Are you contemplating a profession in social media? Figuring out the typical social media supervisor wage will help you establish if that is the appropriate job for you.
Social entrepreneurs are extremely wanted in at the moment’s digital age, and social media advertising salaries range relying on expertise, location, and trade.
On this article, we’ll discover common salaries for social media managers worldwide to present you an thought of what it is best to cost to your work.
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How a lot do social media managers make in 2023? Because the trade remains to be comparatively new, salaries for social media professionals have but to be standardized.
In some firms, social media entrepreneurs are handled like interns. In others, they’re important members of the C-Suite.
Generally, although, in accordance with PayScale and Glassdoor, social media supervisor salaries common round $50K per 12 months. Right here’s a fast breakdown of social media administration salaries in Canada, the USA, Europe, and the UK.
Common social media supervisor wage in Canada
Knowledge from Glassdoor finds the typical wage for a social media supervisor is $53,759 per 12 months in Canada.
Supply: Glassdoor
Payscale reveals the typical social media supervisor’s wage is round $48,946 yearly in Canada.
Supply: Payscale
On the excessive finish, some roles boast as much as $85,500 per 12 months on Glassdoor and $64,000 on Payscale. A few of these roles embrace money bonuses of $9,000-$11,00. On the low finish, social media supervisor salaries sit round $42,000 per 12 months on Glassdoor and Payscale, respectively.
Supply: Glassdoor
Payscale additionally finds that social media advertising supervisor salaries in Canada are greater in massive cities like Toronto, Montreal, and Calgary. Surprisingly, social media managers in Vancouver earn round 3% lower than the nationwide common.
Supply: Payscale
Common social media supervisor wage in US
In line with Glassdoor, the typical social media supervisor wage in the US is $57,852 per 12 months.
Supply: Glassdoor
Payscale discovered an identical common for social media managers within the US, at round $54,755 yearly.
Supply: Payscale
Whereas Glassdoor discovered some roles can see as much as $85,473 USD per 12 months, there are additionally roles paying as little as $23 per hour.
By way of location, Payscale discovered that roles in social media supervisor salaries in New York, Los Angeles, Chicago, and San Francisco are greater–with San Francisco providing salaries as much as 51% greater than different elements of the nation.
Supply: Payscale
Common social media supervisor wage in Europe
European knowledge on the wage of a social media supervisor is a bit tougher to pin down, as currencies and payscales range broadly. Right here’s what we did discover:
- Knowledge from SalaryExpert reveals that the typical social media wage in the Netherlands is €74,127 yearly.
- In Germany, you’ll be able to count on to earn a mean wage of €35,705 yearly (in accordance with Payscale.)
- Glassdoor finds that in France, you earn a mean of €39,039 yearly.
- In Spain, you make round €30,528, in accordance with Glassdoor.
- Italian social media managers make an common wage of €47,303, Glassdoor finds.
- Payscale reveals that in Poland, you make round 84,000zł per 12 months.
- Glassdoor reveals social media managers in Switzerland make an common wage of CHF 99,366 per 12 months.
Common social media supervisor wage in the UK
How a lot does a social media supervisor make within the UK?
Properly, in accordance with Glassdoor, social media supervisor salaries in the UK (UK) common round £37,429 per 12 months and may attain as excessive as £60,000 per 12 months.
Supply: Glassdoor
Payscale finds the typical UK social media supervisor wage sits round £25,922 per 12 months and goes as excessive as £40,000.
Supply: Payscale
By location, social media advertising supervisor salaries are highest in London and decrease in locations like Brighton and Manchester.
Supply: Payscale
Social media supervisor salaries by seniority
Expertise issues on this planet of social media advertising. Right here’s how a lot expertise you’ll must make massive bucks in numerous elements of the world.
Canada
In line with Payscale, Canadian social media managers can count on the next salaries based mostly on years of expertise:
- Entry-level social media managers with lower than 1 12 months of expertise earn round $42,088 CAD.
- Social media managers with 1-4 years of expertise earn a mean of $46,286 CAD.
- Social media managers with 5-9 years of expertise earn a mean of $54,674 CAD
- Social media managers with 10-19 years of expertise earn a mean of $63,808 CAD.
Supply: Payscale
United States
Knowledge from Payscale breaks American salaries down additional based mostly on expertise:
- Entry-level social media managers with lower than 1 12 months of expertise earn round $41,860 USD.
- Social media managers with 1-4 years of expertise earn a mean of $51,142 USD.
- Social media managers with 5-9 years of expertise earn a mean of $64,321 USD.
