Cellular consumer acquisition is often seen as a numbers sport. It’s all about leveraging as many advertising and marketing channels as attainable with the belief that the broader you forged your internet, the upper the conversion price might be. However most consumer acquisition ways are passive. They current concepts and details with out context or fail to reply the nuanced questions a marketer could have. For this reason we researched manufacturers which have considerably grown utilizing completely different — generally even unconventional — cellular consumer acquisition methods.
To assist manufacturers in 2022, we printed our two-part detailed information that explores eight useful cellular consumer acquisition methods:
We additionally thought it is perhaps useful to focus on the important thing takeaways. Here’s a useful guidelines you should utilize to shortly optimize your present cellular consumer acquisition technique. These methods will help increase conversion charges throughout channels, improve consumer expertise, and drive app adoption extra seamlessly.
1. Personalised good banners
- Create personalised good banners related to your consumer’s journey.
- Guarantee your good banners are outfitted with contextual deep linking.
- Experiment with completely different creatives, focusing on, and calls to motion (CTAs) to drive larger consumer acquisition and engagement.
2. Search engine marketing
- Deal with consumer search intent for cellular search engine optimization.
- Construct a stable hyperlink structure.
- Arrange a Google Enterprise Profile for native search engine optimization.
- Create localized content material to drive leads out of your location.
3. Social media platforms
4. App set up adverts
- Run app set up adverts in your omnichannel community.
- Experiment with adverts on newer channels like TikTok to get your app seen by a bigger viewers.
- Use social proof as a persuasive component in your adverts.
- Create scroll-stopping creatives to hook your target market.
- Analyze your marketing campaign efficiency by measuring the quantity of change in your income and consumer base.
- Create a key phrase technique based mostly on branded searches and intent search.
- Run paid ads inside app shops to rank larger.
- Showcase your worth propositions in your app retailer belongings.
- Optimize your retailer belongings based mostly in your hottest options.
- Run A/B assessments for various variations of content material and visuals.
- Measure KPIs like software not responding (ANR), crash price, and extreme wakeups.
- Supply customers a tangible incentive to encourage them to take motion.
- Make referring to new customers as straightforward and handy as attainable.
- Use native share sheets to make it simpler for customers to share referrals on a number of platforms.
- Use deferred deep linking in your referral applications.
- Run A/B assessments to optimize your referral program.
- Measure virality. What number of new customers are generated from present customers?
7. Electronic mail advertising and marketing
- Construct your email-to-app journey purposefully by segmenting your customers.
- Direct new customers to a touchdown web page, then present a sensible banner to immediate app set up.
- Information present customers on to the in-app content material proven in your e mail.
- Leverage deferred deep linking for a seamless consumer expertise.
8. QR codes
- Use a QR code in your retail retailer to drive app installs.
- Incorporate QR codes in print media to route offline customers to the cellular app.
- Add QR codes to product packaging to share informational content material.
- Convert web site guests to high-value app customers.
- Use QR codes to drive loyalty, re-engagement, and for quicker checkouts.
- Place QR codes on bodily ads like billboards, or at key metropolis places.
- Use QR codes in linear TV and OTT/CTV campaigns for a seamless expertise from system to app.
In search of a companion to help your cellular consumer acquisition objectives?
These eight cellular consumer acquisition methods are pragmatic options that assist alleviate advertising and marketing constraints like privateness rules and sophisticated purchaser journeys. They’ve helped manufacturers turn into extra intentional with their consumer acquisition objectives and obtain these objectives with better effectivity.
When you’re on the lookout for a companion who can implement these methods efficiently and help your cellular consumer acquisition objectives, attain out to our staff.
