What are you engaged on immediately for social media administration? Have you ever been making an attempt to determine your social media advertising plan and unsure the place to start out?
One among our targets at Buffer is to at all times be iterating and experimenting with what we do on social networks and share various kinds of content material. We’re up for making an attempt all kinds of various methods for social media! And lots of of those find yourself revealing nice alternatives for progress.
We’d love to assist with some concepts when you’re simply getting began along with your social media technique and content material advertising!
We’ve collected all our greatest and favourite social media methods—real-life suggestions that we’re making an attempt immediately on social media, and discovering nice success when checking our metrics! We’re excited to share these concepts with you immediately so you can begin including them to your social media calendar.
Right here’s an inventory of social media methods we’ve used at Buffer with nice success. Give these methods a attempt to see how they show you how to develop your social media presence!
1. Repurpose your content material on a number of social media platforms
Repurposing content material can improve engagement, prevent plenty of time and power, and provides folks an opportunity to see your greatest social content material they might have missed the primary time you posted. Repurposing content material will be completed in many alternative methods – it’s not at all times simply reposting the identical factor once more on the identical platform. Listed below are some examples:
- Take a tweet and switch it into an Instagram publish
- Publish your TikTok on Instagram Reels (or YouTube Shorts, or each!)
- Flip your Twitter thread right into a video
- Flip a weblog right into a TikTok video
- Share a ballot on LinkedIn that you simply initially posted on Twitter
- Compile responses to a publish to create a roundup
2. Share behind-the-scenes
Sharing what occurs behind-the-scenes of your work is a good way to attach along with your viewers and present the individual behind the account they’re following, and lift model consciousness.
Methods you possibly can share behind-the-scenes content material:
- A day-in-the-life video
- A photograph dump sharing photos from the method of constructing one thing
- A video or photograph replace mid-way by means of a undertaking, sharing your progress
- A publish introducing your self and sharing your story of you ways obtained to the place you at the moment are
@bufferapp #socialmediamanager #socialmediamarketing #smm #dayinthelife #socialmediamanagerlifestyle #dayinthelifevlog #techjob #buffer #wfh #wfhlife #remotework #adayinthelife #remotejob
3. Add evergreen content material to your content material calendar
Evergreen content material is something you create to your web site, weblog, or social media that has sustained curiosity over time and among the finest issues about it’s you can share this content material once more with out making many adjustments to the unique. To begin sharing evergreen content material, discover out what your prospects wish to know and reply these questions, and see in case you have any earlier posts associated to these subjects that you might add to your content material calendar once more.
Listed below are some examples of evergreen content material you can attempt:
- How-to guides
- Often Requested Questions (FAQs)
- Case research/Testimonials
- An ‘Every thing You Have to Know About…’ publish
Take a while on a regular basis to attach along with your group! One thing we ensure to do on a regular basis at Buffer is test all of our notifications on all platforms and reply to any tags or feedback. It’s a good way to attach along with your viewers and begin conversations on social media platforms. In case your viewers sees that you simply recurrently reply to them, they’ll be extra prone to remark, tag, or reply to your posts.
Methods you possibly can have interaction along with your group:
- Reply to feedback
- Begin a Discord server
- Begin a Fb Group
- Share tagged posts on Instagram Tales
- Retweet and quote tweet your followers
5. Begin a social media content material collection
Working a collection is usually a actually enjoyable approach to hold your viewers engaged, helps you generate extra content material, and might usher in new followers. Select a particular matter to give attention to and create a number of items of content material associated to it.
Some examples of collection you possibly can attempt:
- Recommendation/the right way to collection
- “X issues to attempt” collection
- Product improvement collection
- Meet the crew collection
- Behind-the-scenes collection
- Attempting out a brand new exercise collection
- “Prepare with me” collection
6. Put your spin on a trending meme on TikTok
Collaborating in developments can repay when you can authentically join it along with your model. The mix of a trending meme or audio and your content material resonating along with your viewers will be very efficient. Take a while to scroll by means of totally different social platforms for inspiration, and bear in mind – there’s no stress to take part in each single pattern!
Right here’s a enjoyable one we did on Buffer’s TikTok:
@bufferapp I adore it right here #CapCut #salarytransparency #buffer #workbenefits #workperks #futureofwork #remotework #distant #wfh #4dayworkweek #4dww #fourdayworkweek #salariesintech #booktok #bookrecommendations
7. Share user-generated content material
Person-generated content material (also called UGC or consumer-generated content material) is unique, brand-specific content material created by prospects (for free of charge to you) and revealed on social media or different channels. The authenticity that comes with user-generated content material can’t be beat, and sharing this type of content material is a good way to construct belief along with your viewers.
UGC is available in many codecs, together with photos, movies, opinions, and testimonials. Listed below are some examples of user-generated content material you possibly can publish:
- Repost a video the place somebody reviewed your product
- Flip a tweet the place somebody complimented you right into a graphic for Instagram
- Begin a pattern, problem, or contest which inspires your viewers to publish about your product
- Create a hashtag and share content material posted utilizing the hashtag
8. Flip long-form content material right into a Twitter thread
Not everybody needs to click on on a hyperlink to get extra data, so attempt turning your weblog or every other type of long-form content material right into a Twitter thread so your viewers can digest all the pieces in a single place. Use the headings out of your weblog to prepare your tweets and use emojis for bullet factors to maintain all the pieces trying organized.
For instance, if we wished to show this weblog right into a Twitter thread, we’d begin with an intro tweet, then every social media technique would observe in its personal tweet by means of the thread, utilizing emojis to quantity every tweet.
Electronic mail is the following smartest thing to social media for reaching audiences. 💫
Whereas platforms like Twitter or TikTok are on the mercy of ever-changing algorithms, your e mail record is one thing you personal and management.
Listed below are the steps to beginning a publication of your individual 👇
— Buffer (@buffer) July 25, 2023
9. Use Buffer’s AI Assistant that will help you ideate and write captions
Feeling stumped on what to publish or the right way to caption your posts? Buffer’s AI Assistant is right here to assist with content material creation. It will possibly show you how to give you posts, refine your concepts, write captions, and create high quality content material that resonates along with your viewers.
Listed below are some prompts to get you began:
- I run the [social media name] for a [type of account] Share [number] concepts to assist improve engagement on my account
- Create a social media publish that showcases the advantages of [product/service] for [target audience]
- Write a how-to publish on [topic] for [target audience]
- Write a [social media name] publish about [topic] that features a name to motion for [target audience]
- Create a publish that lists [number] widespread misconceptions about [topic] and supplies correct data
10. Publish polls
Polls are a sensible approach to gauge your viewers’s curiosity and in addition encourage conversations. Sharing polls on Buffer’s Twitter and LinkedIn is a giant a part of Buffer’s content material technique – you possibly can at all times discover us replying to feedback on polls to maintain the dialog going.
These are some methods you need to use polls:
- Request product suggestions
- Market analysis
- Suggestions on the content material you’re posting
- Let followers vote on content material they wish to see
We hope you discovered these methods useful! Keep in mind, not each publish can be a social media success, nevertheless it’s vital to take heed to your viewers and take note of analytics and make changes primarily based in your learnings. Make sure to tell us when you attempt any of those to your social technique and the way it goes for you.
