As a small enterprise, you want your instruments to be environment friendly and fairly priced. For those who’re working with a small staff (or a mighty staff of 1), you don’t have the time to navigate clunky, complicated instruments. You want one thing easy and straightforward to make use of.
E-mail advertising and marketing is a great transfer for any small enterprise proprietor. The return on funding is many instances higher than expenditure throughout industries.
However how do you select what electronic mail platform to make use of among the many plethora of instruments obtainable?
Right here, we’ve rounded up the highest 4 electronic mail advertising and marketing service suppliers in your small enterprise. No matter your wants are, considered one of these instruments would be the good match for you.
Benchmark E-mail
Benchmark E-mail makes use of a drag-and-drop intuitive electronic mail builder to make creating attractive emails seamless.
The built-in photograph editor helps less-experienced customers design visually gorgeous electronic mail designs with out the necessity for extra superior photograph modifying software program like Photoshop.
In addition they provide web-integrated sign-up kinds, automated electronic mail campaigns, A/B testing, and detailed reporting that assist develop, retain, and convert loyal clients.
In brief, Benchmark E-mail is an all-in-one answer so as to add to your tech stack for companies massive and small.
Pricing Plan
Benchmark has three pricing tiers, starting from free to customizable (for enterprise clients).
Their free plan presents the e-mail builder, sign-up kinds, experiences, 500 contacts, and three,500 emails monthly.
Verdict
Benchmark is a good electronic mail advertising and marketing service supplier possibility for any small enterprise, eCommerce, or hospitality enterprise. Its reserve of visually-focused electronic mail templates makes it particularly good for visually-focused companies or retailers, corresponding to wedding ceremony photographers, panorama designers, bakers, and so on.
MailChimp
MailChimp is beginning the record as a result of it has the very best model recognition as a preferred electronic mail advertising and marketing service. You’ve doubtless heard probably the most about it and puzzled if it’s definitely worth the hype.
MailChimp is nice for unbiased customers. It’s simple and straightforward to be taught. A flexible drag-and-drop electronic mail builder and built-in knowledge analytics instruments make it simple to trace and alter your electronic mail advertising and marketing technique.
It’s accessible sufficient for newcomers and strong sufficient for superior electronic mail entrepreneurs. Over 300 integrations with third-party instruments make it simple to create a advertising and marketing hub.
MailChimp additionally presents multi-factor authentication (MFA) as an added safety measure. With out strong safety, hackers can rapidly achieve unauthorized entry to your electronic mail accounts. In consequence, they’ll compromise delicate knowledge and even ship fraudulent emails on behalf of your model.
In brief, MailChimp is a central platform for all-in-one advertising and marketing, simple for newcomers, and superior sufficient to help your enterprise because it grows.
Pricing Plan
MailChimp has 4 cost plans. You need to use MailChimp at no cost as much as 1,000 electronic mail sends and 500 subscribers, however the worth begins to climb after that.
As has turn into normal within the electronic mail advertising and marketing trade, the extra your electronic mail record grows, the extra expensive your month-to-month plan turns into. Rightfully so, as you have to pay for superior options like limitless contacts.
Verdict
For those who’re new to electronic mail advertising and marketing software program and are simply starting to develop your contact record, MailChimp is a strong option to get some expertise below your belt.
Nonetheless, as you develop, the worth tag gained’t be definitely worth the performance until you’re a luxurious model or promote high-ticket items and providers.
MailChimp isn’t probably the most cost-effective possibility if you happen to solely want a month-to-month publication.
Fixed Contact
Fixed Contact was created particularly for small companies. Its highly effective options lean in direction of small enterprise wants greater than electronic mail advertising and marketing options of higher complexity.
Fixed Contact presents 100+ pre-built electronic mail templates that make aesthetically interesting emails easy to create.
Moreover, they provide a whopping 3,000 software program integrations to third-party instruments. This makes Fixed Contact probably the most versatile electronic mail advertising and marketing supplier on the record.
They primarily excel at electronic mail drips, which will be essential for small companies who need to:
- Merely ship out Completely happy Birthday emails to their buyer base
- Run a limited-time provide
- Market an occasion
Pricing Plan
Fixed Contact is likely one of the extra reasonably priced electronic mail advertising and marketing service suppliers on the market. Their easiest plan begins at solely $12 a month. They’ve additionally adopted the mannequin of charging per subscriber, however their highest-paid plan remains to be a lot decrease than many alternate options.
Verdict
Fixed Contact is an efficient selection for small enterprise house owners who need easy, clear effectivity and a strong platform to develop their electronic mail advertising and marketing efforts.
Klaviyo
Klaviyo is constructed for eCommerce companies but additionally markets itself to the wellness and eating industries.
It presents seamless integration with the most well-liked eCommerce platforms like Shopify, Sq., Wix, and Adobe.
Klaviyo additionally presents viewers segmentation and record administration to make widespread electronic mail advertising and marketing duties easy.
You’ll be able to effortlessly create welcome electronic mail sequences for brand new shoppers, automate reminders about bookings and appointments, run particular and seasonal promotion offers, create members-only record segmentation, and extra.
In addition they provide strong SMS advertising and marketing capabilities, together with 20+ pre-built automations, mobile-optimized kind builders, QR codes, and a complete analytics dashboard.
Pricing Plan
Klaviyo has a three-tiered pricing plan. The free plan will get you 250 contacts, 500 month-to-month electronic mail sends, 150 SMS messages, and free electronic mail help for 60 days.
The tiers enhance from there from $45 a month to $60 a month. Like the opposite electronic mail advertising and marketing platforms, these month-to-month charges enhance as your record grows.
Verdict
For those who run an eCommerce enterprise, that is the e-mail instrument for you. Klaviyo makes it easy to combine together with your on-line store. You may also increase into SMS advertising and marketing at reasonably priced charges.
This platform can also be an excellent possibility if you happen to deal with plenty of bookings, reservations, or memberships.
Develop Your Small Enterprise With An E-mail Advertising and marketing Service
No matter your wants are in your small enterprise, there’s a instrument that’ll make it easier to manage, consolidate, and develop your consumer base with out making an enormous funding upfront.
To be taught extra about selecting an electronic mail advertising and marketing service supplier, organising your first electronic mail advertising and marketing marketing campaign, and rising your mailing record, learn our electronic mail advertising and marketing information.
Which electronic mail advertising and marketing instrument will you add to your tech stack?
