Within the 80s, we had famous person athletes, the 90s introduced us supermodels, and actors and celebrities dominated the 2000s. However nowadays, there’s a brand new breed of trailblazers – Creators.
Becoming a member of us as we speak on the podcast is the ingenious Benjamin Smith, government inventive director of The Mayda Inventive Co. With a observe file of manufacturing wildly profitable advertising and marketing campaigns for bigwigs like Google, the NFL and Radiohead, Smith is a inventive mastermind like no different.
Collectively, we’re delving into the world of inventive technique and manufacturing; and uncovering the key sauce behind a killer marketing campaign. We’ll additionally discover how tradition has influenced casting and storytelling, methods to join with Gen Z in a significant and genuine means, and why perfection can spell paralysis.
