In a brand new episode of Advertising and marketing Vanguard, Victoria Lozano, evp of Advertising and marketing at Crayola, not too long ago shared insightful views on the evolving function of promoting management.
Lozano, liable for steering Crayola’s advertising technique, emphasizes the significance of strategic decision-making and readability within the dynamic CMO panorama. “If you happen to may get these two issues [building brand equity and driving revenue] and you’ve got metrics in opposition to them, that’s when good issues occur.”
Hearken to this episode to listen to how Lozano is constant to paint the world of promoting and innovation together with her insightful management.
Stream the brand new episode beneath and subscribe on Apple Podcasts or discover it on Spotify.
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