There’s little doubt that TikTok is among the world’s hottest social media apps. And with over 1 billion customers, TikTok presents loads of worth for manufacturers and companies.
With TikTok analytics, you will note how customers are partaking along with your content material, the place your followers are positioned, their age demographics, after they’re most lively and different metrics. These insights will aid you craft content material that connects along with your goal audiences and expands your attain. It may possibly additionally provide you with a transparent reply into whether or not your efforts are paying off.
On this information, we break down entry and perceive your TikTok analytics.
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What’s TikTok analytics?
TikTok analytics refers back to the information collected from content material to assist content material creators and types observe the efficiency of movies. It contains video metrics, reminiscent of views, likes, feedback and shares, in addition to details about your profile and followers. Alongside along with your creativity, leveraging analytics is vital to creating your TikTok advertising technique.
Why are TikTok analytics necessary for your small business?
You’re in all probability conversant in the expertise of balancing social media developments whereas rising your model’s following and engagement. Managing social’s fast-paced nature may be powerful, particularly you probably have restricted assets. Utilizing TikTok for enterprise analytics is a should as a result of it helps you retain up with developments, nevertheless it additionally requires you to dive deeper to distinguish your viewers and determine their particular behaviors and preferences.
Right here’s a few of our different prime causes utilizing TikTok analytics for enterprise is so necessary:
1: Create a data-driven content material technique
TikTok analytics will aid you create a data-driven TikTok advertising technique by pinpointing your most partaking movies and uncovering details about your viewers, like when they’re essentially the most lively and their location.
The insights you obtain can inform your content material matters, greatest posting occasions, potential content material creators and influencers to collaborate with, related developments and extra.
2: Join along with your target market
The community-oriented nature of TikTok permits manufacturers to cater to their area of interest and target market. TikTok analytics offers you the insights wanted to create content material that resonates and engages your target market. And, if finished accurately, you may optimize your technique for conversion as effectively.
For instance, you may view hashtags to find out related developments or to encourage TikTok challenges and campaigns.
3. Show return on funding
TikTok analytics can present the proof it’s essential show your return on funding. And for those who’re in a position to create a compelling information story, it’ll be simpler to justify a necessity for extra assets to your campaigns.
The right way to entry native TikTok analytics
Like different social media apps, TikTok presents native analytics. Right here’s entry TikTok analytics by way of cell and desktop.
The right way to entry TikTok analytics from cell
- Faucet the profile icon within the backside right-hand nook.
- Faucet the three vertical traces within the prime proper nook and click on Creator Instruments.
- Faucet Analytics.
The right way to entry TikTok analytics from desktop
- Log into your account by going to TikTok.com. (You may also go to tiktok.com/analytics if you’re already logged in).
- Hover over your profile icon, then choose View Analytics.
- On the TikTok homepage, hover over your profile icon and choose Enterprise Suite.
4. This can take you on to the Analytics part of your account.
TikTok insights and metrics to watch
Right here’s a breakdown of what’s out there in native TikTok analytics:
TikTok Account overview
TikTok has 4 major analytics sections: overview, content material, followers and LIVE. Inside every of these classes are sub-categories of analytics.
Video views
This space exhibits you a bar graph of what number of views your movies have acquired within the final seven days. You may also view video engagement for the final 28 days, 60 days or set a customized date vary to get a greater understanding of your progress, and any fluctuations or developments.
Profile views
This part reveals the variety of profile views over your required date vary (final seven, final 28, final 60 days or a customized date vary), which may also help you determine the kind of content material that’s driving individuals to your profile.
The overview tab additionally exhibits you:
- The variety of likes, feedback and shares for every video
- The variety of feedback you’ve acquired
- The variety of movies you’ve shared
TikTok follower analytics
The third tab in your TikTok analytics is all about your follower stats. Seeing actual followers on TikTok and in-depth details about viewers demographics is at all times useful to make sure your content material is resonating along with your target market and supporting follower progress.
Followers
This space tells you the entire variety of accounts that observe you alongside along with your internet followers. Web followers present the variety of new followers minus the variety of unfollows within the final 7 days.
Development fee
This tells you the variety of followers you gained or dropped towards the earlier date vary.
Gender
A primary pie chart with the proportion of your followers by gender.
Age demographics
This part breaks down your followers by age group.
Prime international locations and cities
This part highlights the highest 5 international locations and cities your followers are positioned.
