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The highest 10 Ragan Coaching movies of 2023


Top 10 Ragan Training videos of 2023

Communications is continually in flux and so are the talents we have to keep related. However the place can we flip to stage up our core competencies—and which will we most want to enhance?

Enter Ragan Coaching. It’s a one-stop hub that includes all of Ragan and PR Every day’s webinars, digital summits, certificated collection and stay conferences—with coaching classes protecting all the pieces from strategic planning and worker comms to social media, disaster planning and extra.

A fast look on the most watched movies on Ragan Coaching provides you a good suggestion which expertise and competencies your friends (and, possible, your bosses) worth most.

That’s why we pulled collectively this 12 months’s high movies checklist, ranked by consumer views and takeaways throughout a mixture of the location’s 12 ability classes. You’ll see some oldies-but-goldies right here—and others specializing in evergreen expertise like writing.

Dig into Ragan Coaching’s data base to set your self up for fulfillment in 2024:

1. Be Your Division’s Finest Author

Instructors: Emily Inverso, Senior Director, Axios HQ; Jim Ylisela, Co-Founder and Senior Accomplice, RCG

Finest tip: A five-step writing components for writing scannable copy that staff will love—whether or not it’s an e mail or intranet put up. You additionally gained’t need to miss Ylisela’s 3-30-3-30 rule for higher writing

2. ChatGPT Isn’t Taking Your Job: Why Writing Like a Journalist Nonetheless Issues

Teacher: Alan Black, Director of Company Communications, U.S. Navy at Dahlgren, Virginia

Finest tip: “Make it click on”—secrets and techniques of sticky headlines, topic traces, teasers, leads and CTAs

3. What’s Subsequent within the Age of TikTok: Easy methods to Go Massive with Micro Video

Instructors: Adu Adu, International Head of Social, Creator & Tradition, Logitech; Lexi Herrick, Director of Viewers Improvement, Social Media and Analytics, Attract Journal (Conde Nast) 

Finest tip: The magic of “RUI” not “ROI”—three traits of each profitable, viral TikTok video.

4. Disaster Administration: Easy methods to Lead Workers from Chaos to Calm with Tradition

Teacher: Brian Brockman, Vice President of Communications, U.S. and Canada, Nissan Motor Corp

Finest tip: 5 methods to determine significant outreach initiatives that assist staff throughout change (sure, city halls and AMAs are within the combine, however so is inside ambassadorship by way of social media)

5. The place Inclusivity and Accessibility Meet on Social Media

Teacher: Destanie Morman, Communications Director, Vote Run Lead

Finest Tip: Examples of the right way to put up accessible photographs and video, together with descriptive captions, colour distinction and extra

6. Writing Certificates Course (Week 1)

Teacher: Jill Stewart, Writing Coach and Adjunct School Member, DePaul College’s School of Communication

Finest tip: Easy methods to “weed out wordiness” utilizing an train assured to cut back repetition and redundancy (sure, that enjoyable recurrence was intentional!)

7. Considerate Thought Management on LinkedIn

Teacher: Nicole Moreo, Head of Buyer Insights for North America, LinkedIn

Finest tip: Easy methods to create “empathy maps” in your LinkedIn viewers to ensure your posts hit—and clear up—their ache factors)

8. Progressive Intranets: Easy methods to Break Down Silos and Increase Engagement

Teacher: Shannon Iwaniuk, Director of Inside Communications, Alcon

Finest suggestions: A fast approach to audit your intranet (plus straightforward fixes to replace the design of your intranet)

9. Inclusive Writing Methods that Foster Belonging

Teacher: Future Chambers, Vice President and Head of Advertising, Lippe Taylor

Finest tip: A guidelines of correct nouns and energetic voice examples that assist to maintain inclusivity and a people-first mindset on the forefront of our language

10. Knowledge-Pushed Social Media Measurement: Dealing with Tight Budgets, Monitoring Belief and Extra

 Teacher: Andre Hidalgo, Affiliate Director of Social Media, AARP

Finest tip: The one factor your boss desires to listen to—and the right way to handle that lingering ROI query.

Brian Pittman  is the Dean of Ragan Coaching a Ragan Communications occasion producer. For extra details about Ragan Coaching, contact him at brianp@ragan.com.

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