This yr’s Tremendous Bowl is all about household. Nevertheless, that has nothing to do with brothers Travis Kelce of the Chiefs and Jason Kelce of the Eagles squaring off within the Large Recreation.
Throughout a 60-second spot within the first quarter of Tremendous Bowl 57’s matchup between the Kansas Metropolis Chiefs and the Philadelphia Eagles, Common Photos dropped an advert for Quick X, aka Quick & Livid 10, opening Might 19.
Within the Large Recreation trailer, a brand new, scrunchie-wearing, knife-licking villain performed by Jason Momoa is trying to destroy Vin Diesel’s Dominic Toretto and his Quick and Livid household. If solely Vin would’ve listened to his grandmother within the movie, performed by Rita Moreno. As a West Facet Story star, she is aware of a factor or two about how gang rivalry can tear a household aside.
Extra forged members embrace Jason Statham, Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, John Cena, Jordana Brewster, Brie Larson, Nathalie Emmanuel, Sung Kang, Scott Eastwood, Michael Rooker, Daniela Melchior, Alan Ritchson, Helen Mirren, Cardi B and Charlize Theron. Louis Leterrier directs.
On the subject of the Tremendous Bowl spot, Common considerably tipped its hand that the trailer would make a Large Recreation look.
In 2020, the studio held a Miami live performance for the F9 trailer drop, which went on to have a Tremendous Bowl look. And on Feb. 9, Common Photos did the identical actual factor, internet hosting a Quick X celebration and fan occasion on the L.A. Stay Occasion Deck, with Diesel and different forged members in tow for the world premiere of the trailer.
And the studio had love for an additional movie too, giving Cocaine Bear a bit bump because of a pregame Tremendous Bowl spot. Since you don’t flip your again on household.
Although studios have a tendency to sit down out the Tremendous Bowl, and a few adverts had been going for north of $7 million for 30 seconds, the 2023 Large Recreation proved to be the proper place for a number of firms to rev up their advertising engines. Along with Common Photos, Paramount, Disney, Warner Bros. Discovery and Amazon are all set to have trailers debut.
