Nick Vaus, companion and inventive director at Free the Birds, added that the usage of distinctive property stays “indispensable” as a part of manufacturers’ advertising inside a saturated market, aiding shoppers to kind emotional connections within the course of.
“Manufacturers with a singular and simply recognizable identification usually get pleasure from better buyer loyalty, as clients can swiftly establish and belief them. In at present’s age of digital data overload, a particular model can stand out and go away an enduring impression,” Vaus stated.
“Therefore, when considering model redesigns (particularly for heritage manufacturers), it’s essential to method them thoughtfully to protect the model’s character and values.”
