer than it must.
Discover how the sentences are quick and the phrases are pretty easy. The paragraphs are very quick, too typically only one line. All this stuff make it simpler for readers to scan and perceive your e mail instantly.
Additionally, discover the postscript — the “P.S.” That’s included as a result of individuals will typically skip the physique of an e mail message. They’ll learn the topic line, possibly the primary sentence of the e-mail, after which scan proper via all of the physique copy to the postscript. So if you wish to get further worth out of your contest, add a postscript reminding individuals about what your organization does. You may even choose up just a few orders.
Phrase of recommendation
Don’t use this e mail verbatim, after all. Regulate it to the voice of your model and your traditional writing model. In case your writing is extra informal, sprinkle in additional of your persona. In case your writing is extra formal — or if it’s a must to get your copy authorized by a authorized division — tone it down a bit.
However a minimum of now you’ve gotten a draft. Now you know the way to jot down a contest announcement e mail that will probably be clear, transient, and assist everybody who participated in your contest be ok with their participation. And also you’ve let your contest winners know the excellent news. All which means your subscribers will probably be extra prone to take part the subsequent time you’ve gotten a contest or another occasion.
You’ll want to wrap this copy in elegant HTML e mail templates that Stripo provides
In the event you’re nonetheless undecided precisely what to jot down in your announcement e mail, check out these 5 examples of contest announcement emails. You may pull concepts from these as properly, and even use them as a template on your personal e mail.
5 examples of winner announcement emails
1. Kuranda’s winner announcement e mail
That is an attention-grabbing instance of a giveaway announcement e mail for a contest that occurs each month.
Kuranda makes canine beds which are extensively utilized in American canine shelters. They’re a for-profit firm, however most of its gross sales are non-profit. So that they do a month-to-month giveaway of canine beds to extend phrase of mouth and provides themselves some nice advertising and marketing content material.
This winner announcement e mail is shorter than the template you noticed above, however it nonetheless covers all of the fundamentals.
Use this as a template on your winner announcement e mail if it’s nearer to what you want.
2. AirTable’s winner announcement part of an e mail
AitTable is a relational database instrument that may be made into all types of issues. The corporate additionally has an energetic publication, and makes use of its publication to announce its month-to-month contests.
It is a very simple announcement, however it’s made extra attention-grabbing as a result of it reveals why the winner gained. This isn’t a regular “choose a random winner” contest — it’s pushed by advantage. However, like Kuranda above, it’s also a recurring month-to-month contest. And as a substitute of giving out a giant prize, AirTable provides their winners firm swag, like stickers. Then it closes the part with just a few encouraging phrases to get participation for subsequent month’s contest.
The giveaway winner additionally has a motive to put up and share about this contest now, so AirTable may choose up just a few model impressions from the winner’s shares.
Notice that contest content material like this may additionally make for a superb Fb put up. Saying the competition a number of occasions on social media might additionally work properly, particularly in case you made a video concerning the contest and used that in your social posts.
3. Bulk.ly’s winner announcement e mail
Buk.ly is a social media administration instrument that has a really small advertising and marketing crew, however they’ve discovered a approach to make use of contests to advertise their firm nonetheless.
It is a contest winner announcement e mail, however it’s additionally a intelligent strategy to promote a lead magnet or a paid or free course. What Bulk.ly has accomplished right here is to run a contest to provide away its product, then give everybody who didn’t win “free” entry to a paid course about the way to use their product. This helps Bulk.ly drive visibility for itself, and it additionally implies that everybody who participates within the contest will get a particular “thanks.”
4. WPMU DEV’s easy contest announcement e mail
Contests don’t must be difficult to get engagement. WPMU DEV runs a quite simple contest each month that shares a picture and asks individuals so as to add a caption. And like AirTable’s winner announcement e mail, WPMU DEV may embody the winner of their e mail due to the character of the competition.
Notice that the winner right here additionally gained a yr’s value of entry to WPMU DEV’s premium content material. This is a wonderful strategy to immediate participation and promote your services or products on the similar time.
That is particularly good as a result of one of many basic issues with contests is they will appeal to lots of people, however not essentially people who find themselves focused on your services or products. By making the competition prize your product, that can improve the standard of the individuals who take part within the contest and assist, you get extra enterprise advantages from the contests you run.
5. Alliant Credit score Union’s winner announcement e mail
Alliant Credit score Union took a distinct tack with this winner announcement e mail: They made their announcement into an article on their weblog, then used their weekly publication’s high part to tease the article concerning the contest and the winner.
It really works, however it’s a really totally different method than different winner announcement emails we’ve seen.
In reality, all content material advertising and marketing businesses use totally different approaches when creating emails like this. You will simply want to search out your individual model.
If you would like to be taught extra, do not hesitate to take a look at “20 New Product Launch Announcement Emails + Template to Use” for extra suggestions and artistic concepts.
Last ideas
By now, what the objectives of a winner announcement e mail are; you’ve walked via a winner announcement e mail template and seen 5 examples of such emails.
It’s your flip now. How will you utilize what you’ve realized in your announcement e mail? Depart a remark and inform us your plans.
Construct highly effective winner announcement emails by utilizing the copy that we have shared and chic HTML emails
