Over the previous few years, the Edtech trade has seen sharp progress. Forbes expects the worldwide Edtech market to develop yearly by about 16.5%. And this spike may be attributed to the most important rise within the utilization of good gadgets.
Talking of good know-how, the huge transformation conventional schooling programs have witnessed is simple. Training and education are not one-way communications.
As customers have moved on-line from typical mediums, they count on frictionless engagement. However as a result of rising noise, channels like social media, emails, bodily conferences, and bulletin board notices are sometimes inefficient.
The answer? With 2 billion and counting energetic customers, one messaging platform that outshines each communication channel is WhatsApp.
This text covers ten causes to combine WhatsApp for Edtech and unlock increased engagement.
The reason why we predict WhatsApp must be part of your advertising and marketing technique for Edtech
If you happen to’re questioning why a standard messaging device like WhatsApp must be included in your instructional establishment or firm’s advertising and marketing resolution, listed below are ten causes that’ll offer you readability:
1. Huge demographic of customers
WhatsApp is a default messaging app in most international locations, with over 100 billion messages exchanged each day. And its energetic consumer base grows month-to-month and is at the moment at 2.24 billion — virtually 30% of the world’s inhabitants.
So there’s a excessive probability, primarily based on what your Edtech firm sells and who you goal, they’re more than likely already actively utilizing WhatsApp. This huge demographic of customers must be a purpose sufficient to start out utilizing WhatsApp to speak and have interaction your viewers.
2. WhatsApp affords seamless real-time communication between two events
Communication via telephone calls or emails in schooling is tedious. It frustrates college students and oldsters because it leaves them with unanswered queries. Additionally, mother and father and college students are required to speak with lecturers and organizations inside normal working hours — sometimes 8 am to 4 pm.
That’s when WhatsApp steps in.
Dad and mom and college students might have questions on programs, charges, exams, occasions, and so forth. And WhatsApp takes real-time communication between two events to the subsequent stage. It’s a seamless messaging medium to get in contact with lecturers or administration and get queries answered then and there.
WhatsApp messaging additionally saves lecturers and admins hours of effort and time in any other case spent calling every dad or mum or scholar to convey time-sensitive data.
3. WhatsApp is a perfect device for low-connectivity places
WhatsApp makes use of minimal information and doesn’t want excessive web velocity to operate.
Subsequently, it may be used for on-line educating and speaking easily with people in bad-coverage, distant areas the place digital sources to assist on-line studying are scarce.
4. WhatsApp has a user-friendly interface and is simple to make use of
Not all educators are tech-savvy. They might lack the experience to make use of complicated collaboration and video conferencing instruments like Zoom or Google Meet. Additionally, restricted community connectivity and gadget functionalities might hamper communication.
Alternatively, WhatsApp is a reasonably simple device with easy navigation that wants zero technical experience. All educators want is a primary smartphone. Additionally, the app’s shut resemblance to plain SMS messaging and straightforward one-click video conferencing makes it simpler for non-tech-savvy lecturers to adapt shortly.
Utilizing WhatsApp’s user-friendly and acquainted interface, educators can run courses and educate on-line with none fuss.
5. WhatsApp is extra dynamic and facilitates proactive interactions
Typical classroom studying is one-way and monotonous. However WhatsApp is extra dynamic and encourages proactive interactions between college students and educators.
College students can hear in, watch, be taught, and talk proactively with lecturers, no matter their places. WhatsApp additionally makes it simpler for college kids to submit assignments, obtain scores, or participate in WhatsApp group discussions, to call just a few.
You can even nudge scholar interactions by sending focused advertising and marketing notifications on WhatsApp, as an illustration, requesting their opinion on a specific course, following up on submissions put up due dates, sending webinar enrollment requests, and so forth.
6. To equip college students and improve their studying expertise
A optimistic examine ambiance outcomes from lecturers equipping college students with up-to-date data and enhancing their studying expertise.
Incorporating WhatsApp into the training course of could make the scholar’s expertise extra interactive and fascinating. An ideal place to begin is to offer college students with course-related video clips, audio, PPTs, notes, and different instructional sources utilizing WhatsApp.
Doing so ensures the scholars’ studying by no means stops outdoors the classroom with out them feeling overwhelmed with the e-learning course of.
7. To facilitate teamwork and collaboration between college students
WhatsApp for schooling may be leveraged as a device for collaboration and teamwork, too. Academics or organizers can create a WhatsApp group with a click on and add as much as 1024 college students per the present restrict.
Such scholar collaborations give rise to a community-like really feel the place college students reply one another’s queries and allow them to be taught collectively as a staff. This can be a win-win scenario for lecturers, too, as college students assist one another outdoors lecturers’ working hours, thereby decreasing their workload.
8. The power to ship scholar or dad or mum reminders
Sending well timed reminders is the easiest way to ask re-engagement. WhatsApp permits you to automate, schedule, and ship pleasant reminders to college students and oldsters to keep away from last-minute hassles.
Typical examples embody sending advertising and marketing notifications, resembling cost reminders, webinar reminders, project submission reminders simply earlier than a deadline, exams, and plenty of extra. Reminding your viewers via WhatsApp in a pleasant method encourages re-engagement and retention charges throughout courses and programs.
Tip: Personalize reminders by addressing the scholar or dad or mum by their identify to extend engagement and open charge additional.
9. Simpler to gather suggestions
Suggestions is crucial to enhance studying experiences and perceive the scholars’ views.
Amassing suggestions put up course completion, as an illustration, permits you to determine any roadblocks which will have hampered the scholar’s expertise. It provides you a chance to enhance the course construction and get extra energetic engagement.
Probably the most generally used suggestions technique – Google survey types are prolonged and time-consuming. WhatsApp is a superb various to them, the place you possibly can simply accumulate suggestions at scale utilizing chatbots. This manner, your college students would not have to go away their WhatsApp to file their responses and might submit them wherever, anytime.
10. Scholar assist and FAQs may be simplified
Efficient communication can scale back the churn charge and, in your case, the variety of scholar drop-offs.
Providing 24/7 scholar assist is one approach to preserve wholesome communication along with your viewers. College students and oldsters have quite a few queries about exams, course construction, funds, outcomes, and so forth. So how will you resolve any variety of queries, no matter the time, with out retaining them guessing?
WhatsApp helps you arrange and run scholar assist and FAQ chatbots that take care of consumer queries across the clock. You can even arrange a system the place difficult considerations are routed to a human assist agent for extra assist.
The most important good thing about establishing a WhatsApp chatbot for Edtech is constructing scholar trustworthiness in your organization or establishment, resulting in increased conversions, resembling enrollments, course inquiries, program completions, and so forth.
Professional tip: You possibly can even experiment with including AI and ChatGPT on WhatsApp to deal with queries from college students and oldsters.
WhatsApp Enterprise API permits you to combine conversational AI like ChatGPT into your chatbots. This manner, college students or mother and father don’t must flick through Google and as a substitute can get their normal queries answered on WhatsApp immediately.
Conclusion
WhatsApp’s intuitive interface and ease of entry are unbeatable. However to faucet into its plethora of capabilities, Edtech firms must discover all of its options and automation prowess.
That’s when a WhatsApp Enterprise API supplier comes into play.
Not solely are you able to construct personalised communications to extend scholar engagement, however a WhatsApp Enterprise API supplier additionally helps you tie your WhatsApp advertising and marketing campaigns to different channels for a well-fueled omnichannel expertise.
Generate highly effective automation workflows, combine with cross-channels, and run your advertising and marketing campaigns on autopilot with WebEngage. Transition WhatsApp from a daily messaging app to an enticing scholar retention engine.
