Oftentimes, entrepreneurs focus closely on Google when vying for visitors. This is smart contemplating Google is undoubtedly the preferred search engine, with over 80% of the search market share.
![→ Download Now: SEO Starter Pack [Free Kit]](https://no-cache.hubspot.com/cta/default/53/1d7211ac-7b1b-4405-b940-54b8acedb26e.png)
However that recognition makes it essentially the most difficult search engine on which to rank extremely. You’re lacking crucial alternatives for visitors if you happen to neglect different engines like google.
Right here, we will discover the highest 11 engines like google worldwide, so you possibly can talk about another potential visitors sources in your subsequent search engine marketing assembly.
Word: To compile our listing, we appeared on the worldwide market share of engines like google on desktop and cellular from November 2021 to November 2022.
High Search Engines
- Bing
- Yahoo!
- Yandex
- DuckDuckGo
- Baidu
- Ask.com
- Naver
- Ecosia
- AOL
- Web Archive
1. Google
With over 80% of the search market share, Google is undoubtedly the preferred search engine. Moreover, Google captures nearly 95% of cellular visitors.
The big visitors potential makes Google a viable possibility when aiming to seize natural or paid search. The draw back, after all, is nearly everyone seems to be competing for a similar visitors.
Additionally take into account Google’s algorithm, like featured snippets, goals to satisfy customers’ wants immediately on Google, in order that they need not click on any hyperlinks. These options, and Google’s recognition, would possibly make it onerous so that you can seize the web site visitors you need.
2. Bing
Bing, Google’s largest contender, rakes in 15% of U.S. searches. This engine additionally powers Yahoo, the U.S.’s third-biggest search engine.
Bing’s search pages look remarkably just like Google’s, with the identical classes and an identical white background, with blue hyperlinks and inexperienced URLs.
Nevertheless, Bing moreover gives “Rewards,” a program that offers you factors while you search or store on the engine. You’ll be able to then redeem these factors for reward playing cards, nonprofit donations, and extra.
3. Yahoo!
Admittedly not the sleekest search engine interface, Yahoo! nonetheless manages to seize third place in our listing, with just below 3% of the worldwide market share.
Yahoo! is powered by Bing, so search outcomes are extremely comparable between the 2 engines like google. Nevertheless, it is nonetheless an essential search engine in its personal proper, with over 600 million complete month-to-month customers.
4. Yandex
Russian search engine Yandex has roughly 2% of the worldwide market share. Nevertheless, it’s the most broadly used search engine in its dwelling nation, with Google holding the quantity two spot. If you happen to do enterprise globally and wish to attain Russian prospects, there are some things to remember.
For instance, Yandex has many high quality indicators or badges it could show alongside search outcomes. One of the distinguished is the web site high quality index or SQI which signifies how helpful your web site is to customers.
Like Google, Yandex additionally takes into consideration whether or not or not a consumer’s question has native intent and can show regional-dependent outcomes. To account for this, you’ll want to enter Yandex’s webmaster instruments and set a web site area.
5. DuckDuckGo
If you happen to’re uneasy about focused advertisements or don’t need your search knowledge saved, you would possibly need to attempt DuckDuckGo, which touts itself as “The search engine that does not observe you.”
DuckDuckGo does not observe, accumulate, or retailer any data, so that you’re protected to seek for footwear with out feeling bombarded by subsequent Macy’s advertisements. It is value noting there are nonetheless advertisements on DuckDuckGo — simply not customized ones.
Moreover, DuckDuckGo has a clear interface and just one search web page, making it simpler to navigate than different engines like google. With a median of 94,758,414 each day direct searches as of September 2022, it is slowly gaining steam within the search market.
6. Baidu
Baidu is China’s largest search engine, capturing over 63% of China’s search market. The search engine seems to be just like Google (in addition to being in Mandarin), with a white background, blue hyperlinks, and inexperienced URLs. Like Google, Baidu goals to include extra wealthy options within the SERPs.
If you are interested in interesting to the Asian market, Baidu is an effective possibility to think about.
Nevertheless, the search engine censors sure photos and blocks pro-democracy web sites. If you happen to’re evaluating search outcomes, you’ll discover a extra complete outcomes listing on Google.
7. Ask.com
Ask.com, previously often called Ask Jeeves, is a search engine designed to reply questions. Based on Ask.com, its mission is to “allow curious folks to seek out the knowledge they want.”
The interface of Ask.com is just like Yahoo’s interface. Nevertheless, not like Yahoo, which is powered by Bing, Ask.com is its personal standalone search engine. Ask.com sees most of its visitors from customers positioned in america (51.8% of its visitors, to be precise.)
8. Naver
Naver is South Korea’s second hottest search engine, claiming 28.81% of the search engine market. Naver’s interface is completely in Korean, and there’s no English model of the web site.
Nevertheless, Naver is greater than a easy search engine. Customers of the web site can entry information content material, search solutions, and extra.
Naver is a localized search engine, which means it doesn’t crawl and catalog all the Web. If you happen to’re concentrating on the South Korean market together with your content material, be sure your search engine marketing matches the factors of South Korea’s second hottest search engine.
9. Ecosia
Ecosia is “the search engine that vegetation timber.” For each search a consumer makes with Ecosia (both the webpage or its free browser extension), Ecosia will plant timber in susceptible areas with the revenue the corporate makes from its searches. To this point, Ecosia has funded 146 million timber.
Ecosia is rising in recognition, however it’s particularly in style in Germany the place the corporate is predicated. Worldwide, Ecosia has gained 0.11% of the search engine market share. Like Yahoo!, Ecosia is powered by Bing.
10. AOL
AOL, previously often called America On-line, is each a web based media firm and a search engine. The interface of the web site contains a search bar and nationwide information articles, together with native information and climate.
Most of AOL’s visitors is generated from america, 86.38% to be precise.
11. Web Archive
Web Archive is a special type of search engine. As its identify implies, Web Archive is a free archive of books, films, software program, music, web sites, and so forth.
As a substitute of making an attempt to rank on this search engine like bloggers would attempt to do for different engines like google, customers can join a free account and may add their content material to the archives.
Most of Web Archive’s viewers is positioned in america. Nevertheless, the search engine is gaining recognition in different international locations, similar to Nice Britain and India.
Rising Search Engine Traits
The highest engines like google could have one other competitor vying for consumer enterprise within the close to future, as Arel=”noopener” goal=”_blank” hrefs has introduced they’re engaged on a search engine of their very own.
Presently in beta, Yep, is exclusive from different platforms because it shares 90% of its advert income with content material creators. With this mannequin, Yep goals to encourage extra folks to share their information and high-quality content material.
Google can also be working to prioritize good content material with their 2022 Useful Content material Replace. HubSpot’s Head of search engine marketing Content material Aja Frost says the replace has enormous implications for the trade.
“First, Google is sending a robust sign that content material written by people is preferable to content material by computer systems. (Ironic, given nearly all the SERPs are algorithmized.)”
Frost additionally factors out that this replace ought to encourage SEOs to take a extra complete method to web site efficiency.
“This replace can also be reinforcing the concept that your area is one entity, and content material on one a part of your web site will affect the efficiency of one other a part of your web site,” Frost explains. “With this in thoughts, SEOs must be their web site as a complete — not remoted units of pages.”
Suppose Past Google
Finally, it is important to think about various visitors alternatives in addition to Google when creating an search engine marketing technique.
By diversifying your sources, you’re extra more likely to seize the primary web page on SERPs, and also you’re in a greater place to discover a really perfect audience.
This text was initially printed in September 2018 and has been up to date for comprehensiveness.
