On the lookout for the best octane methods to market your new enterprise?
Right here, we’ve collected what we predict are the highest 10 greatest methods to market a enterprise in at present’s world — these work for each kind of enterprise in any trade.
They may assist you construct model consciousness, generate leads, and make gross sales.
Earlier than we get into that, although, let’s speak about why it’s best to at all times begin with a gross sales funnel (and introduce one thing we name “The Dream 100”).
Why You Ought to All the time Begin With a Gross sales Funnel
Mapping out your gross sales funnel is floor zero for advertising and marketing what you are promoting.
Earlier than you get into the nitty gritty of influencers you need to work with, advertisements you need to run, and sponsorships you need to snag, its necessary to know what you’ll do when these folks go to your web site.
That’s the place your gross sales funnel is available in.
A gross sales funnel is only a sequence of pages which might be constructed to convert folks from site visitors into leads or from leads into clients.
It’s completely different out of your typical web site — try the video under.
The place an internet site typically behaves extra like a brick wall that retains folks from taking motion…
… a gross sales funnel is a door that leads solely to at least one particular motion — and has the next conversion charge due to its single-minded focus.
So… how do you construct a gross sales funnel?
We’ve created a 30-day problem the place we’ll stroll with you side-by-side and assist you do exactly that — you’ll construct your first gross sales funnel from scratch!
Click on under to dive in!
Leverage The Dream 100 Course of
You perceive what a gross sales funnel is. And that’s important for efficiently advertising and marketing what you are promoting.
However there’s one different concept we need to talk about earlier than sharing our prime 10 ways.
We name it The Dream 100.
It’s a course of that any enterprise can use to construct model consciousness, generate leads, and make gross sales.
Actually, it’s the precise course of Russell Brunson has used to develop ClickFunnels to a enterprise price over $100 million (with none enterprise capital).
Try the video under.
Right here’s the gist.
The folks you need to serve — your dream clients — are already congregating in plenty of completely different locations on-line.
They’re listening to the identical podcasts, studying the identical blogs, signing up for a similar newsletters, and following the identical Instagram influencers.
What in case you may implant what you are promoting, your message, and your affords into these congregations?
That’d be tremendous priceless, proper?
Heck ya!
Step one is to make an inventory of 100 completely different locations — therefore the identify, though it might be kind of than 100 — the place your dream clients already congregate on-line.
Discover…
- 10+ prime web sites & boards the place they spend time
- 15+ energetic Fb teams
- 50+ influencers they comply with on social media
- 30+ podcasts they take heed to
- 40+ e-mail newsletters they learn
You can additionally goal YouTube Channels, blogs, and even magazines.
When you’ve acquired an inventory, you possibly can both…
Work your manner in — This implies reaching out and constructing relationships with key folks. It’ll embrace visitor running a blog, being a visitor on different folks’s podcasts, and sending free merchandise to influencers for his or her evaluation.
Purchase your manner in — This implies you pay cash to insert your self into the dialog. That might be by way of commercials, sponsorships, or agreements with influencers.
That is the inspiration of your lead-gen technique as a result of it tells you the place your goal market is — and as soon as you already know the place they’re, you possibly can create a plan for inserting your self into the dialog.
As Russell Brunson explains…
“The core technique to know is that your dream clients have already been congregated by your Dream 100. For those who give attention to figuring out them and advertising and marketing to them, your dream clients will begin flowing into your funnels quicker than by the rest you would do.”
To study extra concerning the Dream 100, choose up your free copy of Russell’s bestselling e-book, Visitors Secrets and techniques, by clicking on this hyperlink.
You need to use this Dream 100 course of whatever the ways you resolve to make the most of under — simply select your ways after which comply with the Dream 100 course of. It’s the yellow brick street to success.
Model Consciousness
First, let’s speak about model consciousness. These are confirmed advertising and marketing methods that can assist you garner consciousness amongst your goal market.
