On this episode, Troy Campbell joins me to speak concerning the psychology behind utilizing storytelling in your model.
How do you craft essentially the most participating story? What are the parts of a narrative that assist make it memorable?
Troy makes use of a scientific thoughts, creative coronary heart strategy to assist folks create and be taught superb issues. He’s a behavioral scientist (PhD, Duke College), former advertising and marketing professor (College of Oregon), former artwork, movie, and psychology scholar (UC Irvine), skilled designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth), and the chief scientist at On Your Toes.
We speak about:
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[2:00] Why Troy approaches his work from a psychology perspective
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[5:00] The gap between the invention and the design
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[8:40] Aligning your model with the folks you’re making an attempt to promote to
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[18:15] Why ‘story’ issues
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[22:30] The flaw within the ‘hero’s journey’
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[23:50] The Future narrative
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[31:30] Honing in on emotion
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[37:25] Easy methods to lean on science to be extra artistic
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[40:15] The institute of Teachers
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[47:45] Easy methods to implement the knowledge shared immediately
Join with Troy right here:
Join with Kaye right here:
