MediaMath went bankrupt a month in the past, and publishers are feeling the results. Some SSPs are attempting to recoup media spend on writer websites that MediaMath can’t pay for.
A mixture of SSPs with deep pockets, like Google, and smaller ones, like GumGum, aren’t making publishers return cash. However different SSPs, together with publicly traded Magnite and PubMatic, are clawing again their respective $12.6 million and $10.5 million from publishers.
It’s authorized via a contractual time period referred to as sequential legal responsibility. However that doesn’t imply publishers prefer it.
Then, have you ever written an X but? On X? Everybody was tweeting (X-ing?) this week about Government Chairman Elon Musk’s rebrand of Twitter to X.
In the meantime, opponents are speeding into the vacuum created by customers’ disenchantment with Twitter. There’s Instagram’s Threads, startups like BlueSky and TikTok’s new text-only posts. We unpack all the things you’ll want to learn about X and its new opponents.
