The Greatest Social Media Platforms for Video Content material in 2024 [Consumer Data]

Every time I take into consideration social video platforms, the primary ones that come to thoughts are YouTube and TikTok, however these are solely the tip of the iceberg relating to video sharing. There are a number of extra video platforms on the market.

Nonetheless, earlier than we discover the huge choices entrepreneurs have at their disposal, let’s dive into the significance of social media movies, the place customers are watching them, and different essential findings.

The place are customers watching social media movies?

YouTube, Instagram, and TikTok are among the many social media platforms with the best ROI, in response to our 2024 State of Advertising and marketing Report. So, it‘s secure to say that’s the place customers watch social media movies.

In reality, our most up-to-date Video Advertising and marketing Report reveals Instagram is the highest social media platform for ROI, engagement, and lead technology for sharing advertising and marketing movies.

Behind Instagram is YouTube relating to ROI and lead technology.

After all, I can‘t pass over TikTok, contemplating it’s the app I discover myself scrolling via for hours on finish. The short-form video platform has the third highest ROI and is available in 2nd for engagement behind Instagram.

Lastly, there’s Fb. Whereas 60% of entrepreneurs sharing advertising and marketing movies use the longstanding Meta-owned platform, it is available in fourth place for ROI, lead technology, and engagement.

13 Greatest Social Media Video Platforms

1. YouTube

YouTube is the biggest video-sharing platform and the second-largest social media platform on the earth, with over 2.7 billion customers. In accordance with Neilsen, YouTube topped the listing for streaming time for 17 consecutive months in July.

So, if you happen to‘re questioning if the platform could be a welcome boost to your video advertising and marketing or social media technique—the numbers counsel that’s the best transfer!

What I like most about YouTube is how the platform can host numerous codecs of movies, reminiscent of reside streaming, short-form movies, and long-form movies.

You can too make the most of YouTube’s Group tab to talk to interact along with your viewers in between video uploads.

Different key options and advantages embody:

• AI-generated transcriptions and captions
• Easy privateness settings
• Choice to pay to advertise your movies on YouTube and Google
• The power to curate your movies into playlists
• Information analytics and administration instruments through YouTube Studio
• Monetization choices through the YouTube Accomplice Program
• Sturdy audio library

2. TikTok

TikTok is a superb platform for attracting a Gen Z viewers.

Our 2024 Shopper Tendencies Report reveals that 48% of Gen Z customers want to find out about new merchandise through short-form movies on TikTok, and 72% say they’ve used the app within the final three months.

A few of my favourite options of TikTok are:

• Stay stream purchasing capabilities
• A number of monetization alternatives, together with the power for viewers to ship items
• Hashtags for boosts in engagement and group constructing
• Promoting choices for enterprise accounts
• Consistently rising library of trending songs and sounds

3. Instagram

Instagram can be well-liked amongst Gen Z, with 72% reporting to have used the app within the final three months. It is an awesome platform for selling merchandise and promoting them in-app.

Listed below are a number of the greatest options:

• E-commerce capabilities through Instagram storefronts
• Stay stream capabilities
• Shoppable tales

4. Fb

Fb is understood to be extra well-liked amongst millennials and Gen X, however our Shopper Tendencies Report reveals it nonetheless has loyal customers. Our report reveals that 42% of customers take into account the app their favourite.

Options embody:

• Fb Stay
• Fb Tales
• Paid Video Adverts
• Group pages to attach along with your viewers

5. Snapchat

I used to be a junior in highschool when Snapchat launched, and I keep in mind it being extraordinarily well-liked amongst school college students a number of years later.

The app continues to be going robust amongst youthful customers as we speak, with 57% of Gen Z customers saying they’ve used the app within the final three months.

It additionally stays fairly well-liked amongst Millennials, with greater than a 3rd (37%) additionally reporting utilizing it inside the previous couple of months.

Advertising and marketing on Snapchat might be difficult because the app‘s foremost draw is that customers can ship one another movies and photographs that disappear after 24 hours. It’s extra well-liked for interpersonal communication.

Nonetheless, entrepreneurs can nonetheless leverage the app thanks to varied options like Snap Adverts, Story Adverts, and Collections Adverts.

6. Twitch

Twitch is a reside streaming platform particularly well-liked amongst players; nevertheless, you don‘t must be within the gaming trade to leverage it.

