Barstool Sports activities Founder Dave Portnoy is an especially polarizing determine. From sexual misconduct accusations to racist, sexist and homophobic feedback, Portnoy is hated by some, however nonetheless has a loyal legion of followers.
He’s additionally described as presumably the “most distinguished pizza critic in America” together with his YouTube collection, One Chew Pizza Opinions, per Bon Appétit. One constructive evaluation of his can change the trajectory of a small, unknown pizzeria.
Many pizzerias across the nation love him as a result of he brings them new audiences, particularly by his One Chew Pizza Pageant, the Washington Put up reported.
The competition, held on Sept. 23 in New York, drew sponsors like Coca-Cola, Excessive Midday and pizzerias. Some had been lit up on social media, although, for his or her connection to Portnoy.
“Whether or not we prefer it or not, Dave Portnoy is essentially the most influential individual in pizza within the nation, and each pizzeria within the nation, except for only a few, is patiently ready for the day that he walks by the door,” Scott Wiener, who owns an organization that oversees pizza excursions in New York, informed the Put up.
Why it issues: Partnering with Portnoy may deliver a barrage of unfavorable evaluations— or a burst of recent enterprise. Is being linked to the pizza competition definitely worth the points and controversy?
Maggie DeMarco Mieles of Di Fara Pizza caught warmth on social media for supporting Portnoy, however nonetheless mentioned that reply is “sure.” DeMarco Mieles feels the advantages outweigh the controversy.
“The one approach to keep in enterprise and get your story out there’s by social media these days,” DeMarco Mieles informed the Put up.
Like DeMarco Mieles, pizzerias and sponsors within the competition put their model’s title and status on the market for the occasion “in trade for publicity or entry to the younger, social media-savvy viewers that Portnoy attracts.”
Whereas Portnoy is influential within the pizza house, being tied to him may deliver as a lot infamy as fame.
Select your allies rigorously as a model. Choose the correct individuals who align nicely together with your viewers, which incorporates those that your organization associates with. This could have results which might be desired or disastrous, an impression felt virtually instantly.
Individuals may assume your values align with controversial figures and they’re going to lump you in with their outlandish viewpoints.
Decide the dangers when collaborating in occasions, model offers or campaigns as a model or sponsor.
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Sherri Kolade is a author at PR Each day. When she just isn’t along with her household, she enjoys watching previous movies, studying and constructing an authentically curated life that features, greater than often, discovering one thing deliciously fried. Observe her on LinkedIn. Have an important PR story thought? Electronic mail her at sherrik@ragan.com.
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