1. Search Engine Optimization (search engine optimisation)
What’s one thing that your goal market searches for on Google?
For those who promote trainers, then your goal market doubtless searches for issues like “greatest trainers” or “trainers with out shin ache”.
Actually, you could find out precisely what your goal market is typing into Google through the use of a device like Ubersuggest.
Simply kind in a key phrase to learn how a lot month-to-month search quantity it has in Google.
Wouldn’t or not it’s good if these folks have been ending up on your web site?
Effectively, that’s what search engine optimisation is all about — optimizing your web site to rank on web page one for particular high-value key phrases.
For instance, I’ve been working with a SaaS firm referred to as REISift for a couple of 12 months now. Once we began working collectively, that they had completely no search engine optimisation site visitors by any means.
During the last 12 months, we’ve been publishing one to 2 weblog posts monthly focusing on key phrases that their goal market (actual property traders) kind into Google.
And now they’re driving 2,000 visits monthly by way of Google!
Cool, proper?
That’s the facility of search engine optimisation.
It will increase model consciousness, drives site visitors, and even helps to generate leads.
So… how do you do it?
We’re not going to enter depth about that right here. However examine our information on search engine optimisation over right here to get a primer.
2. Sponsorships
Ever been interrupted by advertisements when listening to your favourite podcast?
How about when studying your favourite e-mail e-newsletter?
Effectively, these advertisements are paid slots.
And you may e-book these tons for your enterprise — that’s an effective way to construct model consciousness.
The secret is discovering podcasts or newsletters that particularly serve your goal market.
The extra niche-specific it’s to your dream clients, the higher.
For instance, I not too long ago ran sponsorships in a e-newsletter to a digital product I created for freelance writers. Right here’s the product…
And the place did I sponsor that product?
In a e-newsletter for freelance writers, in fact! Particularly, one referred to as Funds For Writers…
The sponsorship price me $200 for 3 slots and I made about 20 gross sales. My product price $47 so meaning I made about $740 after the price of the sponsorship.
Not dangerous, eh?
Extra importantly, I elevated model consciousness for my freelance writing teaching and programs.
Sponsorships are nice for constructing model consciousness however they can be used to generate leads and gross sales in case you do them appropriately.
3. Public Relations
PR is a strategy of constructing relationships with journalists, bloggers, and different influencers in your trade to get them to speak about your model.
(The “work your manner in” a part of the Dream 100 course of works very well for this)
It’s form of like getting free promoting.
Right here’s an instance of a title that does nicely on many websites for PR efforts…
There are a variety of other ways to barter natural placements in blogs and media retailers that your goal market pays consideration to.
Listed below are some concepts…
- Rent a PR Professional — You’ll be able to rent a PR company that will help you with this course of. They may assist you get placements, however it may well get costly rapidly.
- Construct Relationships — When you have a small finances or need to avoid wasting cash, you can too attain out to journalists, blogs, and influencers instantly and attempt to construct relationships with them. It will typically end in natural placements. Use the Dream 100 course of!
- Write — Another choice is solely to pitch your visitor posts to blogs the place you need publicity. They’ll normally allow you to embrace a point out of your model or product within the article or a minimum of in your bio.
- Visitor — Or you possibly can provide your self as a visitor on podcasts that your goal market listens to. They’ll normally allow you to promote what you are promoting on the finish of the episode earlier than signing off.
These are all nice methods to get your model in entrance of a brand new viewers with out spending tons of cash.
And keep in mind, the aim right here is to extend model consciousness. So, even in case you don’t get any gross sales or leads out of your PR efforts, it’s nonetheless price it.
4. Influencer Advertising
Influencers have an viewers of individuals inside your goal market.
Not solely that, however that viewers attentively listens to what the influencer has to say.
The worth of getting that influencer, then, to advocate or promote your merchandise is apparent.
Right here’s an instance…
It’s just like PR however with a give attention to social media.
