On this episode of ClickFunnel Radio, particular visitor Tim Shields shares his journey in entrepreneurship. He initially had a passion of taking out of doors and panorama images however by no means considered getting cash from it. Nevertheless, throughout a visit to Arizona and California, he met an influencer within the panorama images area of interest who inspired him to create an professional enterprise and advisable studying “Skilled Secrets and techniques” by Russell Brunson. This ebook turned a turning level for Tim, and he realized that ClickFunnels was the answer he wanted to promote on-line and create efficient funnels.
Tim’s expertise is a testomony to the ability of ClickFunnels in remodeling hobbies and passions into worthwhile companies. The platform offers the instruments and coaching to create and optimize gross sales funnels, permitting entrepreneurs to succeed in their target market and convert leads into prospects.
The podcast hosts additionally categorical their enthusiasm for ClickFunnels and the way it has impacted their journeys. They point out assembly Tim at a convention and witnessing his transformation from a skeptical observer to a profitable funnel hacker. The hosts credit score ClickFunnels for offering them with the required sources and help to develop their companies and join with a group of like-minded people.
General, the podcast highlights the transformative energy of ClickFunnels on the earth of on-line advertising. It showcases success tales, offers useful insights and methods, and emphasizes the significance of funnels in driving enterprise development. ClickFunnels has revolutionized on-line advertising by empowering entrepreneurs to create efficient gross sales funnels and obtain their enterprise targets.
Turning adversity into alternative.
One of many key themes mentioned within the podcast is the concept of turning adversity into alternative. This idea is exemplified via the story of Tim, who confronted a difficult state of affairs when he examined constructive for COVID-19 whereas attending Funnel Hacking Reside in 2021. As an alternative of letting this setback maintain him again, Tim noticed it as a possibility to discover new locations and create content material for his panorama images enterprise.
Tim’s means to see the silver lining in a troublesome state of affairs is a attribute shared by many profitable people. Fairly than dwelling on the detrimental features of their circumstances, they discover methods to show them into tales and enterprise fashions that resonate with their viewers. By sharing their uncooked and genuine experiences, they can join with others on a deeper degree and construct a loyal following.
In Tim’s case, he turned his unplanned street journey right into a dramatic demonstration for his panorama images masterclass. By showcasing the gorgeous places he visited and sharing the system he developed for taking superb panorama images on the spot, he was capable of captivate his viewers and generate curiosity in his choices. This webinar turned out to be his most profitable one but, highlighting the ability of turning adversity into alternative.
By reframing setbacks as alternatives for development, entrepreneurs can unlock their creativity and resourcefulness. They’ll discover modern options to issues, join with their viewers on a deeper degree, and in the end obtain better success of their companies. This mindset shift will not be at all times straightforward, however it’s a essential step within the journey towards entrepreneurial success.
Entrepreneurship turns detrimental experiences constructive.
This episode is a major instance of how entrepreneurship can flip detrimental experiences into constructive outcomes. When Tim contracted Covid-19, which initially appeared like a setback, he and his spouse noticed it as a possibility to doc their expertise and share it with others. This determination in the end led to the creation of a profitable webinar that engaged and folks.
What makes this story significantly stunning is how Tim’s detrimental expertise turned the inspiration for his or her enterprise journey. They used their private journey with Covid-19 to develop one thing new and overcome the challenges they confronted. This means to remodel ache into inspiration is a standard theme amongst profitable entrepreneurs.
Tim goes on to share his expertise of turning a street journey along with his spouse right into a enterprise alternative. They stumbled upon an article about Elon Musk activating the roaming function for Starlink, a satellite tv for pc dish that gives web connectivity. This newfound function allowed the entrepreneur to convey the Starlink dish on their street journey to the Grand Canyon, the place they might have web entry in distant areas.
