A decade in the past, you most likely relied on a couple of key applications to align all of your advertising and marketing duties and tasks. However issues are totally different at present, when there’s an app for absolutely anything. This actually makes us extra environment friendly and productive, but it surely means we’d like methods to maintain all the pieces organized and streamlined. That’s why integrations are so necessary — particularly for electronic mail.
Electronic mail integration connects your electronic mail server to all of the methods and instruments you employ day-after-day. It’s one of many best methods for a enterprise to streamline communication, enhance buyer experiences, and scale back prices.
Should you don’t know the place to begin with electronic mail integration, this information is for you. Under, we’ll cowl all the pieces it’s good to find out about the perfect electronic mail integration instruments, advantages, finest practices, and extra.
What’s electronic mail integration?
Electronic mail integration is the method of connecting your electronic mail platform with the opposite platforms what you are promoting makes use of. This will embody CRM software program, cost methods, advertising and marketing platforms, and social media accounts. The aim is to simplify communications and streamline your on a regular basis duties and information.
This course of isn’t only for corporations with many complicated software program applications. Small companies profit simply as a lot from seamless integration, because it reduces employees hours and saves prices. And electronic mail integration isn’t industry-specific. Companies in each discipline, from eating places to tech startups, profit from integration.
Electronic mail integration platforms make this simpler by automating connections between instruments and applications. For example, they will sync your contacts out of your CRM software program and electronic mail program so all the pieces’s updated.
Advantages of electronic mail integration
The principle aim of electronic mail integration is to make issues easier. Listed here are a couple of essential methods integration can prevent time, cash, and power.
Cut back context switching
Context switching entails going from one job to a different. This will lavatory down your processes and make communication tougher.
Right here’s an instance: Say you’re collaborating together with your advertising and marketing group on a social media marketing campaign. Should you’re speaking by way of electronic mail, you must change apps between your social media pages, analysis instruments, and electronic mail platforms. Every change is a chance to get distracted or miss essential data.
However if you combine your electronic mail and social media advertising and marketing, you possibly can collaborate in actual time with out switching between platforms.
Optimize sources
Electronic mail integration permits you to profit from your restricted sources. By integrating your electronic mail and advertising and marketing efforts, you’ll lower out wasted time and scale back prices. As an alternative, one group member can deal with a number of duties directly.
You’ll additional optimize your sources by utilizing an electronic mail integration platform versus constructing your electronic mail integration in-house. With the appropriate platform, you gained’t have to rent a software program developer or code your individual integrations.
Enhance electronic mail deliverability
Electronic mail deliverability is how usually emails are efficiently delivered to subscribers’ inboxes. Opposite to common perception, not all emails are mechanically accepted by an electronic mail server. Your recipient’s electronic mail server may reject a message it perceives as spam or a phishing try. Electronic mail integration improves deliverability by verifying electronic mail addresses, personalizing messages, and bettering your IP fame.
Get personalization alternatives
How does electronic mail advertising and marketing efficiently drive conversions? By sending personalised emails that really enchantment to your clients.
Many electronic mail integration platforms supply segmentation and focusing on instruments. These instruments assist you to categorize recipients in your electronic mail lists and ship emails that match every group’s wants or priorities. For instance, if what you are promoting serves each companies and people, you possibly can separate the 2 teams in your electronic mail integration software program. That means, particular person clients gained’t obtain b2b-related content material.
Options of electronic mail integration
Each enterprise’s electronic mail integration course of appears barely totally different. However there are a couple of frequent electronic mail integration instruments that each one companies can use. Right here’s an summary.
Automated emails
Automated emails save your group time whereas bettering communications together with your clients. instance is an automatic response to buyer queries. This response will let the shopper know you’ve acquired their query and supply a timeframe for an anticipated response. With the appropriate electronic mail integration software program, automated emails are simply tailor-made to suit your model’s voice. Plus, you possibly can replace them as wanted.
