Galileo Onboards Advertisers’ First-Get together Knowledge into the Trade’s Richest and Most Privateness-Acutely aware Atmosphere
LOS ANGELES — World promoting know-how chief The Commerce Desk as we speak introduced Galileo — a brand new method for advertiser first-party knowledge activation. Advertisers are more and more seeking to activate their helpful buyer knowledge as safely as attainable to optimize media buys throughout all digital media, whereas precisely measuring outcomes and enterprise outcomes.
Many main manufacturers spend years constructing robust relationships with their loyal prospects, producing distinctive and helpful insights concerning their goal audiences. Galileo can allow manufacturers to unlock that knowledge in a privacy-conscious method to seek out new prospects that share comparable traits. Galileo works in live performance with new cross-channel identification options, together with Unified ID 2.0 (UID2), which the vast majority of The Commerce Desk’s knowledge and publishing companions have embraced.
“We’re at a tipping level for the open web,” stated Samantha Jacobson, Chief Technique Officer, The Commerce Desk. “The infrastructure of the web is embracing new identification options constructed for as we speak’s digital media consumption throughout totally different gadgets and apps, akin to Unified ID 2.0. In doing so, they’re creating the richest identification ecosystem we’ve ever skilled, and one which goals to place shopper privateness on the forefront. With Galileo, we’ll assist the world’s main advertisers reap the benefits of this by unleashing the worth of their Most worthy buyer knowledge.”
Galileo can allow advertisers to onboard and activate their first-party knowledge rapidly and simply. It incorporates:
- Seamless and direct onboarding integrations with all main buyer relationship administration (CRM), buyer knowledge platform (CDP), and different knowledge and clear room suppliers, permitting advertisers to immediately start matching audiences utilizing UID2.
- Viewers matching throughout all publishers, platforms, gadgets, and channels — together with related TV — which supplies a real omnichannel identification setting.
- Goal reporting and measurement of identification matching and promoting efficiency.
“With most walled gardens’ onboarding proposals, advertisers don’t get a clear view of how their knowledge is performing, and due to this fact how their campaigns are performing,” stated Jacobson. “Galileo and Unified ID 2.0 take away this impediment and permit advertisers to optimize their knowledge throughout all digital promoting channels with granular reporting on knowledge efficiency.”
As a part of Galileo, The Commerce Desk now has direct integrations with CRM, CDP and clear room suppliers, together with Adobe, Amazon Net Providers, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
For extra data, please go to thetradedesk.com/galileo.
About The Commerce Desk
The Commerce Desk™ is a know-how firm that empowers consumers of promoting. Via its self-service, cloud-based platform, advert consumers can create, handle, and optimize digital promoting campaigns throughout advert codecs and gadgets. Integrations with main knowledge, stock, and writer companions guarantee most attain and decisioning capabilities, and enterprise APIs allow customized growth on high of the platform. Headquartered in Ventura, CA, The Commerce Desk has workplaces throughout North America, Europe, and Asia Pacific. To study extra, go to thetradedesk.com or observe us on Fb, Twitter, LinkedIn and YouTube.