However they didn’t cease there. They noticed the potential for one thing better and determined to host a dwell webinar from the Grand Canyon. This concept was met with pleasure and curiosity from the workforce, and so they determined so as to add a dramatic component to the occasion. They marketed it because the world’s first dwell webinar from the sting of the Grand Canyon, creating a way of anticipation and intrigue amongst their viewers.
Tim’s means to see past the preliminary street journey and switch it right into a enterprise alternative is a testomony to their entrepreneurial mindset. They noticed the potential for development and seized it, regardless that it required further effort and bills. This willingness to take dangers and assume outdoors the field is a key attribute of profitable entrepreneurs.
The Dramatic Demonstration
The episode additionally highlights the story of a profitable dwell webinar that generated vital gross sales for a panorama images grasp class. The journey started in Seattle, the place Tim shot master-class content material in opposition to the skyline. They then traveled to Mono Lake, California, and captured footage of the Hollywood signal and the Manhattan Seaside Pier in LA. By the point they reached the Grand Canyon, they’d accomplished about half of the grasp class.
Constructing the grasp class on the street and making ready for the dwell webinar was a irritating expertise. The workforce needed to navigate numerous challenges and make sure that all of the transferring elements got here collectively seamlessly. They needed to carry heavy tools, arrange in difficult places, and cope with potential technical difficulties.
To mitigate the chance of shedding the satellite tv for pc feed throughout the webinar, the host had a co-host situated in Orlando who had the script and will carry the presentation if wanted. The host was nervous however assured within the excellent webinar script, which he had discovered from the professional secrets and techniques ebook. The webinar went easily, with only some transient dropouts, because of the co-host’s help.
On the finish of the webinar, the host eagerly awaited the gross sales numbers. The workforce revealed that 2,700 folks had joined the dwell webinar, in comparison with the same old 900 attendees for a stay-at-home webinar. The gross sales throughout the dwell webinar alone reached $65,000, and with the replay over the following 4 days, they surpassed six figures.
What makes this success much more exceptional is that it continues to generate gross sales a yr later. Each eight weeks, the host advertises the webinar to his e-mail checklist, and the webinar’s evergreen nature ensures a gradual stream of income. The host attributes this ongoing success to a well-put-together dwell webinar and a compelling lead magnet that entices viewers to remain till the top.
Reside webinar success via engagement.
It wasn’t with out nerves that Tim hosted his first dwell webinar. In actual fact, he felt full uncertainty concerning the end result of his first dwell webinar, which was performed on a small monitor on the fringe of the Grand Canyon. Regardless of the constraints and lack of visibility into the engagement metrics, his workforce revealed the spectacular amount of cash generated from the webinar, resulting in a mixture of feelings together with tears and laughter.
The success of the dwell webinar prompted the host to acknowledge the potential of this format and the necessity to replicate it in several places. The conclusion that they have been onto one thing and the need to create one other dramatic demonstration fueled their enthusiasm to proceed with this technique. His to rebuild and enhance the webinar expertise reveals their dedication to delivering high-quality content material and interesting their viewers.
When it comes to selling the webinars, the host utilized numerous channels. They leveraged their e-mail checklist and free social media feeds to succeed in their current viewers. Moreover, they invested in promoting on platforms like Fb and Instagram. The important thing to their promoting technique was using one-word descriptors for the prizes they have been freely giving. By selecting prizes that immediately resonated with their goal audiences, reminiscent of books, cameras, tripods, and drones, they have been capable of seize consideration and generate curiosity.
The significance of a compelling lead magnet was additionally emphasised. Tim talked about he spent a big period of time designing the quilt of the lead magnet, as it will be the primary impression potential individuals would have when seeing the advert on Fb. By specializing in creating visually interesting and engaging lead magnets, the host was capable of appeal to extra individuals to their webinars.
Engagement will increase with targeted promotions.