Manufacturers like Wendy’s and Previous Spice leverage influencer advertising and marketing by tapping into well-known streamers who can introduce their merchandise to a wider viewers.

My favourite Twitch options and advantages are:

• Monetization choices through its affiliate and partnership packages
• Stream scheduling
• Stay feedback
• Channel analytics

7. X (previously Twitter)

X is usually considered a micro-blogging platform, however it has video posting and sharing talents. Customers with out an X subscription can add movies as much as 140 seconds lengthy.

Subscribers can add movies as much as 4 hours lengthy, relying on whether or not they use iOS, the desktop model of X, or Android.

8. LinkedIn

I solely just lately found the completely different potentialities relating to video on Linkedin, and I used to be pleasantly shocked. Customers can add as much as 10 minutes of native video on the platform, stream for as much as 4 hours, and put up video advertisements which can be as much as half-hour lengthy. 

Moreover, I’ve discovered that drumming up engagement for movies on LinkedIn is fairly straightforward since you’re relying by yourself community plus the networks of others to share your content material. 

One in all my most up-to-date movies is a TikTok I embedded in a LinkedIn put up. In only a week, that put up garnered greater than 1,700 views and reached extra 1,200 folks.

It is price noting that I solely have about 600 folks in my LinkedIn community.

9. Pinterest

Pinterest’s video capabilities are particularly useful for retail manufacturers seeking to attain customers searching for inspiration. Pinterest is a social media platform that enables customers to create digital imaginative and prescient boards for inspiration relating to model, artwork, recipes, and extra. 

For instance, Fenty Magnificence makes use of its Pinterest board to put up movies exhibiting its merchandise in use whereas giving make-up inspiration. Manufacturers may also make curated Pinterest boards consisting of a number of movies, all inside the identical area of interest. 

Different helpful options are: 

• Shoppable video advertisements that includes a video clip selling related merchandise to customers with related pursuits
• Customized assortment advertisements permit a number of photographs that may embody one video and three supporting photographs selling related merchandise.

10. Reddit

Reddit is an app that focuses on group and discussions. Manufacturers can leverage Reddit video advertisements to construct discussions round their services whereas constructing group within the type of subreddits. 

Although movies might be as much as quarter-hour lengthy, I counsel holding them not than 30 seconds to a minute. 

11. Discord 

Manufacturers leveraging Discord usually use the platform for group advertising and marketing. That is achieved by creating a chosen area (server) that serves as a central hub for interactions between the model and its customers and segmenting customers into completely different channels that attraction to their pursuits. 

So, the place does video are available in? Effectively, I put Discord on this listing as a result of the platform permits for video calls, which permits server members to tune in and converse. Manufacturers can host webinars, tutorials, Q&As, and extra through reside video calls and streams. 

12. Telegram

Telegram is a cloud-based messaging app that lets viewers ship messages, movies, photographs, and information to one another. Customers may also make voice and video calls. 

Telegram could be a nice platform for offering customer support, and its video capabilities can permit manufacturers to higher troubleshoot points, reply questions, or present visible tutorials.  

13. Vimeo

Vimeo is usually in comparison with YouTube, however I personally imagine the previous has some technical capabilities that give it an edge over the extra well-known platform.

Vimeo permits customers to put up movies that may solely be seen by followers or chosen accounts, which might be useful if you wish to construct group through unique content material. 

Ideas for Sharing Social Media Movies

1. For many platforms, zone in on short-form movies.

The world is turning into extra fast-paced on daily basis. Whereas many individuals are watching social media movies of their spare time, some are watching them on the go.

For instance, I typically watch TikTok movies and Instagram Reels on the subway or bus whereas operating errands.

My pals typically watch movies in between conferences or whereas ready for an appointment.

These quick durations of time do not go away a lot room for customers to look at long-form movies, so many entrepreneurs counsel specializing in creating short-form, or “snackable,” video content material.

“Utilizing snackable movies on social can really drive extra engagement than static photographs,” says Meisha Bochicchio, Content material Advertising and marketing Supervisor at Wistia.

In the case of creating efficient snackable content material, Bochicchio says, “First issues first, remember that most social media platforms will routinely begin taking part in video content material as viewers scroll.

So, be certain that your movies are autoplay-friendly. Hold them quick and put your key messaging within the first few seconds.”

