When MediaMath was based in 2007, it was a contender. Like lots of the DSPs, SSPs and surrounding advert tech corporations fashioned throughout that point, it was poised for a brilliant future. Early workers dreamed of an enormous exit that may permit them to money of their fairness.
Quick-forward to 2023, and MediaMath has filed for chapter on June 30. The information didn’t really feel utterly stunning because it got here after years of falling behind different main DSPs like The Commerce Desk and Google.
As soon as valued at near $1 billion, MediaMath had raised $600 million throughout its decade-plus run. However when it filed for chapter, it was solely after an acquisition fell via that was only a fraction of that valuation – roughly $60 million or so. Its collectors most well-liked the economics of a chapter over a sale.
On this week’s episode, we carry out the post-mortem of MediaMath, together with what its demise means for the remainder of advert tech. And there’s nonetheless loads of fallout to return, despite the fact that the DSP has already shed its prospects. Its collectors are collectively owed greater than $100 million, and workers are scrambling to search out different positions.
The top of MediaMath often is the finish of 1 period and the signal of a brand new one. In programmatic’s subsequent chapter, just a few advert tech corporations will management the pipes between patrons and sellers.