Additionally mentioned on this episode is the concept of targeted promotions in rising engagement. Tim shares his expertise of providing contests and giveaways as a strategy to appeal to and have interaction their viewers. He discovered that providing a selected merchandise, reminiscent of a digicam, slightly than a generic reward card, generated extra pleasure and curiosity amongst potential prospects. This demonstrates the ability of getting a transparent and tangible supply that resonates with the target market.
Furthermore, the host found that by informing folks concerning the giveaways and contests upfront, they have been capable of seize their consideration and preserve them engaged all through the promotion. This technique not solely elevated engagement but additionally led to surprising conversions and gross sales. Prospects who initially got here for the prospect to win a free digicam ended up buying the masterclass as a result of they have been impressed by the presentation and the worth it provided. This emphasizes the significance of delivering a high-quality services or products that exceeds buyer expectations.
Tim mentions refining his opt-in web page to give attention to one factor, reminiscent of a free ebook or a digicam giveaway, slightly than overwhelming potential prospects with a number of choices. This simplified strategy proved to be simpler in capturing the eye and curiosity of chilly site visitors, resulting in increased opt-in charges. By preserving the messaging clear and targeted, the host was capable of appeal to the fitting viewers and improve their probabilities of conversion.
Dramatic demonstrations enhance engagement.
“Dramatic demonstrations enhance engagement” is a key takeaway. Tim shares this expertise of internet hosting dwell webinars from distinctive and thrilling places, such because the skyline of New York Metropolis and the sand dunes of Demise Valley Nationwide Park. These dramatic demonstrations not solely seize the viewers’s consideration but additionally create a way of curiosity and pleasure.
Tim additionally emphasizes the significance of descriptive language and storytelling in selling these webinars. By highlighting the distinctive options of the places and teasing the viewers with the query of how the webinar is being performed in such distant and difficult environments, the host efficiently generates curiosity and engagement.
Tim shared that the variety of individuals for the dwell webinars considerably exceeded their common attendance. In actual fact, throughout the webinar from Demise Valley, they achieved their highest attendance ever, with 3,800 folks becoming a member of dwell. This success is attributed to the dramatic presentation and the sense of journey related to the places. This success demonstrates the effectiveness of dramatic demonstrations in driving gross sales and producing income. He attributes this success to the mix of a compelling supply, an interesting presentation, and the distinctive location.
Construct authority via constant motion.
What’s actually cool about Tim is that he shares his story of beginning a web-based enterprise with none prior authority or following. He then attracts a parallel to the story of a German normal in World Battle II, Erwin Rommel, who regardless of shedding a battle, was thought of a hero by his nation.
The important thing to constructing authority, in keeping with the host, is to be seen as the one who is constantly taking motion and doing the factor of their area of interest. He emphasizes the ability of being seen because the professional within the area, even when one is ranging from scratch. The host refers back to the instance of the German normal being filmed in newsreels, which have been proven in entrance of films, repeatedly reinforcing his picture as a pacesetter and constructing his authority within the eyes of the German folks.
The precept of being seen because the individual on the place with the stuff doing the factor may be utilized to any area of interest or trade. The host encourages people to constantly showcase their experience and fervour of their chosen area. By repeatedly demonstrating their abilities and data, they will set up themselves as authorities of their area of interest.
The host additionally introduces the idea of the “passion” market, which he believes is a fourth market along with well being, wealth, and relationships. He explains that people can flip their hobbies or passions into companies by making a framework and providing their experience to others. The hot button is to develop a personalised framework with a singular title, which differentiates one’s providing from others out there.
By constantly showcasing experience, ardour, and abilities, people can set up themselves as authorities of their area of interest. Collectively, Laura, Chris, and Tim talk about the idea of the “passion” market, the place people can flip their hobbies or passions into companies by creating a personalised framework. Finally, constructing authority via constant motion can result in elevated engagement, buyer loyalty, and enterprise success… which is precisely what Tim Shields has executed along with his ardour for enterprise.
Try the entire episode right here!