- Social media managers with 10-19 years of expertise earn a mean of $73,808 USD.
Supply: Payscale
Europe
Right here’s what degree of expertise Payscale discovered European social media professionals must earn greater salaries:
- Social media managers within the Netherlands with 1 12 months of expertise make round €36,885, whereas these with 5-9 years of expertise can earn €42,000.
- Entry-level German social media managers make round €28,000 yearly, whereas a social media supervisor with 5-9 years of expertise earns a mean of €39,628.
- Spanish social media managers with 1-4 years of expertise earn round €22,993. Whereas these with 5-9 years of expertise earn nearer to €28,000.
- In Italy, social media managers with 1-4 years of expertise earn round €18,020, whereas 5-9 years will get you to €23,000.
Knowledge for Switzerland, France, and Poland is much less available. That mentioned, we did discover that:
Usually, you’ll be able to count on to make extra as a social media skilled the longer you keep within the area. Social media specialist salaries additionally are usually greater, so don’t be afraid to area of interest down.
United Kingdom
Within the UK, social media professionals stand to make simply £15,702 extra with as much as 19 years of expertise. In line with Payscale:
- Entry-level social media managers with lower than 1 12 months of expertise earn round £20,852.
- Social media managers with 1-4 years of expertise earn a mean of £25,301.
- Social media managers with 5-9 years of expertise earn a mean of £32,759.
- Social media managers with 10-19 years of expertise earn a mean of £36,554.
Supply: Payscale
In line with a survey carried out by Rachel Karten, the previous Affiliate Director of Social Media at Bon Appetit, the highest-paying industries for social media professionals are:
- Expertise
- Healthcare
- Leisure
Rachel notes that these industries are usually massive organizations, which implies they’ve room for larger groups, development alternatives, and bigger salaries.
She additionally notes that the #1 hottest trade within the survey was “Company,” making up 18% of the pattern.
Supply: Rachel Karten
Social media supervisor hourly charges
Freelance social media supervisor salaries might look barely completely different than those at bigger organizations. Social entrepreneurs who tackle shoppers as freelancers often cost an hourly fee.
Right here’s what freelance social media managers are charging at the moment:
Consider common hourly charges for social entrepreneurs range relying on the kinds of companies provided, the frequency and length of tasks, and the dimensions of shoppers. Social media professionals who’ve a portfolio of enormous company shoppers might command greater salaries than these working with smaller companies which can be simply getting began.
Particular person feedback from Quora discover that:
- Entry-level freelance social media managers can cost wherever from $20-$50 per hour.
- Mid-level freelancers can cost 50-$100 per hour.
- Senior freelancers might cost $100-$150 per hour and above.
6 ideas for getting the compensation you deserve
Whether or not you’re an affiliate or senior social media supervisor, wage negotiations ought to at all times be finished with the understanding that you’re offering beneficial companies to a enterprise. Your wage ought to replicate your expertise and experience.
Listed below are some ideas for getting the wage you deserve.
1. Analysis salaries in your trade
It’s at all times a good suggestion to analysis wage ranges within the trade of a job you might be making use of for. Discover out what an affiliate social media supervisor wage, or perhaps a Sr. social media supervisor wage seems to be like. This can enable you to decide what wage vary to ask for throughout wage negotiations.
2. Negotiate with confidence
When you perceive your worth available in the market, go into wage negotiations with confidence. When you’ve got finished your analysis, it is best to be capable to determine a wage vary that displays the worth of your work. Be ready to elucidate why you deserve every determine you present, and don’t be afraid to ask for extra if acceptable.
3. Construct a wonderful portfolio
A social media portfolio is a good way to showcase your work and spotlight your expertise. Take the time to construct a portfolio that displays the standard of your work, and use it to exhibit how one can assist an organization attain its social media targets.
4. Keep updated on social media tendencies
Social media strikes quick, and the most effective social entrepreneurs are at all times on high of the newest tendencies. Ensure that to keep updated on all the newest information and developments on this planet of social media, and be ready to debate how you need to use that information in your work.
5. Construct a mock social media advertising plan
In case you actually need to stand out, think about placing collectively a mock social media advertising plan for the corporate you’re interviewing with. This doesn’t have to be an extended, in-depth plan; even one thing transient and focused to the corporate’s wants can present that you just perceive how social media works and the way your specific expertise can profit them.
6. Be versatile
It’s additionally vital to be versatile when negotiating wage. Chances are you’ll not get precisely what you might be asking for, particularly in case you are simply beginning in a social media advertising position. Make sure to think about wage ranges exterior of your preliminary request, and don’t be afraid to compromise when crucial.
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