For instance, let’s say you will have a product that helps folks get monetary savings on their groceries. You can attain out to an influencer who talks about budgeting and see in the event that they’d be eager about reviewing your product on their YouTube channel or Instagram account.
The important thing with influencer advertising and marketing is to be sure you’re reaching out to influencers who’ve an viewers that’s related to what you are promoting.
In any other case, you’re simply losing your time (and cash).
Lead Technology
Now we’re going to speak about advertising and marketing ways that can assist you generate leads (i.e. develop your e-mail listing).
In at present’s world, the e-mail listing is the lifeblood of what you are promoting.
It’s the place you’ll construct rapport, create buyer relationships, and make gross sales.
Right here’s how one can develop your e-mail listing.
5. Lead Magnets
A lead magnet is an opt-in provide that you just give away in change for an e-mail deal with.
It’s a bit of content material — PDF, e-book, audio clip, video course, and so forth. — that gives worth to your goal market and entices them to join your e-mail listing.
For instance, in case you have been within the enterprise of serving to folks get monetary savings on their groceries, you would create a lead magnet that exhibits them find out how to do exactly that.
Or, in case you have been within the enterprise of serving to folks get out of debt, you would create a lead magnet that exhibits them find out how to create a finances.
You get the concept.
Right here’s an instance of a lead magnet…
The important thing with lead magnets is to verify they’re prime quality and ship on their promise.
For those who create one thing that’s really priceless and helpful, folks shall be very happy to join your e-mail listing.
And upon getting their e-mail deal with, you can begin constructing a relationship with them and ultimately promote them your services or products.
6. Commercials
How are you going to get folks to join your lead magnet?
Effectively, you need to use a few of the concepts listed within the model consciousness part (corresponding to search engine optimisation and public relations).
However you can too run commercials.
For instance, you would run a Fb advert that factors to your lead magnet opt-in web page.
Or you would run a Google AdWords marketing campaign and goal key phrases associated to your lead magnet.
The important thing with advertisements, nevertheless, is to be sure you’re focusing on the best folks.
You don’t need to waste your cash on advertisements which might be proven to individuals who have no real interest in what you’re promoting.
That’s why it’s necessary to make use of focusing on choices like demographics, pursuits, and behaviors when organising your advert campaigns.
By doing so, you possibly can make certain that your advertisements are solely being proven to people who find themselves more likely to be eager about your services or products.
7. Webinars
Webinars are an effective way to generate leads.
Actually, it’s one in all our all-time favourite lead gen ways right here at ClickFunnels. It’s how Russell created buzz for our enterprise!
They’re basically on-line seminars or workshops that you need to use to coach your goal market on a specific matter.
And, on the finish of the webinar, you possibly can even provide a services or products that you just’d wish to promote.
This implies you possibly can generate leads on the entrance finish (throughout registration) and make gross sales on the again finish (on the finish of the presentation).
Try our information over right here to construct a webinar funnel!
Gross sales
Lastly, we’re going to share three of the most effective ways for making gross sales.
Right here they’re.
8. Tripwire Funnels
A tripwire funnel is a sort of gross sales funnel that’s nice for making gross sales. It begins with a low-level provide after which promotes a one-time provide with a heavy low cost as soon as the particular person has already entered their delivery and cost data.
Let’s check out a top level view of the Tripwire Funnel…
Listed below are some extra particulars with examples of every web page…
Two-Step Gross sales Web page — First, guests arrive on the gross sales web page. This web page affords such a no brainer deal that your goal market can’t presumably resist. It’s type of like a lead magnet besides you’re providing it for a small sum of money, normally anyplace from $1 to $50 (relying in your trade and goal market). This web page requires folks to enter their delivery and cost data to proceed by way of the funnel.