Mail merging
Mail merging makes it simpler to ship bulk emails to your clients. The method entails merging a listing of buyer information together with your electronic mail integration template. Then, you possibly can personalize every message.
With out the appropriate software program, creating the information lists and templates essential for mail merging is troublesome. That is one other main good thing about working with an electronic mail advertising and marketing integration platform.
Monitoring and analytics
A profitable electronic mail advertising and marketing marketing campaign doesn’t simply contain sending messages out to the appropriate folks. It additionally entails monitoring and analyzing which messages work and which don’t.
With electronic mail integration, you possibly can monitor key information units, equivalent to the proportion of emails acquired, the bounce fee, and click-throughs. Your electronic mail integration software program can then analyze this information in actual time and current outcomes.
Contact administration
Electronic mail automation isn’t helpful with out contact administration. One of the best electronic mail integration software program retains detailed contact lists and types recipients in accordance with your preferences. That means, you possibly can ship bulk emails to a selected group. This helps with group and permits for higher electronic mail personalization.
Electronic mail integration in CRM
Now that we’ve lined the overall advantages of electronic mail integration, let’s dive into CRM electronic mail integration and the way it will assist your advertising and marketing efforts.
What’s a CRM platform?
A buyer relationship administration (CRM) platform is a instrument that will help you handle interactions together with your clients. A dependable CRM platform may also help you effectively foster higher relationships. The aim is to enhance buyer experiences and in the end develop what you are promoting.
Companies of all sizes interact in CRM with or and not using a devoted platform. Nonetheless, software program simplifies CRM processes and helps hold your buyer information organized with out taking on too many employees hours. This is among the most dependable instruments to spice up your advertising and marketing efforts.
How electronic mail integration helps
Electronic mail advertising and marketing and CRM go hand-in-hand. Whenever you combine electronic mail advertising and marketing together with your CRM, you possibly can monitor and document each buyer interplay. This lets you analyze your electronic mail information, hold detailed contact lists, and automate emails all from a single platform.
Take into account the next electronic mail integration instance of a brewery that hosts weekly live shows and occasions. The brewery proprietor sends every week’s itinerary to all the purchasers on their contact listing. They need to know the way these weekly emails are affecting attendance however don’t have the time to manually monitor and analyze every buyer interplay.
With CRM integration, they will see what number of clients obtain the emails, open them, and click on by way of to the brewery’s web site. This information helps them enhance their weekly content material and drive extra consideration to their occasions.
Well-liked electronic mail integration platforms
Chances are high, you don’t have to vary your electronic mail platform to combine together with your CRM and different instruments. The preferred electronic mail servers, together with Microsoft Outlook and Gmail, can combine with different software program. Each of those servers mechanically combine with different apps of their similar software program households. Nonetheless, additionally they combine with different instruments when mixed with a third-party platform equivalent to Fixed Contact.
Right here’s a fast overview of integrations offered by every platform.
Integration with Microsoft Outlook
Microsoft Outlook integrates with different Microsoft merchandise, together with Phrase, Excel, and PowerPoint. Outlook’s enhanced options and group instruments make it a preferred alternative for data-heavy companies, equivalent to fintechs, insurance coverage corporations, and startups.
Integration with Gmail
Gmail mechanically integrates with different Google apps, equivalent to Google Drive, Sheets, and Google Adverts. It is a extra reasonably priced platform for electronic mail integration than Outlook and affords extra strong safety and advertising and marketing options. Gmail is right for small companies and advertising and marketing groups.
Safety in electronic mail integration
Sadly, phishing assaults and different electronic mail crimes are on the rise. Electronic mail continues to be an extremely necessary advertising and marketing instrument and shouldn’t be disregarded due to potential dangers. Nonetheless, enterprise house owners should perceive the significance of safety in electronic mail integration.
A devoted electronic mail advertising and marketing platform like Fixed Contact verifies your recipients’ electronic mail addresses to enhance safety. It additionally affords electronic mail authentication, a course of to substantiate your area’s safety so your emails aren’t marked as spam.
