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The Newest Magnificence Traits in Make-up, Skincare, and Perfume
Some are already asserting the “return of make-up”, however our social knowledge suggests in any other case. Out of all magnificence traits classes, skincare has seen essentially the most progress amongst influencers and their audiences over the previous 12 months. The class with the second highest price of progress is perfume, adopted by make-up and hair care.
Nonetheless, though skincare has essentially the most progress in the meanwhile, magnificence manufacturers throughout all classes are performing properly. To see which magnificence manufacturers are Prime Performers, Trending, Most Talked about, Most Environment friendly, and have the Most Loyalty amongst influencer content material this month, take a look at the Traackr Leaderboard.
3 Rising Magnificence Traits
Our evaluation additionally revealed three key skincare traits that aren’t solely surfacing in influencer viewers knowledge, however rising in indie model experimentation, and sweetness reporter tales.
A-Magnificence
Korean magnificence (Okay-Magnificence) is a world development that noticed yet one more spike in the course of the pandemic. However are shoppers prepared for one thing new? Our knowledge means that A-Magnificence (African Magnificence) is likely to be a doable successor.
A-Magnificence ingredient phrases throughout all platforms, evaluating August 2019 – July 2020 vs August 2020 – July 2021:
- +15% in activated influencers
- +15% in posts
- +37% in engagements
A-Magnificence is categorized as magnificence merchandise that comprise elements from Africa like shea butter, mongongo oil, moringa oil, and extra. In line with BoF, African entrepreneurs are actually redefining A-Magnificence to be about greater than elements, however cultural ties.
This brings up one other doable parallel between Okay-Magnificence and A-Magnificence: the precarious line between cultural appreciation and cultural appropriation.
Just lately, people from the asian group have voiced concern over the appropriation of asian methods and traits, particularly these with conventional roots. As A-Magnificence and different minority-led traits proceed to rise, it’s essential to maintain this in thoughts. Earlier than you leap in, educate your self on its origins and ask how (or if) you possibly can respectfully and ethically incorporate it.
Skinalism
Now that issues are recovering from the pandemic many publications, manufacturers and specialists are declaring the return of make-up. If that is true, will skincare change once more? Information exhibits that influencer conversations are indicating a transfer again in the direction of “skinalism”, or less complicated skincare routines.
Skinalism Magnificence Development Content material Throughout All Platforms, evaluating August 2019 – July 2020 vs August 2020 – July 2021:
- +31% in activated influencers
- +121% in posts
Nonetheless, it’s nonetheless somewhat too early to inform whether or not this skinalism development will actually solidify. Whereas influencers are actually speaking about minimalist skincare routines extra, client engagements have but to maintain tempo.
Skincare merchandise with a psychological well being twist
It’s maybe unsurprising that we see skincare and psychological well being being talked about alongside one another. Not solely is that this a development that has continued to select up over the previous 12 months, main corporations like Uncommon Magnificence have proven how magnificence manufacturers can put money into and maintain genuine and inclusive conversations surrounding psychological well being. Nonetheless, now we’re even seeing new manufacturers emerge that straight tie psychological well being to its merchandise.
Content material mentioning skincare merchandise and psychological well being collectively throughout all platforms, evaluating August 2019 – July 2020 vs August 2020 – July 2021:
- +13% activated influencers
- +17% posts
- +15% engagements
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