“Keep in mind that most individuals gained’t hear your audio, so be certain that your movies are additionally silent-friendly, ”Bochicchio advises. “Think about textual content overlays, or add captions straight on platforms like LinkedIn, Twitter, and Fb.”

To be taught extra about this technique, take a look at this put up on snackable content material, or this put up that highlights the newest short-form video tendencies.

And if you wish to make snackable content material by yourself, our AI-powered Clip Creator device can convert textual content into skilled movies for what you are promoting with only a few clicks.

2. Take a look at completely different video codecs, too.

Whereas short-form video content material is a superb tactic to harness, you possibly can nonetheless publish longer movies so long as they’re participating and beneficial to your viewers.

For instance, whereas folks won’t wish to watch a two-hour business, they might watch an extended reside video Q&A, an interview with a thought chief, or a video that tells an extended however entertaining story.

When you can actually check longer-form movies, you can too check out different codecs, reminiscent of reside streams, interactive movies, and purchasing movies, on platforms like TikTok, Instagram, and Fb.

It is price noting that 46% of Gen Z customers within the U.S. have participated in reside purchasing occasions, and 47% have bought from a reside stream.

As new video codecs emerge, it may be useful to find out if they may work in your model and design a check round them.

Make sure you determine and monitor the best success metrics. For instance, if you happen to‘re testing an extended video, have a look at its views and dropoff charge to see how lengthy viewers keep tuned.

In the meantime, if you happen to strive a extra interactive method like a reside stream or Q&A you can too be aware of feedback, engagements, and shares on the content material whilst you’re reside.

3. Meet your video audiences the place they’re.

As with every social media technique, some content material will carry out higher on some social media platforms moderately than others.

Whereas snackable, consumer-facing content material would possibly carry out effectively with YouTube, Fb, and TikTok’s giant shopper audiences, a B2B advertising and marketing video or a Q&A with a company thought chief would possibly carry out higher on a professional-facing community like LinkedIn.

Fortunately, to create an awesome advertising and marketing technique, you don‘t (and shouldn’t must) place your movies on each single social media platform.

Nonetheless, you need to analysis the demographics of every main community, determine which audiences would possibly interact most along with your content material, and begin publishing movies the place it makes essentially the most sense in your model and objectives.

Then, proceed to keep watch over platforms you’ve got dominated out in case they proceed to evolve and supply your model extra viewers alternatives sooner or later.

4. Do not all the time lean on repurposed content material.

Throughout my early days as a content material creator, I might typically repurpose content material throughout a number of platforms. That technique was ample for some time, however issues have modified since then.

At this time, it could actually nonetheless be useful for manufacturers to repurpose some video content material for various platforms once they have related audiences and options. This can be a good way to check whether or not your content material technique for one platform will work with one viewers.

Nonetheless, as a result of understanding your social media viewers is extra essential than ever, you would possibly wish to take into account having a barely completely different video technique in your most essential video platforms.

Whereas there might be occasions the place you possibly can simply repurpose content material to save lots of time or bandwidth, some platforms like TikTok and Instagram are evolving with algorithms that would deprioritize your content material if it has a watermark from one other community.

5. Embrace influencers and prospects.

Even if you happen to’ve executed your whole analysis and churn out movies each day, it could actually nonetheless be extremely laborious to put up a viral piece of content material that grows your viewers.

Fortunately, there are consultants on each social media platform who know how you can create movies. And, a few of them will even create movies for you — after which share them with their audiences.

That is why one nice development technique can contain reaching out to influencers or thought leaders with experience in your trade and both that includes them in your movies or getting them to endorse your model of their content material.

If you cannot afford to have an influencer assist increase your video technique, you can too look in direction of completely satisfied customers.

With this technique, you possibly can encourage prospects to share a video about their expertise along with your model on social media, or you possibly can create a video full of a number of items of user-generated content material from completely satisfied prospects.

As a result of as we speak’s customers crave authenticity from manufacturers, user-generated content material not solely can offer you free video content material however may also unfold model consciousness to prospects or folks researching you on social media.

Navigating Social Media Content material

Greater than ever, social media and content material advertising and marketing are all the time evolving. As a marketer, it‘s essential to remain updated with the newest tendencies and knowledge to higher inform your methods — whether or not you’re investing in video or different ways.

Editor’s word: This put up was initially printed in June 2021 and has been up to date for comprehensiveness.