Welcome again to The Storage: Instruments for Retail Media Innovation. Hosted by Albertsons Media Collective’s Evan Hovorka, vp of product and innovation, and Dan Massimino, director of promoting, The Storage dives into the why, the how and the who cares of retail media innovation.
Final week, Claire Wyatt, vp of enterprise technique and advertising and marketing science for Albertsons Media Collective, stepped into The Storage to debate the significance of measuring all the things.
On this week’s episode, we take one other step towards “retail media community nirvana” by welcoming Carrie Sweeney, vp of retail at Pinterest, to debate the evolution of retail media networks, the challenges of standardization, and the maturity curve within the trade.
Throughout the dialog, Sweeney shares her insights on the expansion and variety of retail media networks, emphasizing the significance of technique in navigating the panorama, and displays on the adjustments over the previous few years and the elevated deal with information and enchancment. Additionally they talk about the concord between Pinterest’s platform and the way in which consumers search and plan forward.
Stream the brand new episode beneath, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.
