Be part of Paddy Gilmore, founding father of Studio Gilmore, The Humor Consultancy, on this insightful podcast episode as he shares his experience on incorporating humor into branding.
With 23 years of promoting expertise and a Grasp’s diploma in humor analysis, Paddy gives useful insights on when and easy methods to successfully use humor to drive model success. From the affect of Snicker’s iconic marketing campaign to leveraging humor in B2B manufacturers, this episode covers the psychology behind humor, avoiding pitfalls, profitable campaigns, leveraging model belongings, and discovering humor inspiration.
Paddy additionally discusses the function of “cancel tradition” and presents an interesting case research on how Getty Pictures revitalized its model notion by way of humorous campaigns. Tune in for an informative exploration of humor in branding!
We discuss:
[0:00] Intro
[1:57] Paddy’s journey to humor in branding
[2:58] The affect of Snicker’s ‘you’re not you while you’re hungry’ marketing campaign
[3:55] Humor in B2B manufacturers
[5:15] How entrepreneurs can leverage humor of their enterprise
[6:26] Psychology behind humor
[7:39] When ought to we apply humor to our manufacturers?
[8:29] Avoiding humor pitfalls
[11:14] Profitable humor marketing campaign
[13:27] Leverage distinctive model belongings
[14:50] Subjectivity in humor
[16:53] Humor inspiration for manufacturers
[18:47] ‘Cancel tradition’ in advertising and marketing and advertisements
[20:18] Revitalizing Model Notion by way of Humorous Campaigns: Getty Pictures
[22:08] The place to seek out Paddy
[23:06] Three issues you need to learn about humor
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