In terms of luxurious style and equipment from manufacturers like Louis Vuitton, Chanel and Tom Ford, individuals need the most popular objects from prime designers with out paying full retail worth.
Catering to them are a cottage business of resellers together with The RealReal, a prime vacation spot on-line and in particular person for these on the high-end discount hunt.
Throughout Brandweek, Adweek’s Brittaney Kiefer sat down with Orr Shakked, CMO of The RealReal, to debate the advantages of secondhand style and the way the corporate is increasing entry to luxurious manufacturers.
What’s actual?
As consumers embark on their journey into the luxurious style market, some might not know the place to start. That is the place marketplaces like The RealReal come into play.
“The RealReal is an authenticated luxurious resale market,” stated Shakked. In terms of luxurious objects like purses and wallets, it’s arduous to know what to search for to find out if an merchandise is actual or not. The RealReal has specialists who’ve the strategies and background of analyzing objects earlier than they’re offered to customers, who must be discerning amid the rise of style dupes and tremendous fakes.
“Folks can have the boldness that what they’re shopping for is the true factor,” he added.
Style for all
Many individuals might consider designer objects as just for the wealthy and well-known, however The RealReal is on a mission to pave an avenue for accessibility to anybody seeking to personal luxurious items. “We like to consider style and luxurious style otherwise the place it’s inclusive,” Shakked stated.
Not solely is the corporate bringing luxurious style inside attain, it’s serving to to redefine what it means. In years previous, luxurious style got here throughout as reserved for the wealthy and/or well-known, whereas now many individuals combine and match high-end and excessive avenue items, creating their very own appears to be like. “We empower individuals with data about what their objects are price and the place private type comes into play,” stated Shakked. “Folks can actually specific themselves in the best way that they love to do.”
As extra designer objects develop into accessible to extra customers, we will anticipate to see fashionable style redefined, creating a brand new thought of what it means to be a designer client. “Folks can discover distinctive, one-of-a-kind, unbelievable objects that specific their private type as an alternative of buying one assortment,” Shakked stated.
