Whenever you mix advert tech integrations, in all their messy complexity, with knowledge privateness legal guidelines like GDPR, the stakes for errors are excessive.
Final week, our managing editor, Allison Schiff, broke one such story. PubMatic had set the default timer to get consent in its personal id administration answer so low – between 1 millisecond and 50 milliseconds – it was successfully ignoring consent indicators as a result of it didn’t give itself sufficient time to assemble them.
Individually, PubMatic was discovered to be monitoring the bid exercise of different SSPs, then changing their identifiers with IDs that PubMatic had retrieved, which is named id stuffing.
Together with Allison, we convey on Sincera Co-Founders Ian Meyers and Mike O’Sullivan, who share how they noticed the bug that Allison wrote about and their opinions about which technical sins dedicated had been the worst.
Pay attention in for a digestible primer on why the nitty-gritty particulars of advert tech matter – particularly as regulators get extra technical themselves.