Electronic mail API integration and deliverability
An electronic mail utility programming interface (API) is a instrument builders use to attach an electronic mail server with different apps. It permits you to hook up with your electronic mail server’s performance from one other platform.
The principle function of an API is to enhance electronic mail deliverability. Keep in mind that mass emails aren’t mechanically delivered to each recipient’s inbox. To spice up deliverability, you have to show that your area is genuine and protected. All the options of electronic mail integrations mentioned above, together with automation and personalization, assist this course of.
Are you able to combine electronic mail performance and enhance deliverability with out an API service? Sure — but it surely’s additionally very troublesome and time-consuming. Should you don’t have the time or tech abilities to construct out your individual API, working with a devoted platform like Fixed Contact is a extra reasonably priced alternative in the long term.
Create extra participating emails
Enhancing deliverability is barely step one in profitable electronic mail advertising and marketing. You additionally have to create participating emails that your clients will truly learn and work together with. Electronic mail integration helps with that.
One technique to create extra participating emails is to combine together with your ecommerce platform. For instance, say you promote hand-made merchandise on Shopify. By integrating your electronic mail service with Shopify, you possibly can ship emails that hyperlink on to your merchandise and encourage clients to click on.
One other instrument is electronic mail integration with social media. This integration goes each methods. You possibly can add social media buttons to your emails, driving clients towards your Fb web page and different social profiles. You may as well add electronic mail buttons to your social posts. The aim is so as to add extra clients to your electronic mail lists and interact electronic mail recipients with worthwhile, trending content material.
Electronic mail integration instruments and software program
No matter which electronic mail server you employ, you’ll want extra software program to combine together with your CRM and different apps. Third-party instruments facilitate seamless integration. In addition they assist you to work together together with your apps and electronic mail information from a single complete platform. Listed here are a couple of common instruments you may use for electronic mail integration:
- Zapier: Zapier is a third-party automation instrument that connects your platforms. Its electronic mail system, Electronic mail by Zapier, is designed for clean integration.
- Hubspot: Hubspot is a CRM platform that integrates with a number of different apps, together with Gmail and Outlook. Zapier may assist electronic mail integration in Hubspot.
- Salesforce: Salesforce is one other common CRM platform with a spread of merchandise. Most electronic mail servers supply electronic mail integration with Salesforce.
Fixed Contact Electronic mail Integration
Why select Fixed Contact in your electronic mail integration? With Fixed Contact, you’ll get customized electronic mail advertising and marketing, occasions, textual content message advertising and marketing, and social media instruments, automation capabilities, integrations, analytics, and a devoted API. This platform is reasonably priced and accessible for companies of all sizes. With Fixed Contact, you possibly can arrange your integration straight away.
Should you’re able to be taught extra about electronic mail integrations and the way streamline your electronic mail advertising and marketing, get began with Fixed Contact at present.
FAQ
How will you use electronic mail integrations in advertising and marketing?
Electronic mail integrations assist you to mix your electronic mail advertising and marketing with different platforms, equivalent to your social media accounts, CRM platform, and ecommerce web site. The end result? Greater deliverability and extra participating emails that may encourage your clients to go to your web site or storefront.
What are common electronic mail integration options?
Among the hottest electronic mail integration options embody:
- Automation: Routinely ship emails to sure recipients, i.e. a “request acquired” electronic mail for patrons who attain out to your buyer assist.
- Monitoring and analytics: Electronic mail integration permits you to monitor key efficiency indicators, equivalent to deliverability, in your CRM.
- Mail merging: With mail merging, you possibly can ship personalised emails in bulk by inputting data out of your contact lists.
How does Fixed Contact electronic mail integration work?
Fixed Contact is an electronic mail advertising and marketing platform that helps you craft participating emails and combine with different advertising and marketing apps you employ day-after-day, together with electronic mail integration in web sites and social media.
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