OTO Web page — Subsequent, guests go to the One-Time Supply Web page. This web page affords the factor that you just’re truly attempting to promote. It’s a bit dearer than the factor you provided on the primary web page however closely discounted and with some robust FOMO because it’s a one-time provide. The everyday friction of inputting delivery and cost data is already taken care of (that’s the place most individuals abandon their procuring cart) and so the OTO Web page normally converts at a surprisingly excessive charge.
— That is your receipt and/or thanks web page.
Tripwire Funnels do very well for changing chilly site visitors into clients or for getting heat leads who’ve by no means bought earlier than to lastly take the leap.
If this sounds just like the ticket, you possibly can obtain your first Tripwire Template over right here free of charge — then you possibly can customise it utilizing ClickFunnels’ software program.
9. Cleaning soap Opera Sequence
Earlier we shared some advertising and marketing ways for constructing your e-mail listing.
However… when you’ve acquired folks in your listing, when you’ve delivered the lead magnet… then what?
The following step is to attempt to promote these folks one in all your major merchandise utilizing a sequence of emails.
We’ve lovingly dubbed this technique the “cleaning soap opera sequence”.
As a result of, like a cleaning soap opera, the emails information the customer irresistibly from one “episode” (e-mail) to the following… and ultimately to purchasing your merchandise/providers.
Right here’s a terrific breakdown of how this e-mail sequence works from Ryan Wegner…
The cleaning soap opera sequence principally consists of 5 emails despatched over 5 days (one a day).
You set the stage, create excessive drama, share your epiphany, talk about hidden advantages, after which use urgency to push the lead over the fence.
In order for you a extra detailed rationalization of how this works, get a free copy of Russell Brunson’s bestselling e-book, DotCom Secrets and techniques ← simply pay delivery.
10. Seinfeld Emails
As soon as somebody has completed going by way of a cleaning soap opera sequence… what’s subsequent?
Whether or not they purchase or not, you shouldn’t cease emailing them.
In any case, simply because somebody didn’t purchase 5 days after they signed up to your e-mail listing definitely doesn’t imply they’ll by no means purchase.
49% of companies say that the majority of their leads require “lengthy cycle” nurturing, in accordance with Ascend2.
So it’s price your time to maintain emailing individuals who’ve purchased earlier than… and individuals who’ve by no means purchased.
However… what do you ship?
Day by day Seinfeld emails — try the video under!
Mainly, Seinfeld emails are simply day by day emails that catch the recipient’s consideration, inform a narrative, and make a proposal related to the story that was informed.
These will be paid affords or free affords — there needs to be a wholesome mixture of each.
Now you is likely to be nervous about emailing every single day, however you would use the identical technique and e-mail only a few instances per week and even as soon as per week.
The necessary factor is to remain involved together with your total listing — to proceed constructing authority, and to proceed making them affords.
When you get within the behavior, writing these emails ought to simply take quarter-hour or so each morning — you need to use the hook-story-offer format to put in writing them…
- Hook — Get the recipient’s consideration with a curiosity-inducing topic line.
- Story — Inform a compelling and fascinating story.
- Supply — Supply a services or products that’s associated to the story you informed.
Right here’s an instance…
Russell Brunson (and lots of different on-line entrepreneurs) have discovered you could make about $1 per subscriber monthly… and that quantity will increase while you e-mail extra typically.
Seinfeld emails are an effective way to nurture your leads, construct belief, and maintain your e-mail listing actively shopping for.
You’ll be able to study extra about Seinfeld emails in Russell Brunson’s bestselling e-book, DotCom Secrets and techniques ← use that hyperlink to get it free of charge.
Last Ideas on Advertising Your Enterprise
There you will have it — the highest 10 methods to market what you are promoting.
However there’s one remaining thought I need to go away you with…
You don’t need to do all of them!
Actually, it’s higher in case you give attention to only a few and do them very well.
Because the adage goes, much less is extra.
Click on the hyperlink under in case you’re prepared for the following step — to construct your high-converting gross sales funnel that can benefit from your advertising and marketing efforts!