Most lively occasions
This a part of TikTok analytics exhibits the common occasions your followers are lively. You may view these occasions by hours and days. Ideally, you’ll wish to put up your content material earlier than day by day person exercise peaks.
Utilizing this info strategically will aid you decide the greatest occasions to put up on TikTok to succeed in essentially the most followers. Take note of the tallest bars within the graph to see when most of your followers are on-line, then base your TikTok posting schedule round that.
TikTok content material analytics
The subsequent tab in your TikTok analytics is the content material tab. This part exhibits extra particular details about the precise TikTok content material you’re publishing, together with your most seen video. All content material metrics can be found for the earlier seven days solely.
The content material tab additionally exhibits you a few of the similar info you may see within the overview—whole likes, feedback and shares.
Video posts
Right here you’ll see views at a look for the final 9 movies that you simply posted within the final seven days. You’ll additionally get a glimpse into whether or not you stayed on par along with your put up frequency from the earlier interval, or for those who posted roughly content material.
Trending movies
This part exhibits the highest 9 movies with the quickest progress in view numbers over the previous seven days.
Video views by part
On this part, you’re in a position to see how individuals discovered your video, whether or not it was out of your profile or if it appeared on their For You feed.
Video views by area
This part offers you perception into the area your video reached and the place viewers are from in an effort to see precisely the place your content material performs greatest.
Common watch time
That is the common size of time individuals watched your movies—a superb indicator of whether or not your movies are partaking to audiences. Additionally, you will see how typically customers stayed till the tip to look at your complete video.
Complete play time
That is the cumulative watch time for all customers who seen your video, a useful metric for evaluating the efficiency of your movies.
TikTok LIVE analytics
If you happen to click on on the TikTok LIVE tab, you’ll be taken to the LIVE Heart. If you happen to’ve hosted stay movies up to now 28 days or week, in LIVE Heart you’ll be capable to see insights reminiscent of:
- Complete views: The variety of viewers to your stay movies inside your chosen date vary.
- Complete time: The time you’ve spent internet hosting stay movies inside your chosen date vary.
- New followers: TikTok customers who started following you when you have been internet hosting a stay video inside your chosen date vary.
- Prime viewer depend: The very best variety of stay video viewers at one particular time inside your chosen date vary.
- Distinctive viewers: Viewers who watched your stay video a minimum of as soon as (even when a viewer replays your video, they’re counted solely as soon as).
- Diamonds: Digital presents that customers might ship you—you may change these for cash by means of TikTok.
- Viewer rating: The viewers with the best present depend and watch time.
Additionally, contemplate trying out the LIVE Academy to study ideas and methods for livestreaming on TikTok.
Viewing TikTok analytics with Sprout Social
Leveraging TikTok native analytics can enhance your content material technique, however you’ll uncover much more insights by analyzing information in a instrument like Sprout Social.
Sprout’s automated, presentation-ready reviews take the guide work out of reporting, and make it simpler to check your efficiency on TikTok to your different networks. Sprout’s TikTok integration helps you:
- Examine your outcomes over time: Whereas TikTok’s native reporting exhibits you metrics over the previous 60 days, we’ll preserve your whole historic TikTok information as soon as it’s related to Sprout. This lets you view month-over-month or year-over-year comparisons to trace how your movies carry out over time.
- Measure every part in a single view: Consider your whole TikTok-specific metrics in a single view with a devoted TikTok Profiles Report.
- See how TikTok compares throughout social networks: Need to see how TikTok performs towards comparable content material (e.g. Instagram)? Have a look at your put up efficiency throughout networks in the identical report mechanically.
Use TikTok analytics to develop your small business
Now that you understand how to navigate TikTok’s analytics dashboard, you’ll must be sure to’re maintaining a tally of the remainder of your social media as effectively. It may be difficult and time-consuming to mix information from a number of native analytics reviews throughout each social platform. Add within the activity of maintaining with developments on prime of constructing artistic content material and also you’ve add much more accountability to your plate.
That’s the place Sprout Social is available in—our social media administration instrument may also help you retain observe not simply of TikTok, however different networks too like Twitter, Instagram, Fb and YouTube. Our platform’s deep analytics and automation will prevent time, so you may have more room to be artistic and experiment.
Sustain with what customers most need out of short-form video with our TikTok integration.
